SB Attachment 3.pdf
PDF 10 KB Posted
- Attached to
- PUBLIC EDUCATION CAMPAIGNS TARGETED TO AT-RISK AND UNDERSERVED POPULATIONS Federal contract opportunity
- Solicitation number
- 11-223-SOL-00101
About this file
Attachment 3 to solicitation 11-223-SOL-00101
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Other files for this federal contract opportunity
| File | Type | Posted |
|---|---|---|
| 11-223-SOL-00101_000007.pdf | ||
| 11-223-SOL-00101_000006.pdf | ||
| 11-223-SOL-00101 Question Answers_Round Two.pdf | ||
| 11-223-SOL-00101_000005.pdf | ||
| 11-223-SOL-00101_000004.pdf | ||
| 11-223-SOL-00101 Question Answers.pdf | ||
| 11-223-SOL-00101_000003.pdf | ||
| Section B Pricing Table.xls | XLS spreadsheet | |
| Attachment 1.xls | XLS spreadsheet | |
| Pre-Proposal Conference Presentation.pdf | ||
| Pre-Proposal Conference Vendor List.pdf | ||
| 11-223-SOL-00101_000002.pdf | ||
| 11-223-SOL-00101_000001.pdf | ||
| SB Attachment 5.pdf | ||
| SB Attachment 4.pdf | ||
| SB Attachment 1.pdf | ||
| SB Attachment 2.pdf | ||
| 11-223-SOL-00101.pdf |
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Text version
11-223-SOL-00101
Attachement (3)
Public Education Campaigns Support Services Contract
Technical Scenario:
Strategic Media Planning and Buying to Reach Multicultural Teens and Young
Adults
Background The FDA Center for Tobacco Products (CTP) seeks to develop and execute effective public education campaigns to fully implement the Family Smoking Prevention and Tobacco Control Act and reduce the enormous toll of illness and death caused by tobacco products. The purpose of this Technical Scenario is to assess the Offeror’s capability to provide technical professional services for strategic media planning and buying.
Task As one of the contractors on the Public Education Campaigns Support Services Contract, the task is to develop and implement a media plan for a 12-month period that most efficiently and effectively utilizes paid media to reach multicultural teens, aged 13-17, and young adults, aged 18-24, with one or more comprehensive creative campaigns designed to prevent and reduce tobacco use.
Assume the net 12 month budget is $40,000,000 Net and that this budget represents the entire paid media budget to reach both multicultural teens and young adults. Demonstrate how your agency would allocate an appropriate budget amount to reach and engage teens and young adults and why that approach will be effective.
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