Procurement of In-Store Promotion with Super Market Chain 2025 from June 18 – July 05, 2025
Closed Solicitation Posted
- Solicitation number
- 19VM3025Q0015
- Agency
-
Department of State
- Responses due
- Set-aside
- No set-aside
Opportunity facts
- NAICS code
- 713990 All Other Amusement and Recreation Industries
- PSC
- G003 Social- Recreational
- Place of performance
- Ha Noi Vietnam
- Points of contact
Notice details come from SAM.gov. Updated .
About this opportunity
The Department of State is seeking a vendor to execute an in-store promotional campaign for U.S. food and beverage products in Vietnam titled "From the Prosperous American Farms". The Request for Quotation (RFQ) 19VM3025Q0015 requires a comprehensive marketing initiative to be conducted from June 18 to July 5, 2025, at a leading supermarket chain in Hanoi. Qualified vendors must already sell U.S. packaged food products, meats, and fresh fruits, and be capable of designing point-of-sale materials, digital marketing content, social media posts, and organizing a kickoff event with product sampling and live cooking demonstrations. The U.S. Government will evaluate and award the contract to the lowest technically acceptable quotation, with proposals due by May 15, 2025, at 15:00 local time. Vendors must submit their complete package electronically to Ms. Nga Nguyen, including Standard Form 18, pricing details, technical proposal, NDAA certification, and federal anti-discrimination law compliance documentation.
The solicitation is not set aside for any specific business category and has a budget not exceeding $18,000 for the promotional activities. The place of performance is Hanoi, Vietnam, with specific requirements including producing 15 editorial articles, advertising on in-store LCD screens, and hosting a launch event on June 19, 2025. Quotes must remain valid for 120 calendar days, and the contract will be awarded without discussions, though the government reserves the right to engage in competitive range discussions if necessary. The procurement falls under the NAICS category 713990 (All Other Amusement and Recreation Industries) and PSC category G003 (Social-Recreational). Interested vendors can direct any questions about the RFQ to Mr. Albert Kafka via email, with the U.S. Embassy's Office of Agricultural Affairs overseeing the procurement process.
Notice text
Request for Quotation # 19VM3025Q0015 – Procurement of In-Store Promotion with Super Market Chain 2025 from June 18 – July 05, 2025
Enclosed is the Statement of Work/Request for Quotation (SOW/RFQ) for Procurement of In-Store Promotion with Super Market Chain 2025 from June 18 – July 05, 2025 in Vietnam . If you would like to submit a quotation, complete the required portions of the attached document, to include:
- Standard Form 18: block 11e & 11f – Price; block 13, 14, 15 and 16 - Bidder’s information
- Pricing as per RFQ part B
- Technical proposal as required in RFQ
- NDAA certification
- Certification regarding compliance with applicable Federal Anti-discrimination laws
Submit the package electronically to Ms. Nga Nguyen (NguyenTN4@state.gov) on or before the deadline of May 15, 2025 at 15:00 local time.
The U.S. Government intends to award a contract/purchase order for each requirement to the responsible company submitting an acceptable quotation at the lowest technically acceptable price. Quotes must be valid for a minimum of 120 calendar days. We intend to award a contract/purchase order based on initial quotations, without holding discussions. Although we may hold discussion with companies in the competitive range if there is a need to do so.
Please email any questions regarding this request to Mr. Albert Kafka (KafkaAB@state.gov ).
Sincerely,
Albert Kafka
Contracting Officer
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