Positioning Strategy and Digital Content for SaborUSA Chile brand

The US Embassy in Santiago, Chile is seeking a contractor to develop a Positioning Strategy and Digital Content for the SaborUSA Chile brand. The opportunity, posted on December 17, 2024, is currently in pre-solicitation status and will be formally issued on SAM.gov in the near future. The anticipated contract performance period is one year, with the Government intending to award to the lowest priced technically acceptable offeror who is a responsible contractor. All potential contractors must be registered in the System for Award Management (SAM) database prior to submitting an offer. The Government may award the contract based on initial offers without further discussion, and the resultant contract will be a firm fixed price type. Electronic submissions are allowed, with a response deadline of January 13, 2025, and a requirement that individual email submissions not exceed 30MB.

The pre-solicitation notice does not indicate any specific set-aside designations, meaning the opportunity is open to all qualified contractors. The contract falls under the Advertising Agencies NAICS category (541810) and Professional Communications Support PSC code (R426). The work will be performed at the US Embassy Santiago located at Avda. Andres Bello 2800 Las Condes, Santiago, Chile. While specific budget ranges are not disclosed, the contract is structured as a firm fixed price arrangement with a potential one-year performance period. The opportunity is subject to the Tax on Certain Foreign Procurements provision (52.229-12), which may have implications for international contractors. Interested firms should carefully review all requirements, particularly the SAM registration mandate and electronic submission guidelines, before preparing their proposals.