Personalized Normative Feedback (PNF)

The Defense Health Agency has published a Notice of Intent to award a sole source contract to Arizona State University for Personalized Normative Feedback (PNF) research. The contract, to be administered by the United States Army Medical Research Acquisition Activity (USAMRAA) on behalf of the United States Army Medical Research Division - West (USAMRD-W), is valued as a three-year agreement running from January 5, 2026, to January 4, 2029. This special notice represents the government's intention to proceed with a non-competitive award unless alternative sources demonstrate their capabilities. The opportunity falls under the National Defense R&D Services category, specifically focusing on applied research for military applications. The posting provides a formal notification period for potential competitors to respond before the sole source award is finalized.

The primary objective of this contract is to conduct research and development support for a study utilizing Personalized Normative Feedback to reduce alcohol dependency among Service members. Arizona State University was selected as the intended sole source contractor due to their unique qualifications as the original developer of the PNF alcohol intervention tool and their demonstrated experience with Department of Defense funded psychological studies. Alternative sources have 45 days from the September 3, 2025 publication date to submit written responses with clear evidence of their capability to meet the military-specific research requirements. All questions regarding the notice must be directed to Mr. Herbert Keen at herbert.e.keen@health.mil by 12:00pm EST on October 20, 2025. If no competitive responses are received during this period, the contract will be awarded to Arizona State University without further competitive action, emphasizing the government's confidence in ASU's specialized expertise for this critical military health research initiative.