PA Parents Supervised Driving Program Advertising
Closed Special Notice Posted
- Solicitation number
- W912KC24Q0058
- Agency
- Pennsylvania National Guard Army National Guard, Department of Defense
- Responses due
- Set-aside
- Total Small Business
Opportunity facts
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Place of performance
- Annville, Pennsylvania 17003, United States
- Points of contact
-
- Brian Ray brian.c.ray2.civ@army.mil (520) 943-0452
Notice details come from SAM.gov. Updated .
About this opportunity
The United States Property and Fiscal Office for Pennsylvania has issued a Special Notice for a sole source, firm-fixed-price purchase order for media services related to the PA Parents Supervised Driving Program. The services will include printed curriculum, digital curriculum, advertising in a mobile application, and email marketing. This noncompetitive contract action is due to an exclusivity agreement between the Pennsylvania Department of Transportation (PennDOT) and Safe Roads Alliance, which utilizes J.F. Griffin Publishing as its sole advertising partner.
The purpose of this Special Notice is to award a purchase order to J.F. Griffin Publishing, LLC for the specified media services. The key deadline is June 16, 2024, with an anticipated award date of June 20, 2024. This opportunity is set aside for small businesses. The media services will include brand recognition for the Pennsylvania National Guard, as well as advertising content in print materials, on a website, in a mobile application, and through email marketing. The contract will leverage the Road Ready app, which has 15,000,000 sessions logged by 50,000 active users.
Notice text
The United States Property and Fiscal Office for Pennsylvania intends to
award a sole source, firm-fixed-price purchase order to J.F. Griffin
Publishing, LLC for media services to include printed curriculum with the
Pennsylvania National Guard (PANG) logo recognition on front cover, letter
to parents in beginning of guide, and 2 full pages for advertising content.
Digital Curriculum, logo on state homepage, letter to parents, customs
content page, and banner Advertisement at 100% SOV. Road Ready App is
15,000,000 sessions that will be logged by 50,000 active users, with PANG
Logo. Recognition in app and 25% SOV advertising placement. Final will be
in Emails with logo recognition on ‘Welcome Email’ and monthly blasts to
entire list with custom sponsor messaging.
The reason for this noncompetitive contract action is that the Pennsylvania
Department of Transportation (PennDOT) has an exclusivitey agreement
with Safe Roads Alliance (SRA) as the sole provider of the PennDOT Drivers
Program. Through this
agreement Safe Roads Alliance utilizes J. F. Griffin Publishing as its sole
advertising partner.
This contract action is for services for which the Government intends to
solicit and negotiate with only one source under the authority of FAR
13.106-1(b). This contract action will be awarded following the issuance of
written solicitation with an anticipated award date of June 20, 2024. No
solicitation will be publicly posted.
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