Notice of Intent to Sole Source – Public Diplomacy Media Campaign in Harare, Zimbabwe

The Department of State's U.S. Embassy in Harare, Zimbabwe published a Special Notice of Intent to Sole Source a public diplomacy media campaign contract. The notice includes a justification and rationale for less than full and open competition under FAR 6.303-2 due to unusual and compelling urgency to develop and deploy the campaign within 40 days of a new policy announcement across multiple media platforms.

The objective is for TBGA Integrated Consulting Group to lead an urgent public diplomacy media campaign in Harare, Zimbabwe on behalf of the Department of State. The scope of work involves designing concepts, planning media, deploying the campaign, monitoring and evaluating performance across radio, television, billboards, websites, social media, print and press within 60-90 days. While the notice meets disclosure requirements and all responsible sources may submit proposals or quotations for consideration by April 19th, TBGA is identified as the only contractor capable of meeting the requirement due to its unique expertise in political messaging, understanding of Zimbabwe's cultural nuances and media landscape, and proven track record of successful campaigns within the country.