The Environmental Protection Agency's Office of Research and Development is preparing to procure NielsenIQ Consumer Data through a sole source procurement in the marketing research and public opinion polling category. The agency is seeking specialized consumer data services that will support its research objectives, with a specific focus on data collection and analysis capabilities. The procurement falls under NAICS code 541910 and PSC code R422, indicating professional market research support services. The pre-solicitation notice was posted on December 9, 2024, with responses due by December 12, 2024, suggesting a very tight timeline for potential contractors. Initial evaluation criteria will likely center on the vendor's ability to provide comprehensive consumer insights and data that meet the EPA's specific research requirements.

This procurement appears to be a non-set-aside contract, meaning it is open to all qualified vendors. While the specific award value is not disclosed in the pre-solicitation notice, the sole source designation suggests NielsenIQ is the preferred or sole qualified vendor for these consumer data services. The contract will likely cover a defined period of data access and potentially include ongoing data collection, analysis, and reporting services for the EPA's Office of Research and Development. The rapid turnaround time between posting and response deadline indicates an urgent need for these consumer data resources. Given the specialized nature of the data and the sole source approach, potential interested parties should be prepared to demonstrate unique capabilities that precisely match the EPA's research data requirements.

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