Notice of Intent to Sole Source
Closed Special Notice Posted
- Agency
-
Alabama National Guard
Army National Guard, Department of Defense
- Responses due
- Set-aside
- No set-aside
Opportunity facts
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Place of performance
- Montgomery, Alabama 36108, United States
Notice details come from SAM.gov. Updated .
About this opportunity
The Department of the Army Alabama Army National Guard has published a Notice of Intent to Sole Source a firm-fixed-price contract to Directional Ad-Vantage Holdings, LLC for digital advertising services. This special notice was posted on April 23, 2026, and represents the government's intention to award the contract without full and open competition. The sole source procurement is justified under FAR 6.302-1 (Only One Responsible Source) based on the contractor's exclusive ownership of digital billboards at specified high-traffic locations critical to the government's advertising objectives. The Alabama Air National Guard's contracting activity has determined that no other vendor has access to these particular advertising spaces, rendering traditional competition unfeasible. Interested parties who believe they possess the capability to meet the stated requirements may submit documentation in response to this notice.
The primary objective of this procurement is to secure digital advertising services across five billboard sites for a 52-week period to support Alabama Air National Guard recruitment efforts in areas around military bases and regions lacking local recruiter coverage. Contractors must submit capability statements, proposals, or quotations by the close of business on April 30, 2026, which marks the publication close-out date for this notice. Although the government has signaled its intent to award to Directional Ad-Vantage Holdings, LLC, the final determination regarding whether to compete the contract remains solely within the government's discretion. The contract will be structured on a firm-fixed-price basis and funded through Operations and Maintenance Air appropriations. Market research conducted by the government indicates that direct rental from the exclusive billboard owner represents the best value compared to previously utilized interstate billboard rentals, which proved significantly more expensive and generated fewer expected impressions.
Notice text
This is a notice of intent to award a sole source, firm-fixed-price contract to DIRECTIONAL AD-VANTAGE HOLDINGS, LLC. This action is being processed in accordance with the guidance of the revolutionary FAR overhaul, which streamlines procurement for critical government needs.
DIRECTIONAL AD-VANTAGE HOLDINGS, LLC is uniquely positioned to fulfill this requirement due to its exclusive advertising rights at the high-traffic locations specified in the scope of work. These locations are critical for reaching the target demographic and achieving the campaign's objectives. Market research indicates that no other vendor has access to these specific advertising spaces, making competition unfeasible.
Interested parties who believe they can meet the requirements as stated in this notice may submit a capability statement, proposal, or quotation. This documentation must be submitted by the close of this notice's publication close out date. A determination by the Government not to compete this proposed contract based upon responses to this notice is solely within the discretion of the Government.
Files
| File | Type | Posted |
|---|---|---|
| Limited Competition Justification - Digital Advertisement.pdf |
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