Notice of Intent to Award a Sole Source - Indy Fuel

Closed Special Notice Posted

Solicitation number
W50S7V25QA005
Agency
Responses due
Set-aside
No set-aside

Opportunity facts

NAICS code
711211 Sports Teams and Clubs
Place of performance
Indianapolis, Indiana, United States

Notice details come from SAM.gov. Updated .

About this opportunity

The 181st Contracting Squadron at Hulman Field Air National Guard Base in Indiana has issued a Notice of Intent to Award a Sole Source contract to Indiana Hockey Club, LLC for military recruitment advertising services. The contract involves advertising during Indy Fuel Ice Hockey league games and Fishers Freight games at the Fishers Event Center throughout the hockey season. The Department of the Army National Guard is the procuring agency for this opportunity, which falls under NAICS code 711211 for Sports Teams and Clubs and PSC code R701 for Support-Management Advertising. This is not a request for competitive proposals, but rather a notification of the government's intention to award the contract on a sole source basis. The contract will support the 181st Intelligence Wing's recruiting outreach efforts by targeting their intended audience at sporting events.

The primary objective is to provide the Indiana Air National Guard with strategic recruiting platforms through sports venue advertising to increase awareness among target demographics in the Indianapolis area. The comprehensive advertising package includes 15-second digital features during games, in-ice logo placements, concourse signage, newsletter inclusions, website exposure, and opportunities for on-site recruitment activities and fan engagement. Interested parties who believe they can meet the requirements must submit their capabilities information by August 15, 2025, at 2:00 PM Eastern Daylight Time to Keith Parker at keith.parker.4@us.af.mil. Contractors must demonstrate their ability to provide venue trademark rights, digital advertising features, signage placement, and recruitment opportunities at the specified sports complex location. If no responsible, responsive offers are received by the deadline, the government will proceed with awarding the sole source contract to Indiana Hockey Club, LLC under FAR 6.302-1 authority.

Notice text

The 181st Contracting Squadron at Hulman Field ANGB, IN hereby gives:

NOTICE OF INTENT TO AWARD A SOLE SOURCE - to INDIANA HOCKEY CLUB, LLC to provide military recruitment advertising services during sporting events for the Indy Fuel Ice Hockey league season at Fishers Event Center

The requirement to perform these tasks must be located at the previously specified sports complex in order to meet the needs of the 181st Intelligence Wing goal of outreaching to their intended target audience.

The business will be providing:

VENUE TRADEMARK RIGHTS & DESIGNATION

15 second digital feature three (3x) per game at 36 Indy Fuel home games throughout the season

15 second digital feature three (3x) per game at 8 Fishers Freight home games throughout the season

2 In-ice logo placement on opposite sides of the rink for full arena visibilty at all 36 Indy Fuel Home games

Event Center Concourse Signage - 1 static concourse signage placement within event center thought the year

Minimum of 2 ad rotations per hour vis concourse televisions throughout the venue during Indy Fuel & Fishers Freight regular season home games

Participating partner status of one (1) Game night sponsorship with the Indy Fuel and/or Fishers Freight including Military Appreciation Night, or other agreed upon game night

Opportunity to activate on-site (Ex: engage with fans, recruitment, etc..)

Inclusion in team eNewsletter blasts and all additional marketing efforts to promote sponsored game night

Opportunity for service members to participate in an in-game activity

Seats for Service program offering seats to members at events

Opportunity to set up one (1) 10x10 activation space to engage with fans

Opportunity to reach youth and participate in youth sports in the state of Indiana

Exposure on website

Sponsor to be included in a minimum of five (6) Newsletters throughout the Indy Fuel season

Sponsor to be included in a minimum of five (4) Newsletters throughout the Fishers Freight season

Logo and link inclusion on the team(s) web sites

Please note that this is not request for competitive proposals. However, all interested parties who believe they can meet the requirements are invited to submit in writing complete information describing their ability to provide the product/services listed above. At this time 3rd party advertising services will not be considered.

Those capable of meeting the requirement IAW the SOR are requested to provide the following
information in their response:

1. Current capability that demonstrates your company's ability to meet the above requirement.


1. Company name, point of contact, e-mail address, telephone and fax numbers, type of business and size, Cage Code and UEI number.

Information is to be submitted to Keith Parker at keith.parker.4@us.af.mil. Deadline for submittals is August 15, 2025 by 2:00 PM Eastern Daylight Time. A determination by the government not to compete this requirement based on responses to this notice is solely within the discretion of the government. Information received will be considered solely for the purpose of determining whether to conduct a competitive procurement. If no responsible, responsive offers are received by the above date, a sole source contract will be issued to INDIANA HOCKEY CLUB, LLC under the authority of FAR 6.302-1.

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