1. Sole Source Determination - Indy Fuel - Redacted.pdf

This document is a Justification Review Document and Memorandum for Record - Absence of Competition for a sole source contract with Indiana Hockey Club, LLC. The National Guard Bureau intends to award a sole source contract for Indy Fuel Advertising to support recruiting efforts for the 181st Intelligence Wing, Indiana Air National Guard. The contract involves advertising and marketing services during Indy Fuel hockey games, including digital features, in-ice logo placement, event center signage, and on-site recruitment opportunities.

Key details include a firm fixed price contract type, with the primary justification being the unique brand and public reputation of Indy Fuel Hockey Club as a strategic recruiting platform. The contract will provide the Indiana Air National Guard with targeted advertising in the Indianapolis area, specifically focusing on sports complexes and events to increase recruiting awareness among the target demographic. The solicitation number is W50S7V25QA005, with a response deadline of August 15, 2025, and the contract is being awarded under the authority of 41 USC 1901 as implemented in FAR 13.106-1(b)(1) for solicitation from a single source.