Notice of Intent to Award a Sole Source - Indiana University Advertising
Closed Special Notice Posted
- Solicitation number
- W50S7V25QA003
- Agency
-
Army National Guard
Department of the Army, Department of Defense
- Responses due
- Set-aside
- No set-aside
Opportunity facts
- NAICS code
- 611310 Colleges, Universities, and Professional Schools
- PSC
- R701 Support- Management: Advertising
- Place of performance
- Bloomington, Indiana, United States
Notice details come from SAM.gov. Updated .
About this opportunity
The 181st Contracting Squadron at Hulman Field Air National Guard Base in Indiana has issued a Notice of Intent to Award a Sole Source contract to IU Sports Properties, LLC for military recruitment advertising services during sporting events at Indiana University, Bloomington. This Special Notice, published by the Department of the Army National Guard, announces the government's intention to proceed with a non-competitive procurement for advertising services across various Indiana University sports programs including baseball, men's and women's basketball, and football. The services encompass videoboard displays, LED signage, radio spots, sampling opportunities, and other promotional activities designed to support military recruitment efforts. The contract is categorized under advertising support services and is valued at an undisclosed amount with funding from Army Operations and Maintenance accounts. The government has determined that Indiana University's unique market position and exclusive access to their sporting venues makes them the only viable source for these specialized recruitment advertising services.
The primary objective of this procurement is to enable the 181st Intelligence Wing to conduct targeted military recruitment outreach to college students through strategic advertising placements during Indiana University sporting events. While this is not a request for competitive proposals, the government has invited interested parties who believe they can meet the requirements to submit written responses demonstrating their capabilities by August 15, 2025, at 2:00 PM Eastern Daylight Time. Responses must include company information such as name, contact details, business type and size, CAGE code, and UEI number, and should be submitted to Keith Parker at the specified email address. The government specifically notes that third-party advertising services will not be considered, and contractors must demonstrate current capability to provide the required services at Indiana University's sports facilities. If no responsible, responsive offers are received by the deadline, the government will proceed with awarding a sole source contract to IU Sports Properties, LLC under the authority of FAR 6.302-1, with the final determination to compete or not compete this requirement remaining solely at the government's discretion.
Notice text
The 181st Contracting Squadron at Hulman Field ANGB, IN hereby gives:
NOTICE OF INTENT TO AWARD A SOLE SOURCE - to IU SPORTS PROPERTIES, LLC to provide military recruitment advertising services during sporting events at Indiana University, Bloomington.
The requirement to perform these tasks must be located at the previously specified sports complex in order to meet the needs of the 181st Intelligence Wing goal of outreaching to their intended target audience.
The business will be providing:
Baseball Signage - Videoboard Logo with PA Announcement x 1 (1 Season)
Basketball/Men's Display/Sampling -Entry/Exit Couponing/Sampling
Basketball/Men's Display/Sampling -Hoosier Hysteria - Onsite Display/Activation
Basketball/Men's Signage - Videoboard LED Corner
Basketball/Men's Signage - Videoboard Replays (Per Replay)
Basketball/Women's Signage - Ribbon Board LED
Basketball/Women's Signage - Videoboard Feature
Basketball/Women's Signage - Videoboard Replays (Per Replay)
Football/Display/Sampling - Entry/Exit Couponing/Sampling
Football/Radio - Pre-Game Spot (Local Indianapolis) (30 Seconds)
Football/Signage - Videoboard Feature - Time-Out
Football/Signage - Videoboard Replays (Per Replay)
Please note that this is not request for competitive proposals. However, all interested parties who believe they can meet the requirements are invited to submit in writing complete information describing their ability to provide the product/services listed above. At this time 3rd party advertising services will not be considered.
Those capable of meeting the requirement IAW the SOR are requested to provide the following information in their response:
1. Current capability that demonstrates your company's ability to meet the above requirement.
1. Company name, point of contact, e-mail address, telephone and fax numbers, type ofbusiness and size, Cage Code and UEI number.
Information is to be submitted to Keith Parker at keith.parker.4@us.af.mil. Deadline for submittals is August 15, 2025 by 2:00 PM Eastern Daylight Time. A determination by the government not to compete this requirement based on responses to this notice is solely within the discretion of the government. Information received will be considered solely for the purpose of determining whether to conduct a competitive procurement. If no responsible, responsive offers are received by the above date, a sole source contract will be issued to IU SPORTS PROPERTIES, LLC under the authority of FAR 6.302-1.
Files
| File | Type | Posted |
|---|---|---|
| 1. Sole Source Determination - Indiana Unversity Advertising - Redacted.pdf |
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