1. Sole Source Determination - Indiana Unversity Advertising - Redacted.pdf

This is a Justification Review Document and Memorandum for Record - Absence of Competition for a sole source contract with Indiana University Athletics. The National Guard Bureau intends to award a sole source contract to Indiana University for targeted military recruiting advertising services during various sporting events, including basketball and football, valued at a redacted estimated price. The justification highlights Indiana University's unique brand reputation, exclusive market position, and ability to provide an intimate audience experience that aligns with the 181st Intelligence Wing's recruiting goals for college students.

The contract will cover advertising displays, signage, radio spots, and sampling opportunities across men's and women's basketball and football events at Indiana University in Bloomington. The contracting activity (181 MSG/SC) has determined no suitable alternatives exist and that working directly with Indiana University will limit additional fees and costs. The procurement is authorized under 41 USC 1901 as implemented in FAR 13.106-1(b)(1) for solicitation from a single source, with the contract type specified as Firm Fixed Price and fund type as O&M, Army. The local control number is W50S7V25QA003, and the deadline for interested parties to submit alternative proposals is August 15, 2025.