NEARNG Targeted Advertising
Closed Solicitation Posted
This opportunity was awarded. See the award notice from .
- Solicitation number
- W91243-24-Q-P019
- Agency
- Nebraska National Guard Army National Guard, Department of Defense
- Responses due
- Set-aside
- Total Small Business
Opportunity facts
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Place of performance
- Lincoln, Nebraska 68524, United States
- Points of contact
-
- Patricia Lee-Smith patricia.h.lee-smith.civ@army.mil (402) 309-8294
Notice details come from SAM.gov. Updated .
About this opportunity
The Nebraska Army National Guard (NEARNG) is seeking a contractor to provide targeted advertising services on Facebook, Instagram, and through geofencing. The objective is to capitalize on brand association, brand equity, and social media campaigns that reach a specified target demographic, with the goal of generating leads and enlistments. The contract period is from September 23, 2024 to August 31, 2025, with two additional one-year option periods. Award will be based on best value to the government, considering price and other factors. All questions must be received by September 4, 2024, and quotes are due by September 13, 2024.
This requirement is set aside for small businesses under NAICS code 541840, with a size standard of $25.5 million. The government has not identified any incumbent contractors. The total budget for the first year is $66,000, with no set allocation between the advertising channels. The place of performance is Lincoln, Nebraska.
Notice text
2 versions
Update #2 · Latest ·
This is a combined synopsis/solicitation for commercial items prepared in accordance with the format in Subpart 12.6, as supplemented with additional information included in this notice. This announcement constitutes the only solicitation; proposals are being requested and a written solicitation will not be issued. The solicitation documentation and incorporated clauses are those in effect through Federal Acquisition Circular 2024-05. This
The NEARNG does not intend to pay for any information provided under this notice and is not obligated to notify respondents of the results of this notice.
The Nebraska Army National Guard (NEARNG) has a requirement for Targeted Advertising campaigns with the contractor having advertising abilities on Facebook, Instagram, and Geofencing.
The NEARNG’s desire is to capitalize on brand association, brand equity, and specified social media campaigns that reach the specified target demographic or centers of influence during peak identified times. The NEARNG will have direct contact with the Contractor on a weekly basis during specified times and will provide reports that include the following: impressions, cost per click, click through, lead generation, and any other pertinent social media data that can help adjust ad content creation.
This requirement is set aside for small business. The North American Industry Classification System (NAICS) code is 541840 with a size standard of $25.5 million dollars.
The Period of Performance shall be from 23 September 2024 - 31 August 2025 with two additional option years as follows: 1 September 2025 – 31 August 2026 and 1 September 2026 – 31 March 2027.
Award will be based on the overall Best Value to the government; price and other factors being considered. Vendors wishing to be considered for award shall meet all technical requirements as outlined in the Performance Work statement; shall provide at least three (3) references of work, similar in scope and size, with the requirement detailed in the PWS. References must include contact information, a brief description of the work completed, and contract number (if relevant). The Government also reserves the right to obtain information for use in the evaluation of past performance from any and all sources. If an offeror has no recent or relevant past performance, past performance will be treated as neutral, resulting in an acceptable rating.
All questions must be received by September 4, 2024 at 10:00 a.m.
All quotes must be received by September 13, 2024 by 10:00a.m. CDT. Vendors who fail to furnish the aforesaid information by September 13, 2024 will be considered non-responsive.
Quotes shall be submitted to the Contracing Officer at patricia.h.lee-smith.civ@army.mil
CLAUSES INCORPORATED BY REFERENCE:
52.203-6 Restrictions On Subcontractor Sales To The Government JUN 2020
52.203-11 Certification And Disclosure Regarding Payments To Influence Certain Federal Transactions SEP 2007
52.203-12 Limitation On Payments To Influence Certain Federal Transactions JUN 2020
52.204-7 System for Award Management OCT 2018
52.204-16 Commercial and Government Entity Code Reporting AUG 2020
52.204-17 Ownership or Control of Offeror AUG 2020
52.204-18 Commercial and Government Entity Code Maintenance AUG 2020
52.204-19 Incorporation by Reference of Representations and Certifications. DEC 2014
52.204-21 Basic Safeguarding of Covered Contractor Information Systems NOV 2021
52.204-23 Prohibition on Contracting for Hardware, Software, and Services Developed or Provided by Kaspersky Lab Covered Entities DEC 2023
52.204-24 Representation Regarding Certain Telecommunications and Video Surveillance Services or Equipment NOV 2021
52.204-25 Prohibition on Contracting for Certain Telecommunications and Video Surveillance Services or Equipment NOV 2021
52.204-26 Covered Telecommunications Equipment or Services-- Representation. OCT 2020
52.204-30 Federal Acquisition Supply Chain Security Act Orders-- Prohibition. DEC 2023
52.209-6 Protecting the Government's Interest When Subcontracting With Contractors Debarred, Suspended, or Proposed for Debarment NOV 2021
52.209-10 Prohibition on Contracting With Inverted Domestic Corporations NOV 2015
52.212-1 Instructions to Offerors--Commercial Products and Commercial Services SEP 2023
52.212-2 Evaluation - Commercial Items NOV 2021
52.212-3 Offeror Representations and Certifications—Commercial Products and Commercial Services MAY 2024
52.212-4 Contract Terms and Conditions--Commercial Products and Commercial Services NOV 2023
52.217-8 Option To Extend Services NOV 1999
52.222-3 Convict Labor JUN 2003
52.222-19 Child Labor -- Cooperation with Authorities and Remedies FEB 2024
52.222-21 Prohibition Of Segregated Facilities APR 2015
52.222-26 Equal Opportunity SEP 2016
52.222-36 Equal Opportunity for Workers with Disabilities JUN 2020
52.222-40 Notification of Employee Rights Under the National Labor Relations Act DEC 2010
52.222-41 Service Contract Labor Standards AUG 2018
52.222-42 Statement Of Equivalent Rates For Federal Hires MAY 2014
52.222-43 Fair Labor Standards Act And Service Contract Labor Standards - Price Adjustment (Multiple Year And Option Contracts) AUG 2018
52.222-48 Exemption from Application of Service Contract Labor Standards to Contracts for Maintenance, Calibration, or Repair of Certain Equipment—Certification MAY 2014
52.222-50 Combating Trafficking in Persons NOV 2021
52.222-51 Exemption from Application of the Service Contract Labor
Standards to Contracts for Maintenance, Calibration, or Repair of Certain Equipment—Requirements MAY 2014
52.222-52 Exemption from Application of the Service Contract Labor Standards to Contracts for Certain Services—Certification MAY 2014
52.222-53 Exemption from Application of the Service Contract Labor Standards to Contracts for Certain Services—Requirements MAY 2014
52.222-55 Minimum Wages for Contractor Workers Under Executive Order 14026 JAN 2022
52.222-62 Paid Sick Leave Under Executive Order 13706 JAN 2022
52.225-3 Buy American--Free Trade Agreements--Israeli Trade Act NOV 2023
52.225-13 Restrictions on Certain Foreign Purchases FEB 2021
52.227-1 Authorization and Consent JUN 2020
52.232-1 Payments APR 1984
52.232-33 Payment by Electronic Funds Transfer--System for Award Management OCT 2018
52.233-3 Protest After Award AUG 1996
52.233-4 Applicable Law for Breach of Contract Claim OCT 2004
52.245-1 Government Property SEP 2021
52.247-34 F.O.B. Destination NOV 1991
52.253-1 Computer Generated Forms JAN 1991
252.203-7000 Requirements Relating to Compensation of Former DoD Officials SEP 2011
252.203-7002 Requirement to Inform Employees of Whistleblower Rights DEC 2022
252.204-7008 Compliance With Safeguarding Covered Defense Information Controls
OCT 2016
252.204-7012 Safeguarding Covered Defense Information and Cyber Incident Reporting
MAY 2024
252.204-7015 Notice of Authorized Disclosure of Information for Litigation Support
JAN 2023
252.204-7016 Covered Defense Telecommunications Equipment or Services Representation
DEC 2019
252.204-7017 Prohibition on the Acquisition of Covered Defense Telecommunications Equipment or Services – Representation MAY 2021
252.204-7018 Prohibition on the Acquisition of Covered Defense Telecommunications Equipment or Services JAN 2023
252.211-7003 Item Unique Identification and Valuation JAN 2023
252.223-7008 Prohibition of Hexavalent Chromium JAN 2023
252.225-7001 Buy American and Balance of Payments Program FEB 2024
252.225-7048 Export-Controlled Items JUN 2013
252.225-7055 Representation Regarding Business Operations with the Maduro Regime
MAY 2022
252.225-7056 Prohibition Regarding Business Operations with the Maduro Regime JAN 2023
252.225-7060 Prohibition on Certain Procurements from the Xinjiang Uyghur Autonomous Region JUN 2023
252.232-7003 Electronic Submission of Payment Requests and Receiving Reports DEC 2018
252.232-7010 Levies on Contract Payments DEC 2006
252.233-7001 Choice of Law (Overseas) JUN 1997
252.244-7000 Subcontracts for Commercial Products or Commercial
Services NOV 2023
252.245-7003 Contractor Property Management System Administration APR 2012
252.245-7005 Management and Reporting of Government Property JAN 2024
CLAUSES TO BE INCORPORATED BY FULL TEXT:
52.212-5 CONTRACT TERMS AND CONDITIONS REQUIRED TO IMPLEMENT STATUTES OR EXECUTIVE ORDERS--COMMERCIAL PRODUCTS AND COMMERCIAL SERVICES (MAY 2024)
52.217-9 OPTION TO EXTEND THE TERM OF THE CONTRACT (MAR 2000)
52.252-2 CLAUSES INCORPORATED BY REFERENCE (FEB 1998)
252.232-7006 WIDE AREA WORKFLOW PAYMENT INSTRUCTIONS (JAN 2023)
Update #1 ·
This is a combined synopsis/solicitation for commercial items prepared in accordance with the format in Subpart 12.6, as supplemented with additional information included in this notice. This announcement constitutes the only solicitation; proposals are being requested and a written solicitation will not be issued. The solicitation documentation and incorporated clauses are those in effect through Federal Acquisition Circular 2024-05. This
The NEARNG does not intend to pay for any information provided under this notice and is not obligated to notify respondents of the results of this notice.
The Nebraska Army National Guard (NEARNG) has a requirement for Targeted Advertising campaigns with the contractor having advertising abilities on Facebook, Instagram, and Geofencing.
The NEARNG’s desire is to capitalize on brand association, brand equity, and specified social media campaigns that reach the specified target demographic or centers of influence during peak identified times. The NEARNG will have direct contact with the Contractor on a weekly basis during specified times and will provide reports that include the following: impressions, cost per click, click through, lead generation, and any other pertinent social media data that can help adjust ad content creation.
This requirement is set aside for small business. The North American Industry Classification System (NAICS) code is 541840 with a size standard of $25.5 million dollars.
The Period of Performance shall be from 23 September 2024 - 31 August 2025 with two additional option years as follows: 1 September 2025 – 31 August 2026 and 1 September 2026 – 31 March 2027.
Award will be based on the overall Best Value to the government; price and other factors being considered. Vendors wishing to be considered for award shall meet all technical requirements as outlined in the Performance Work statement; shall provide at least three (3) references of work, similar in scope and size, with the requirement detailed in the PWS. References must include contact information, a brief description of the work completed, and contract number (if relevant). The Government also reserves the right to obtain information for use in the evaluation of past performance from any and all sources. If an offeror has no recent or relevant past performance, past performance will be treated as neutral, resulting in an acceptable rating.
All questions must be received by September 4, 2024 at 10:00 a.m.
All quotes must be received by September 13, 2024 by 10:00a.m. CDT. Vendors who fail to furnish the aforesaid information by September 13, 2024 will be considered non-responsive.
CLAUSES INCORPORATED BY REFERENCE:
52.203-6 Restrictions On Subcontractor Sales To The Government JUN 2020
52.203-11 Certification And Disclosure Regarding Payments To Influence Certain Federal Transactions SEP 2007
52.203-12 Limitation On Payments To Influence Certain Federal Transactions JUN 2020
52.204-7 System for Award Management OCT 2018
52.204-16 Commercial and Government Entity Code Reporting AUG 2020
52.204-17 Ownership or Control of Offeror AUG 2020
52.204-18 Commercial and Government Entity Code Maintenance AUG 2020
52.204-19 Incorporation by Reference of Representations and Certifications. DEC 2014
52.204-21 Basic Safeguarding of Covered Contractor Information Systems NOV 2021
52.204-23 Prohibition on Contracting for Hardware, Software, and Services Developed or Provided by Kaspersky Lab Covered Entities DEC 2023
52.204-24 Representation Regarding Certain Telecommunications and Video Surveillance Services or Equipment NOV 2021
52.204-25 Prohibition on Contracting for Certain Telecommunications and Video Surveillance Services or Equipment NOV 2021
52.204-26 Covered Telecommunications Equipment or Services-- Representation. OCT 2020
52.204-30 Federal Acquisition Supply Chain Security Act Orders-- Prohibition. DEC 2023
52.209-6 Protecting the Government's Interest When Subcontracting With Contractors Debarred, Suspended, or Proposed for Debarment NOV 2021
52.209-10 Prohibition on Contracting With Inverted Domestic Corporations NOV 2015
52.212-1 Instructions to Offerors--Commercial Products and Commercial Services SEP 2023
52.212-2 Evaluation - Commercial Items NOV 2021
52.212-3 Offeror Representations and Certifications—Commercial Products and Commercial Services MAY 2024
52.212-4 Contract Terms and Conditions--Commercial Products and Commercial Services NOV 2023
52.217-8 Option To Extend Services NOV 1999
52.222-3 Convict Labor JUN 2003
52.222-19 Child Labor -- Cooperation with Authorities and Remedies FEB 2024
52.222-21 Prohibition Of Segregated Facilities APR 2015
52.222-26 Equal Opportunity SEP 2016
52.222-36 Equal Opportunity for Workers with Disabilities JUN 2020
52.222-40 Notification of Employee Rights Under the National Labor Relations Act DEC 2010
52.222-41 Service Contract Labor Standards AUG 2018
52.222-42 Statement Of Equivalent Rates For Federal Hires MAY 2014
52.222-43 Fair Labor Standards Act And Service Contract Labor Standards - Price Adjustment (Multiple Year And Option Contracts) AUG 2018
52.222-48 Exemption from Application of Service Contract Labor Standards to Contracts for Maintenance, Calibration, or Repair of Certain Equipment—Certification MAY 2014
52.222-50 Combating Trafficking in Persons NOV 2021
52.222-51 Exemption from Application of the Service Contract Labor
Standards to Contracts for Maintenance, Calibration, or Repair of Certain Equipment—Requirements MAY 2014
52.222-52 Exemption from Application of the Service Contract Labor Standards to Contracts for Certain Services—Certification MAY 2014
52.222-53 Exemption from Application of the Service Contract Labor Standards to Contracts for Certain Services—Requirements MAY 2014
52.222-55 Minimum Wages for Contractor Workers Under Executive Order 14026 JAN 2022
52.222-62 Paid Sick Leave Under Executive Order 13706 JAN 2022
52.225-3 Buy American--Free Trade Agreements--Israeli Trade Act NOV 2023
52.225-13 Restrictions on Certain Foreign Purchases FEB 2021
52.227-1 Authorization and Consent JUN 2020
52.232-1 Payments APR 1984
52.232-33 Payment by Electronic Funds Transfer--System for Award Management OCT 2018
52.233-3 Protest After Award AUG 1996
52.233-4 Applicable Law for Breach of Contract Claim OCT 2004
52.245-1 Government Property SEP 2021
52.247-34 F.O.B. Destination NOV 1991
52.253-1 Computer Generated Forms JAN 1991
252.203-7000 Requirements Relating to Compensation of Former DoD Officials SEP 2011
252.203-7002 Requirement to Inform Employees of Whistleblower Rights DEC 2022
252.204-7008 Compliance With Safeguarding Covered Defense Information Controls
OCT 2016
252.204-7012 Safeguarding Covered Defense Information and Cyber Incident Reporting
MAY 2024
252.204-7015 Notice of Authorized Disclosure of Information for Litigation Support
JAN 2023
252.204-7016 Covered Defense Telecommunications Equipment or Services Representation
DEC 2019
252.204-7017 Prohibition on the Acquisition of Covered Defense Telecommunications Equipment or Services – Representation MAY 2021
252.204-7018 Prohibition on the Acquisition of Covered Defense Telecommunications Equipment or Services JAN 2023
252.211-7003 Item Unique Identification and Valuation JAN 2023
252.223-7008 Prohibition of Hexavalent Chromium JAN 2023
252.225-7001 Buy American and Balance of Payments Program FEB 2024
252.225-7048 Export-Controlled Items JUN 2013
252.225-7055 Representation Regarding Business Operations with the Maduro Regime
MAY 2022
252.225-7056 Prohibition Regarding Business Operations with the Maduro Regime JAN 2023
252.225-7060 Prohibition on Certain Procurements from the Xinjiang Uyghur Autonomous Region JUN 2023
252.232-7003 Electronic Submission of Payment Requests and Receiving Reports DEC 2018
252.232-7010 Levies on Contract Payments DEC 2006
252.233-7001 Choice of Law (Overseas) JUN 1997
252.244-7000 Subcontracts for Commercial Products or Commercial
Services NOV 2023
252.245-7003 Contractor Property Management System Administration APR 2012
252.245-7005 Management and Reporting of Government Property JAN 2024
CLAUSES TO BE INCORPORATED BY FULL TEXT:
52.212-5 CONTRACT TERMS AND CONDITIONS REQUIRED TO IMPLEMENT STATUTES OR EXECUTIVE ORDERS--COMMERCIAL PRODUCTS AND COMMERCIAL SERVICES (MAY 2024)
52.217-9 OPTION TO EXTEND THE TERM OF THE CONTRACT (MAR 2000)
52.252-2 CLAUSES INCORPORATED BY REFERENCE (FEB 1998)
252.232-7006 WIDE AREA WORKFLOW PAYMENT INSTRUCTIONS (JAN 2023)
Attachments
| File | Type | Posted |
|---|---|---|
| QA Log_W91243-24-Q-P019_3Sept2024_Final.pdf | ||
| QA Log_W9243-24-Q-P019_26August2024.pdf | ||
| QA Log_W9243-24-Q-P019_21August2024.pdf | ||
| PWS_Targeted Advertising_Updated15Aug24.pdf |
Notice history
| Notice | Type | Posted |
|---|---|---|
| NEARNG Targeted Advertising | Award Notice | |
| NEARNG Targeted Advertising | Solicitation |
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