NCSA TV and Radio Broadcast Advertising
Closed Special Notice Posted
This opportunity was awarded. See the award notice from .
- Solicitation number
- W912J2-23-R-0002
- Agency
-
Wisconsin National Guard
Army National Guard, Department of Defense
- Responses due
- Set-aside
- No set-aside
Opportunity facts
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Place of performance
- Wisconsin, United States
Notice details come from SAM.gov. Updated .
About this opportunity
This Special Notice was published by the Department of the Army Wisconsin Army National Guard. The notice announces the intent to award a sole source contract to the Wisconsin Broadcasters Association to provide television and radio advertisement spots through the Non-Commercial Sustainment Advertising program in support of Wisconsin Army National Guard recruiting and retention efforts. The period of performance is from March 1, 2023 to February 29, 2024.
The Special Notice seeks to utilize the NCSA program to distribute radio and television announcements targeting recruitment demographics in Wisconsin, specifically ages 17-24 and 25-35. Interested parties must identify themselves and provide evidence of their capability to fulfill the requirements by January 11, 2023. As the sole organization authorized to execute the NCSA program in Wisconsin and represent over 450 radio and television stations, the Wisconsin Broadcasters Association is eligible for this sole source award. Responses should be submitted to the specified contracting officer by the stated deadline.
Notice text
Notice of Intent to Sole Source for television and radio advertisement spots for Wisconsin Army National Guard (WIARNG) Recruiting and Retention Battalion through the Non-Commercial Sustainment Advertising (NCSA) through state broadcasting agencies in accordance with (IAW) NGR 601-1, para 7-12.4.
In accordance with Federal Acquisition Regulation (FAR) 6.302-1 the WIARNG intends to award a sole source purchase order to thw Wisconsin Broadcasters Association to provide the WIARNG the ability to advertise at state and local levels using the NCSA program to provide TV and radio announcements IAW the attached Performance Work Statement.
This contract is to provide the Army National Guard (ARNG) the ability to advertise at the State and local level using both: (1) Public Service Advertising (PSA); and (2) a hybrid between PSA and paid advertising. The primary objective is to reach the Wisconsin Army National Guard (ARNG) target demographic of 17-24 year-olds, then 25-35 year-olds while also targeting Centers of Influence and Very important People (VIP) who can help with the influence of the mentioned target demographic. The anticipated period of performance is 01 MAR 2023- 29-FEB 2024.
The Wisconsin Broadcasters Association (WBA) is the sole organization authroized to execute the NCSA porgram and represents over 450 radio and tv stations throughout the state throughout the state of Wisconsin.
This special notice/intent to sole-source is not a request for quote/proposal. Any interested party that believes is capble of meeting requirement and is authorized to advertise through the NCSA and has the same reach as mentioned my identify themselves and must provide evidence of their capability to fulfill the requirement by 11:00AM CST on 11JAN2023. Responses must be submitted in writing to Contract Specialist Curtis Clements at curtis.p.clements.mil@army.mil. late submissions will not be evaluated. Telephone inquiries will not be accepted.
A determination by the Government not to compete this requirement based on responses or lack thereof to this notice is soley within the discretion of the Government. Any information received will be considered solely for the purpose of determining whether or not to conduct a competitive procurement
Files
| File | Type | Posted |
|---|---|---|
| A.02 PWS.pdf | ||
| A.02 Sole Source JA Redacted1_Redacted.pdf |
Notice history
| Notice | Type | Posted |
|---|---|---|
| NCSA TV and Radio Broadcast Advertising | Award Notice | |
| This notice | Special Notice |
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