Name, Image, Likeness (NIL) Marketing Services- Montana State University

Closed Solicitation Posted

Solicitation number
W9124V-24-R-0008
Agency
Responses due
Set-aside
Total Small Business

Opportunity facts

NAICS code
541810 Advertising Agencies
Place of performance
Bozeman, Montana, United States

Notice details come from SAM.gov. Updated .

About this opportunity

The Department of the Army Montana Army National Guard (MTARNG) is seeking quotes for a firm-fixed price contract to provide Name, Image, Likeness (NIL) Influencer Marketing Services. The objective is to build brand awareness for the MTARNG by utilizing well-known Montana State University student athletes as influencers. The Government will evaluate quotes based on best value, considering factors such as past performance, technical capabilities, and the proposed marketing plan that maximizes the $7,500 budget over 5 months. Quotes are due by 1000 MDT on August 14, 2024, and the Government intends to award the contract without discussions.

This is a small business set-aside solicitation under NAICS code 541810 "Advertising Agencies". The contractor must provide 2 Tier 1 and 2 Tier 2 student athletes meeting specific eligibility criteria, such as academic/athletic awards, community service, social media presence, and media interviews. The period of performance is 5 months from August 1, 2024 to December 31, 2024, and the place of performance is Bozeman, MT. Prior to award, the business must be registered and active in the System for Award Management (SAM).

Notice text

3 versions

Update #3 · Latest ·

*Note: RFI responses and updated PWS added.

This is a combined synopsis/solicitation for commercial services prepared in accordance with the format in FAR Subpart 12.6, as supplemented with additional information included in this notice. This announcement constitutes the only solicitation; quotes are being requested and a written solicitation will not be issued.

This Solicitation, W9124V-24-R-0008 is issued as a request for quote (RFQ) using FAR Part 13 – Simplified Acquisition Procedures. This combined synopsis/solicitation and incorporated provisions and clauses are those in effect through Federal Acquisition Circular 2024-05, effective May 22, 2024.

This is a Small Business set-aside. 

The associated NAICS code is 541810 "Advertising Agencies", with a size standard of $25.5M.

NOTE: If this NAICS is not listed as one of your organization’s codes in the System for Award Management (SAM) website, you will need to certify your business size for this NAICS (prior to award), via FAR Clause 52.212-3, Alternate I, Offeror Representations and Certifications--- Commercial Products and Commercial Services.

Invoicing shall be through WAWF at https://piee.eb.mil and payment will be Electronic Funds Transfer (EFT) from Defense Finance and Accounting Service (DFAS).

Award Type: The Montana Army National Guard (MTARNG) intends to award a firm-fixed price (FFP) contract for Name, Image, Likeness (NIL) Influencer Marketing Services.  Although the Government reserves the right, the Government intends to evaluate quotes and award a contract without discussions. Therefore, quotes should contain the offeror’s best terms from a price and technical standpoint.

Basis of Award: The Government will evaluate all quotes to determine the best value to the Government when evaluating past performance, contractor responsibility, technical capabilities and proposed marketing plan that maximizes the Recruiting and Retention’s budget of $7,500.00 over 5 months.

Quote Submission Instructions: Quotes shall include Point of Contact name with contact phone/email, CAGE/UEI, Socio-economic status, monthly and total price, technical description, and references. See attached Performance Work Statement (PWS) for further details.

Questions and RFIs shall be submitted by the deadline of 1000 MDT on 07 August, 2024 via email to eric.s.bailey.civ@army.mil. A consolidated Government response will be posted to this solicitation after the deadline.

Submit quotes electronically via email to eric.s.bailey.civ@army.mil with the following subject: RFQ W9124V-24-R-0008 (Company Name). All quotes shall be submitted by 1000 MDT on 14 August, 2024. Late submissions will not be considered.

Prior to Contract award, the business must be registered on System for Award Management (SAM) website http://www.sam.gov. Registration must be “ACTIVE” at the time of award.

Update #2 ·

This is a combined synopsis/solicitation for commercial services prepared in accordance with the format in FAR Subpart 12.6, as supplemented with additional information included in this notice. This announcement constitutes the only solicitation; quotes are being requested and a written solicitation will not be issued.

This Solicitation, W9124V-24-R-0008 is issued as a request for quote (RFQ) using FAR Part 13 – Simplified Acquisition Procedures. This combined synopsis/solicitation and incorporated provisions and clauses are those in effect through Federal Acquisition Circular 2024-05, effective May 22, 2024.

This is a Small Business set-aside. 

The associated NAICS code is 541810 "Advertising Agencies", with a size standard of $25.5M.

NOTE: If this NAICS is not listed as one of your organization’s codes in the System for Award Management (SAM) website, you will need to certify your business size for this NAICS (prior to award), via FAR Clause 52.212-3, Alternate I, Offeror Representations and Certifications--- Commercial Products and Commercial Services.

Invoicing shall be through WAWF at https://piee.eb.mil and payment will be Electronic Funds Transfer (EFT) from Defense Finance and Accounting Service (DFAS).

Award Type: The Montana Army National Guard (MTARNG) intends to award a firm-fixed price (FFP) contract for Name, Image, Likeness (NIL) Influencer Marketing Services.  Although the Government reserves the right, the Government intends to evaluate quotes and award a contract without discussions. Therefore, quotes should contain the offeror’s best terms from a price and technical standpoint.

Basis of Award: The Government will evaluate all quotes to determine the best value to the Government when evaluating past performance, contractor responsibility, technical capabilities and proposed marketing plan that maximizes the Recruiting and Retention’s budget of $7,500.00 over 5 months.

Quote Submission Instructions: Quotes shall include Point of Contact name with contact phone/email, CAGE/UEI, Socio-economic status, monthly and total price, technical description, and references. See attached Performance Work Statement (PWS) for further details.

Questions and RFIs shall be submitted by the deadline of 1000 MDT on 07 August, 2024 via email to eric.s.bailey.civ@army.mil. A consolidated Government response will be posted to this solicitation after the deadline.

Submit quotes electronically via email to eric.s.bailey.civ@army.mil with the following subject: RFQ W9124V-24-R-0008 (Company Name). All quotes shall be submitted by 1000 MDT on 14 August, 2024. Late submissions will not be considered.

Prior to Contract award, the business must be registered on System for Award Management (SAM) website http://www.sam.gov. Registration must be “ACTIVE” at the time of award.

Update #1 ·

This is a combined synopsis/solicitation for commercial services prepared in accordance with the format in FAR Subpart 12.6, as supplemented with additional information included in this notice. This announcement constitutes the only solicitation; quotes are being requested and a written solicitation will not be issued.

This Solicitation, W9124V-24-R-0008 is issued as a request for quote (RFQ) using FAR Part 13 – Simplified Acquisition Procedures. This combined synopsis/solicitation and incorporated provisions and clauses are those in effect through Federal Acquisition Circular 2024-05, effective May 22, 2024.

This is a Small Business set-aside. 

The associated NAICS code is 541810 "Advertising Agencies", with a size standard of $25.5M.

NOTE: If this NAICS is not listed as one of your organization’s codes in the System for Award Management (SAM) website, you will need to certify your business size for this NAICS (prior to award), via FAR Clause 52.212-3, Alternate I, Offeror Representations and Certifications--- Commercial Products and Commercial Services.

Invoicing shall be through WAWF at https://piee.eb.mil and payment will be Electronic Funds Transfer (EFT) from Defense Finance and Accounting Service (DFAS).

Award Type: The Montana Army National Guard (MTARNG) intends to award a firm-fixed price (FFP) contract for Name, Image, Likeness (NIL) Influencer Marketing Services.  Although the Government reserves the right, the Government intends to evaluate quotes and award a contract without discussions. Therefore, quotes should contain the offeror’s best terms from a price and technical standpoint.

Basis of Award: The Government will evaluate all quotes to determine the best value to the Government when evaluating past performance, contractor responsibility, technical capabilities and proposed marketing plan that maximizes the Recruiting and Retention’s budget of $7,500.00 over 5 months.

Quote Submission Instructions: Quotes shall include Point of Contact name with contact phone/email, CAGE/UEI, Socio-economic status, monthly and total price, technical description, and references. See attached Performance Work Statement (PWS) for further details.

Submit quotes electronically via email to eric.s.bailey.civ@army.mil with the following subject: RFQ W9124V-24-R-0008 (Company Name). All quotes shall be submitted by 1000 MDT on 14 August, 2024. Late submissions will not be considered.

Prior to Contract award, the business must be registered on System for Award Management (SAM) website http://www.sam.gov. Registration must be “ACTIVE” at the time of award.

Files

File Type Posted
NIL RFI Responses- W9124V-24-R-0008 MSU.pdf PDF
2024 NIL MSU PWS.pdf PDF
Provisions_Clauses.pdf PDF
2024 NIL MSU PWS.pdf PDF

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