Media Relations Tool
Closed Solicitation Posted
- Solicitation number
- 75D30126Q78863
- Agency
- CDC Office of Acquisition Services Centers for Disease Control and Prevention, Department of Health and Human Services
- Responses due
- Set-aside
- Total Small Business
Opportunity facts
- NAICS code
- 513210 Software Publishers
- Place of performance
- Atlanta, Georgia 30333, United States
- Points of contact
-
- Javier Aponte zsm9@cdc.gov (770) 488-5458
Notice details come from SAM.gov. Updated .
About this opportunity
The Centers for Disease Control and Prevention (CDC) Division of Media Relations is seeking a comprehensive media relations, surveillance, and analytics platform to support real-time news monitoring and media outreach activities. The CDC requires access to a consolidated platform that provides real-time listening and reporting on news across global online sources and all 210 U.S. broadcast DMAs, along with capabilities for advanced topic searches, customized reporting, journalist identification, and media material distribution. Key requirements include daily curated news briefings delivered Monday through Friday between 7:00 and 8:00 AM EST with analysis of articles, unlimited training and customer support, unlimited archiving, foreign language search capabilities, and unlimited list building and storage, with platform access for approximately 20 users expandable to 40 users. Evaluation will be conducted per the Statement of Work criteria based on the vendor's ability to meet specified operational and performance standards, including at least 80% accuracy in reporter information and incident reporting within one hour of discovery. The deadline for submitting questions is March 9, 2026 at 12:00 noon EST, and quotations must be submitted by March 18, 2026 at 3:00 PM EST.
This procurement is designated as a Total Small Business set-aside with no identified incumbent contractor. The contract will be awarded on a Firm Fixed Price basis with a base performance period from April 1, 2026 through March 31, 2027, followed by four optional one-year renewal periods extending through March 31, 2031, for a total potential five-year contract period. No specific budget range has been disclosed in the solicitation materials. The RFQ includes five line items for pricing options covering different configurations of platform access and services, with vendors required to provide pricing for each option. While the solicitation specifically references Muck Rack tools, any platform meeting all RFQ requirements will be considered for award. The place of performance is the CDC's Chamblee Campus in Atlanta, Georgia, with vendor support required daily during report delivery hours and no travel required.
Notice text
2 versions
Update #2 · Latest ·
The Centers for Disease Control and Prevention (CDC) Division of Media Relations (DMR) within the Office of Communications is in need Media Relations tools for use at CDC.
CDC has a need to obtain real-time listening and reporting on news, as well as a platform that will help it perform some basic media relations activities such as developing tailored media lists for specific media outreach and management of media materials distribution. The platform should provide real-time conversation, historical conversations, print and broadcast media, media topic trends, and analytics data across media outlets, channels and types.
CDC requires a primary social & news media listening and analytics tool that meets the following needs:
- Access to a consolidated comprehensive platform that can support news and media monitoring, media analysis, retroactive analysis and media research, as well as other insights into media coverage and trends.
- Provides real-time topic trends, analytics data across forums, and some social media/influencer information for CDC’s CIOs and Emergency Operation Center. Search online news media across sources globally. Ability to monitor broadcast (radio and TV) in all 210 DMA’s of the United States.
- Accurately monitors and tracks news & social conversations through various platforms identifying when conversations start, how they spread and what’s happening in real –time and historically.
- Allows simple keyword and advanced complex topic searches across the web that allow filtering by, geography, sub-keywords, language, audience segment and other cross-cutting methods.
- Measures how CDCs media content generates mentions and stories throughout media outlets.
- Provides detailed insights and analytics across multiple data sources from multiple media outlets.
- Allows for customized reports that capture the media coverage, trends, and analytics data across multiple media outlets and platforms.
- Allows the team to search for and identify top influencing journalists by searching for keywords/phrases published in their recent articles. Search results should enable press officers to create custom media lists categorized by location, role, outlet, reach, geographic focus, language, frequency, media channel and beats and sub-beats.
- Measure journalists’ interest through insights on who received, opened, and CDC press releases.
- Understand which journalists engaged with the press release by clicking on links.
- Unlimited Training and Customer Support.
- Unlimited archiving.
- Searches in foreign languages.
- Unlimited list building and storage of media lists..
The anticipated award date of this action is on or before April 1st, 2026. The applicable NAICS code is 513210 Software Publishers. This requirement will be competed as a 100% Small Buisness Set aside.
Update #1 ·
The Centers for Disease Control and Prevention (CDC) Division of Media Relations (DMR) within the Office of Communications is in need Muck Rack tools for use at CDC.
CDC has a need to obtain real-time listening and reporting on news, as well as a platform that will help it perform some basic media relations activities such as developing tailored media lists for specific media outreach and management of media materials distribution. The platform should provide real-time conversation, historical conversations, print and broadcast media, media topic trends, and analytics data across media outlets, channels and types.
CDC requires a primary social & news media listening and analytics tool that meets the following needs:
- Access to a consolidated comprehensive platform that can support news and media monitoring, media analysis, retroactive analysis and media research, as well as other insights into media coverage and trends.
- Provides real-time topic trends, analytics data across forums, and some social media/influencer information for CDC’s CIOs and Emergency Operation Center. Search online news media across sources globally. Ability to monitor broadcast (radio and TV) in all 210 DMA’s of the United States.
- Accurately monitors and tracks news & social conversations through various platforms identifying when conversations start, how they spread and what’s happening in real –time and historically.
- Allows simple keyword and advanced complex topic searches across the web that allow filtering by, geography, sub-keywords, language, audience segment and other cross-cutting methods.
- Measures how CDCs media content generates mentions and stories throughout media outlets.
- Provides detailed insights and analytics across multiple data sources from multiple media outlets.
- Allows for customized reports that capture the media coverage, trends, and analytics data across multiple media outlets and platforms.
- Allows the team to search for and identify top influencing journalists by searching for keywords/phrases published in their recent articles. Search results should enable press officers to create custom media lists categorized by location, role, outlet, reach, geographic focus, language, frequency, media channel and beats and sub-beats.
- Measure journalists’ interest through insights on who received, opened, and CDC press releases.
- Understand which journalists engaged with the press release by clicking on links.
- Unlimited Training and Customer Support.
- Unlimited archiving.
- Searches in foreign languages.
- Unlimited list building and storage of media lists..
The anticipated award date of this action is on or before April 1st, 2026. The applicable NAICS code is 513210 Software Publishers. This requirement will be competed as a 100% Small Buisness Set aside.
Attachments
| File | Type | Posted |
|---|---|---|
| Question and Answers.docx | DOCX document | |
| RFQ 75D301-26-Q-78863.pdf | ||
| RFQ 75D301-26-Q-78863.pdf |
On GovTribe
Work this opportunity on GovTribe
- Track it in your pipeline
- Find teaming partners
- Similar opportunities
- Ask GovTribe AI about this opportunity