MN United Heroes League
Awarded Limited / Sole Source Justification Posted
- Solicitation number
- W912LM-26-P-A003
- Agency
-
Minnesota National Guard
Army National Guard, Department of Defense
- Set-aside
- No set-aside
Opportunity facts
- Contract number
- W912LM26PA003 Federal contract award
- Awardee
- United Heroes League
- NAICS code
- 541810 Advertising Agencies
- Place of performance
- Hastings, Minnesota, United States
- Points of contact
Notice details come from SAM.gov. Updated .
About this opportunity
The Minnesota Army National Guard issued a Limited / Sole Source Justification Notice on January 8, 2026, for an advertising and public awareness contract with the United Heroes League (UHL) under contract number W912LM26PA003. The contract supports FY26 recruiting and retention efforts by providing advertising services through the UHL Heroes Course, which will host 5,000 high school and college student athletes annually as part of a statewide messaging initiative. The justification cites 47 USC 4106(c) as the authority for sole sourcing, asserting that UHL is the only source capable of providing these specialized recruitment advertising services to the target demographic. The contract was awarded to the United Heroes League on January 8, 2026, as a new firm fixed-price agreement funded by Operations and Maintenance Army resources, though the specific award amount was not disclosed in the available documentation. The contract is designed to enhance the National Guard's mission visibility and image among potential recruits and their influencers through consistent Heroes Course events and high-quality statewide communications.
Notice text
Awarded contract W912LM26PA003 to unknown vendor for unknown amount on 2026-01-08.
Files
| File | Type | Posted |
|---|---|---|
| A 02 - Limited Competition Justification (FAR 681316.505) 021925_Redacted.pdf |
On GovTribe
Work this opportunity
- Track it in your pipeline
- Find teaming partners
- Similar opportunities
- Ask GovTribe AI about this opportunity