A 02 - Limited Competition Justification (FAR 681316.505) 021925_Redacted.pdf

This document is a Justification Review Document for a United Heroes League Course Contract for the Minnesota Army National Guard (MNARNG). The contract aims to support the FY26 MNARNG recruiting and retention efforts by providing an affordable advertising and public awareness solution through the United Heroes League (UHL) Heroes Course. The course will host 5,000 high school and college student athletes annually, offering a unique recruitment advertising platform with a high pass rate for the targeted demographic.

The contract is being pursued under 47 USC 4106(c), citing UHL as the only source capable of providing these specialized services. The contract is a new, firm fixed-price agreement funded by O&M Army resources, with the specific purpose of enhancing the National Guard's mission visibility, clarifying public understanding, and improving recruitment through high-quality, statewide messaging. The contract will ensure consistent Heroes Course events that enhance the Guard's image among potential recruits and their influencers. The contracting activity is MN ARNG USPFO, with the document prepared by Contract Specialist Ariel Gould and set to be reviewed on November 25, 2025.