Media campaign in support of the 250 years of american excellence

Closed Solicitation Posted

Solicitation number
19ES6025Q0050
Agency
Responses due
Set-aside
No set-aside

Opportunity facts

NAICS code
54181 Advertising Agencies
Place of performance
Antiguo Cuscatlan La Libertad 0001 El Salvador

Notice details come from SAM.gov. Updated .

About this opportunity

The U.S. Embassy San Salvador's Public Diplomacy Section is procuring comprehensive media campaign services to support the "250 Years of American Excellence" initiative commemorating the 250th anniversary of U.S. independence in 2026. The selected contractor will be responsible for designing, producing, and implementing a high-impact campaign that utilizes both traditional and non-traditional advertising channels to reach diverse audiences across El Salvador while highlighting U.S. innovation, leadership, and the strong U.S.-El Salvador partnership. All services must be provided in Spanish, and the contractor must demonstrate the ability to respond flexibly to urgent requests with minimal notice. The solicitation is posted as RFQ 19ES6025Q0050 with proposals due on September 18, 2025. Complete statement of work details are available in the attached RFQ document, and interested parties must refer to this document for comprehensive requirements and evaluation criteria.

This opportunity does not include any set-aside designation and is open to all qualified contractors. The total project budget is capped at $90,000, which must encompass all creative design, production, media buys, and associated costs for the 2026 campaign implementation. No current incumbents or existing contractors are identified in the solicitation notice. The place of performance is specified as Antiguo Cuscatlán, El Salvador, indicating that campaign execution and possibly some contractor presence will be required in this location. The timeline centers around the 2026 commemorative year, suggesting the campaign will need to be fully operational and executed during that period to align with the 250th anniversary celebrations.

Notice text

The Public Diplomacy Section, U.S. Embassy San Salvador, seeks a qualified contractor to design, produce, and implement a comprehensive media campaign in support of the “250 Years of American Excellence” initiative. This 2026 campaign will commemorate the 250th anniversary of U.S. independence, highlight U.S. innovation and leadership, and reinforce the strong partnership between the United States and El Salvador.

The selected contractor will be responsible for creating a high-impact campaign that uses both traditional and non-traditional advertising channels to reach diverse audiences across El Salvador. Services must be provided in Spanish. The contractor must be able to respond flexibly to urgent requests with minimal notice.

Total Budget: Proposals must not exceed $90,000, inclusive of all creative design, production, media buys, and associated costs.

FOR COMPLETE SOW YOU MUST REFER TO ATTACHED RFQ 19ES6025Q0050

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