MDARNG Recruiting & Retention Analytics and Marketing
Closed Solicitation Posted
This opportunity was awarded. See the award notice from .
- Solicitation number
- W912K623Q0032
- Agency
- Maryland National Guard Army National Guard, Department of Defense
- Responses due
- Set-aside
- Total Small Business
Opportunity facts
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Place of performance
- Havre de Grace, Maryland 21078, United States
Notice details come from SAM.gov. Updated .
About this opportunity
The contractor will provide a comprehensive marketing package to the Maryland Army National Guard (MDARNG) to support recruitment and retention goals. The services include generating qualified recruitment leads, offering a customized lead capture and nurturing solution, and supporting the Recruiting and Retention Battalion (RRB) leadership, recruiters, and marketing staff. The contract period is from 01 September 2023 through 31 August 2024.
Products and Services to be provided:
- Comprehensive marketing program including branding, engagements, leads, and recruiter support.
- Training and consultation for MDARNG staff on campaign effectiveness and industry best practices.
- Market research and Geographic Information Systems (GIS) analytic studies.
- Local Search Engine Optimization (SEO) for recruiting locations.
- Digital Asset Management (DAM) system for organizing, storing, and sharing marketing assets.
Notice text
Property & Fiscal Office for Maryland Contracting Division 301 Old Bay Lane, MD 21078
SUBJECT: 2023 Recruiting & Retention Analytics and Marketing
Recruiting and Retention Battalion Analytics and Marketing
Solicitation Number: W912K6‐23-Q-0032 Notice Type: Combined Synopsis/Solicitation Response Date: July 31, 2023, 1:00 PM EST Set Aside: Total Small Business
PSC Classification: R701– Management: Advertising
NAICS Code: 541810 – Advertising Agencies
Subject: Maryland Army National Guard (MDARNG) Analytics and Marketing
PLEASE READ THIS NOTICE CAREFULLY IN ITS ENTIRETY, AS IT CONSTITUTES THE ONLY NOTICE THAT WILL BE ISSUED." YOU MUST INCLUDE YOUR CAGE CODE, UNIVERSAL ENITY IDENTIFIER (UEI), PRICING AND TAX IDENTIFICATION NUMBER ON THE FIRST PAGE OF YOUR PROPOSAL. This is a combined synopsis/solicitation for commercial products or commercial services prepared in accordance with the format in Subpart 12.6, as supplemented with additional information included in this notice. This announcement constitutes the only solicitation; proposals are being requested. Solicitation W912K6‐23‐Q‐0032 is issued as a request for proposal (RFQ). This is a new contract and there is not an incumbent currently performing these services.
NATIONAL GUARD BUREAU OFFICE OF THE U.S. PROPERTY AND FISCAL OFFICER, MARYLAND STATE MILITARY RESERVATION 301 OLD BAY LANE HAVRE DE GRACE, MD 21078-4094
Purpose: The purpose of this requirement is to generate qualified recruitment leads, offer a customized lead capture and a nurturing solution. Additionally supporting the Recruiting and Retention Battalion (RRB) leadership, recruiters, and marketing staff for Maryland Army National Guard Recruiting purposes. We propose to enter into a Firm‐fixed Price contract with a contractor who shall provide Services as defined in the attached Performance Work Statement (PWS). Period Of Performance: 01 SEPTEMBER 2023 through 31 AUGUST 2024. Proposals should demonstrate an understanding of the requirements as outlined in the Performance Work Statement Section 5. Vendors must be able to provide all of the requirements in Section 5 of the PWS. Proposals must show all of the requirements in Section 5 of the Performance Work Statement (PWS) or submission will be considered technically unacceptable and will not be considered further. Proposals shall be submitted by email (only) to ng.md.mdarng.list.uspfo‐arpc@army.mil; no later than July 31, 2023, 1:00 PM EST. Proposals shall be clearly marked RFQ W912K6‐23‐Q‐0032. Offerors are hereby notified that if their proposals are not received by the date, time, and location specified in this announcement, it will not be considered by the agency. Telephone request will not be considered. Any changes or amendments to this RFQ will be furnished by this office. Question Submission: Interested offerors must submit any questions concerning the solicitation at the earliest time possible to enable the Buyer to respond. Questions must be submitted via email to ng.md.mdarng.list.uspfo‐arpc@army.mil no later than July 18, 2023 by 11:00 AM EST. Questions not received within the allowable time may not be considered. Emails must have W912K6‐23‐Q‐0032 in the subject line.Please see PWS and Solicitation/Synopisis attached for details / instructions.
Attachments
| File | Type | Posted |
|---|---|---|
| W912K623Q0032 QandA 19JUL23.pdf | ||
| MDARNG- Marketing Package PWS.pdf | ||
| W912K623Q0032 QandA.pdf | ||
| MDARNG- Marketing Package PWS.pdf | ||
| ComboSol-RRBW912K623Q0032.pdf |
Notice history
| Notice | Type | Posted |
|---|---|---|
| MDARNG Recruiting & Retention Analytics and Marketing | Award Notice | |
| MDARNG Recruiting & Retention Analytics and Marketing | Solicitation |
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