Maxwell Leadership Training
Closed Pre-Solicitation Posted
- Solicitation number
- H9242126PE0XX
- Agency
-
US Special Operations Command
Department of Defense
- Responses due
- Set-aside
- No set-aside
Opportunity facts
- NAICS code
- 611430 Professional and Management Development Training
- Place of performance
- Fort Bragg, North Carolina 28310, United States
Notice details come from SAM.gov. Updated .
About this opportunity
The United States Special Operations Command (SOCOM) has issued a Notice of Intent to Award a sole source contract for Maxwell Leadership Training supplies and services. The procurement includes "The 5 Levels of Leadership Workshop" kits and coaches, "4 Dimensions of Culture Workshop" kits and coaches, and "Discovering Your Authentic Leadership Style" corporate training materials to support SOCOM's High Performing Leader training program. The sole source award to Maxwell Leadership, Inc. is justified under 41 U.S.C. 1901 and FAR 13.106(b)(1) based on the proprietary and exclusive nature of the curriculum materials, which are only available through Maxwell Leadership, Inc. and approved John Maxwell merchants. Market research conducted by the contracting officer confirmed that no other vendors offer comparable supplies and services meeting the Government's requirements. The notice was posted on January 30, 2026, with a deadline of February 11, 2026 for inquiries directed to Contracting Officer Tyler Cooper at tyler.j.cooper.mil@socom.mil.
This procurement carries no set-aside designation and is intended as a sole source award to Maxwell Leadership, Inc., located at 2055 Sugarloaf Circle, Suite 100, Duluth, Georgia 30097. The contract will support 35 command-designated high-performing leaders who will participate in a nine-month training program consisting of two days of in-person instruction followed by subsequent one-on-one coaching calls with Maxwell Leadership coaches. The justification documents were prepared and approved by the SBA in November 2024 and signed by Contracting Officer Kevin R Margerson of the 905th Contracting Business Center. While no specific contract value is disclosed in the pre-solicitation notice, the scope encompasses training materials and coaching services for 35 participants over a nine-month engagement period. This notice of intent is explicitly not a request for competitive proposals or quotations, and the Government retains sole discretion to proceed with or modify the procurement based on responses received.
Notice text
NOTICE OF INTENT TO AWARD SOLE SOURCE. THIS IS NOT A REQUEST FOR COMPETITIVE PROPOSALS.
This is a notice of intent to solicit and award to a single source under statutory authority 41 U.S.C. 1901 set forth in Federal Acquisition Regulation 13.106 (b)(1), Contracting officers may solicit from one source if the contracting officer determines that the circumstances of the contract action deem only one source reasonably available(e.g., urgency, exclusive licensing agreements, brand-name or industrial mobilization.
The Government intends to solicit and award a sole source contract for supplies related to Maxwell Leadership Training to Maxwell Leadership, Inc. 2055 Sugarloaf Circle, Suite 100 Duluth, Georgia 30097.
A sole source justification has been prepared and approved by SBA.
This notice of intent is NOT a request for proposals or quotations. This notice of intent is NOT a request for proposals or quotations. A determination by the Government not to compete this proposed action based upon responses to this notice is solely within the discretion of the Government.
Address questions to Tyler Cooper, Contracting Officer, at tyler.j.cooper.mil@socom.mil
Files
| File | Type | Posted |
|---|---|---|
| Maxwell Leadership JandA Redacted.pdf | ||
| 1st SFC Maxwell Leadership JandA Redacted.pdf |
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