Marketing Professional Educational Training in Chicago, IL - AEMO HQ

The Department of the Army Materiel Command Mission and Installation Contracting Command Fort Eustis is seeking a contractor to provide Marketing Professional Educational Training services for the Army Enterprise Marketing Office (AEMO) in Chicago, IL. The solicitation requires a 5-day enterprise-level marketing training program for 34 trainees, building upon previous training conducted in 2024 and covering topics such as brand strategy, digital journey mapping, and institutional storytelling. The contractor must provide qualified instructors with professional marketing experience and current status as instructors at top-10 MBA programs, conduct focus groups with AEMO personnel to understand organizational needs, and develop curriculum comparable to executive education programs like Harvard Business School's "Creating Brand Value" course. The contract is structured as a firm fixed price arrangement under NAICS code 611430, with quotes due by July 16, 2025. All questions must be submitted to dayanna.wallace.civ@army.mil, and contractors must complete and submit the SF1449 form with their quotes to be considered responsive.

This solicitation indicates no set-aside designation is used, despite the government file summary referencing a Women-Owned Small Business (WOSB) set-aside under NAICS code 611310. The contract performance period runs from August 1, 2025 to December 31, 2025, with training services to be delivered within 5 miles of AEMO headquarters in Chicago, IL. The contractor must provide in-person training sessions, online training materials accessible for 6 months, meals and refreshments during training days, and various deliverables including training certifications and compliance reports. The estimated workload includes 200 hours for AEMO personnel and operations familiarization, 97.5 hours for lesson preparation, and 40 hours for lesson delivery. No specific award values, incumbent contractors, or budget ranges are disclosed in the solicitation materials.