Attachments and Technical Exhibit (PRS and Schedules).pdf
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- Attached to
- Marketing Professional Educational Training in Chicago, IL - AEMO HQ Federal contract opportunity
- Solicitation number
- W911SD25QA077
About this file
This document contains Technical Exhibit A (Performance Requirements Summary) and Technical Exhibit B (Deliverables Schedule) for a marketing professional educational training contract for the Army Enterprise Marketing Office (AEMO) in Chicago, IL. The Performance Requirements Summary outlines five key performance objectives: 1) building on the FY24 Contract Program of Instruction by assessing previous training effectiveness, 2) providing 5 days of enterprise-level marketing training to 34 trainees per session covering topics like brand strategy, digital journey mapping, and institutional storytelling, 3) providing online training materials accessible for 6 months, 4) providing instructors and facilities within 5 miles of AEMO headquarters, and 5) providing meals and refreshments during training days.
The Deliverables Schedule details 26 specific deliverables to be submitted electronically to the Contracting Officer or Contracting Officer's Representative (COR), including various training certifications, personnel documentation, and compliance reports. The Estimated Workload Data attachment breaks down the expected time investment, with 200 hours allocated for AEMO personnel and operations familiarization, 97.5 hours for lesson preparation, 40 hours for lesson delivery, and smaller allocations for coordination, setup, and cleanup. The contract is a Firm Fixed Price solicitation under NAICS Code 611430, with the Department of the Army Materiel Command Mission and Installation Contracting Command at Fort Eustis as the sponsoring agency.
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| File | Type | Posted |
|---|---|---|
| Solicitation - W911SD25QA077.pdf |
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Text version
AUG 22
TECHNICAL EXHIBIT A
Performance Requirements Summary (PRS)
PERFORMANCE
OBJECTIVE
STANDARD PERFORMANCE
THRESHOLD
ACCEPTABLE
QUALITY
LEVELS (AQLs)
METHOD OF
SURVEILLANCE
PRS#1 – PWS
para 5.2.1
The Contractor shall build on the FY24 Contract Program of Instruction
Using existing knowledge of AEMO personnel, organizational structure, systems, goals, and position within the broader DoD ecosystem, as well as all training material covered during the previous year, Contractor must assess the effectiveness of changes at AEMO directly related to previous training and factor this growth into the training provided during this year’s contract.
100% compliant Ongoing discussions with Government representative during preparation to deliver training, to ensure that contractor possesses knowledge required to meet this performance objective
PRS#2 - PWS
para 5.2.2
The Contractor shall provide 5 days of enterprise-level marketing training
Contractor shall conduct lesson prep and deliver training at the dates, times, and locations agreed upon between Contractor and training audience for the execution of this contract.
Topics will include (but are not limited to): understanding your audience and building your insight muscle; brand strategy; customer strategy, segmentation, and targeting;
strategic & digital journey mapping & prioritization for impact in a changing digital landscape (assumption based modeling); what’s your story?
Instutitional storytelling; data visualization; the IA marketing canvas; web3 and the future of digital; leading multi-team
5 total days of training, for 34 trainees per session, with all identified topics covered
100% inspection systems; tracking and measuring your brand.
PRS#3 - PWS
para 5.2.3
The contractor shall provide training materials
The Contractor will provide trainees with access to an online system (Canvas, or similar) where all digital training materials will reside.
The Contractor will also populate these sytems with all training materials so that trainees can prepare for training sessions, and have access to these materials after the training is complete for at least 6 months.
100% compliant 100% inspection
PRS#4 - PWS
para 5.2.4
The contractor shall provide instructors and facilities
Trainers and training facilities available on the dates and times agreed upon between the Contractor and the training audience for the purpose of training.
Contractor must be able to conduct training at a location within 5 miles of the AEMO HQ in order to reduce travel time and time away from conducting regular business, at no cost to the Government.
100% compliance 100% inspection
PRS#5 – PWS
para 5.2.5
The contractor shall provide meals and refreshments on training days
The contractor will provide breakfast and lunch on training dates, along with refreshments (hot and cold beverages, snacks) for scheduled breaks during classes
Two meals per trainee per training day, sufficient hot and cold beverages, and snacks, for training audience for breaks during training
100% inspection
TECHNICAL EXHIBIT B
DELIVERABLES SCHEDULE
Deliverable Frequency # of Copies Medium/For mat Submit To
A.001 Quality Control Plan (paragraph 1.5.1.2)
Upon completion of each Task Order
One each Email The Contracting Officer
A.002 U.S. Citizen (paragraph 1.6.4.1)
Once within 10 days, upon completion of receiving a favorable background check
One each Email The Contracting Officer
A.003 U.S. Citizenship (paragraph 1.6.4.1)
Once within 10 days, upon receipt of unfavorable background check
One each Email The Contracting Officer
A.004 Key Personnel (paragraph 1.10)
Once, within 10 days after contract award
One each Email The Contracting Officer
A.005 Identification of Contractor Employees (paragraph 1.12.1)
Once, within 10 days after contract award
One each Email The Contracting Officer
A.006 Non-Disclosure Requirements (paragraph 1.18)
Once, within 10 days prior to the commencement of work
One each Email The Contracting Officer
A.007 Organizational Conflict of Interest (OCI) (paragraph 1.19)
Once, upon identification of conflict of interest
One each Email The Contracting Officer
A.008 Safety Laws and Regulations (paragraph 1.21.1.a)
Once, upon completion One each Email The Contracting Officer
A.009 Safety Laws and Regulations (paragraph 1.21.1.2)
Once, within 10 days after contract award
One each Email The Contracting Officer
A.010 Anti-Terrorism (AT) Level I Training (paragraph 1.23.1)
Once, within 10 days after contract award
One each Email The Contracting Officer
A.011 Anti-Terrorism (AT) Level I Training (paragraph 1.23.1)
Once, upon receipt of certificates
One each Email The COR
A.012 Anti-Terrorism (AT) Level I Training (paragraph 1.23.1)
Once, if training cannot be completed online
One each Email The Contracting Officer
Deliverable Frequency # of Copies Medium/For mat Submit To
A.013 OPSEC Training (paragraph 1.23.2)
Once, within 10 days after contract award
One each Email The Contracting Officer
A.014 OPSEC Training (paragraph 1.23.2)
Once, upon receipt of certificates
One each Email The COR
A.015 OPSEC Training (paragraph 1.23.2)
Once, if training cannot be completed online
One each Email The Contracting Officer
A.016 iWatch Training (paragraph 1.23.3)
Once, within 10 days after contract award
One each Email The Contracting Officer
A.017 iWatch Training (paragraph 1.23.3)
Once, upon receipt of certificates
One each Email The COR
A.018 Information Assurance (IA) Training (paragraph 1.23.4.1)
Once, within 10 days after contract award
One each Email The Contracting Officer
A.019 Information Assurance (IA) Training (paragraph 1.23.4.1)
Once, upon receipt of certificates
One each Email The COR
A.020 Personally Identifiable Information (PII) (paragraph 1.23.5)
Once, no later than 5 days after completion
One each Email The COR
A.021 Demonstration of existing knowledge sufficient to satisfy contract terms
Continuously, prior to the commencement of contract award and during the preparation to deliver training
N/A (Ongoing)
In person and digital discussions between contractor and Gov.
The Contracting Officer
A.022 Marketing Training
5 times, over the duration of the contract
N/A (in-person training)
In person training
Training audience
A.023 Digital and Physical Materials
As necessary N/A Digital / physical
Training audience
A.024 Synchronization As necessary N/A N/A N/A A.025 Meals and refreshments
Two meals per trainee per training day, beverages and snacks for breaks during training
Per trainee In person food and refreshment
Training audience
Deliverable Frequency # of Copies Medium/For mat Submit To
A.026 Steps for Editing a Submitted Report (paragraph 5.3.1)
Once 100% compliant Once each Email The Contracting Officer
ATTACHMENT 1
ESTIMATED WORKLOAD DATA
ITEM NAME ESTIMATED QUANTITY
1 AEMO personnel and operations familiarization (if not already possessed)
Hours 200
2 Customer (AEMO) surveys to build program-specific objectives (if not already possessed)
Hours 30
3 Lesson Preparation Hours 97.5
4 Lesson Delivery Hours 40
5 Facilities Coordination Hours 5
6 Trainer Schedule Coordination Hours 10
7 Facilities Setup Hours 5
9 Facilities Clean up Hours 5
File details come from the government source that posted it. Updated .