Market Research and Public Opinion Services

Closed Pre-Solicitation Posted

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Solicitation number
N0016123USNAENROLLMENT
Agency
Responses due
Set-aside
No set-aside

Opportunity facts

NAICS code
541810 Advertising Agencies
Place of performance
Annapolis, Maryland 21402, United States

Notice details come from SAM.gov. Updated .

About this opportunity

This pre-solicitation notice seeks market research and public opinion services for enrollment management at the United States Naval Academy. The Naval Supply Systems Command on behalf of the Naval Academy will evaluate capability statements from potential vendors due by April 14, 2023. Services required under the anticipated one-year contract with two one-year options include enrollment research, marketing campaigns, consulting, search engine optimization, integration of a virtual tour into campaigns, proprietary student data access, an enrollment migration model, and multi-platform enrollment marketing execution. Responses should include company and small business information, a cost estimate, system registration, and past performance details.

There is no set-aside designated for this opportunity. The anticipated NAICS code is 541810 for advertising agencies with a size standard of $25.5 million. The statement of work estimates a 12-month base period of performance for the services with two additional 12-month options. Responses are limited to 10 pages in 12-point font and are due to the Naval Supply Systems Command by 1:00 PM EST on April 14, 2023 to facilitate market research and planning for a potential follow-on solicitation.

Notice text

This announcement constitutes a Sources Sought for information and planning purposes. Naval Supply Center (NAVSUP) Fleet Logistics Center (FLC) Norfolk’s intent of this announcement is to identify qualified and experienced sources for a contract to provide Market Research and Public Opinion Services for United States Naval Academy.

This announcement constitutes a sources sought for written information only. This is not a solicitation announcement for proposals and a contract will not be awarded from this announcement. The anticipated period of performance for this contract is a twelve (12) month base year plus two (12) month option periods.

This announcement is not to be construed in any way as a commitment by the Government, nor will the Government pay for the information submitted in response.

Anticipated North American Industry Classification System (NAICS) Code.  The NAICS Code for this requirement is 541810-Advertising Agencies and the Size Standard is $25.5 Million.

Reponses to this Sources Sought request should reference N0016123USNAENROLLMENT and shall include the following information in this format:

1 - Company name, address, point of contact name, phone number, fax number and email address.

2 - Size of business – Large Business, Small Business, Small Disadvantage, 8(a), Hubzone, Woman-owned and/or Service Disabled Veteran-owned.

3 - An estimated Rough Order of Magnitude (ROM). Please confirm the labor categories/experience required to perform the tasks in accordance with the Performance Work Statement. Suggest labor categories /hours to perform tasks for each position.

4 - A copy of System of Award Management (SAM) sam.gov active registration. Must reflect Data Universal Numbering System, and Commercial and Government Entity Code.

5 - Capability statement displaying the contractor’s ability to provide the services, to include past performance information. If past performance information is provided, please include only relevant past performance on the same/similar work within the last 5 years. Please also include in past performance information the contract numbers, dollar value, and period of performance for each contract referenced in the response to this sources sought.

6 - Include any other supporting documentation.

7 - Comments or suggested changes to the Government's NAICS Determination

8 - Identify conditions or issues the U.S. Government should consider or may interfere with the intention of this project.

Documentation of technical expertise must be presented in sufficient detail for the Government to determine that your company possesses the necessary functional area expertise and experience to compete for this acquisition. Standard company brochures will not be reviewed. Submissions are not to exceed ten (10) typewritten pages in no less than 12 font size.

Responses should be emailed to lilibeth.g.colorado2.civ@us.navy.mil by Friday, 14 April 2023 no later than 1:00 PM EST. Again, this is not a request for a proposal. Respondents will not be notified the results and the Government is not required to answer any questions submitted in regards to this sources sought notice. Please note the information within this sources sought notice will be updated and/or may change prior to an official synopsis/solicitation, if any.

Attachments:

Attachment I – DRAFT SOW/PWS

NOTE: Proprietary information should be clearly marked. The requested information is for planning and market research purposes only and will not be publicly released. Again, this is not a request for a proposal. Respondents will not be notified of the results. Please note the information within this pre-solicitation synopsis will be updated and/or may change prior to an official synopsis/solicitation, if any.

Files

File Type Posted
Statement of Work.pdf PDF

Notice history

Notice Type Posted
Sole Source- Enrollment Services United States Naval Academy Latest solicitation Solicitation
This notice Original Pre-Solicitation

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Opportunity Agency Set-aside Responses due
Sources Sought Notice: United States Naval Academy Military Service Academy Portal Development and Sustainment Annapolis, Maryland 21402, United States · NAICS 541519 Naval Supply Systems Command No set-aside

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