Mall Directory Display Advertising

Closed Solicitation Posted

Solicitation number
W50S7E25Q0011
Agency
Responses due
Set-aside
No set-aside

Opportunity facts

Place of performance
Saint Paul, Minnesota 55111, United States

Notice details come from SAM.gov. Updated .

About this opportunity

The Minnesota Air National Guard is seeking mall directory display advertising services to create brand awareness through a 12-month advertising campaign targeting males and females aged 18-34. This Request for Quotation (RFQ) follows a combined synopsis/solicitation format under FAR Subpart 12.6 for commercial items, classified under NAICS code 541850 (Indoor and Outdoor Display Advertising) with a business size standard of $34.5 million. The contract requires advertising displays in five Minnesota shopping centers: Crossroads Center in Saint Cloud, Apache Mall in Rochester, Eden Prairie Center, Ridgedale Center in Minnetonka, and River Hills Mall in Mankato. Evaluation will be conducted on a best value basis considering price, technical acceptability, equipment capabilities, delivery time, and past performance, with all non-price factors combined being equal in importance to price. The government will provide pre-approved advertising graphics that contractors must use to produce compliant marketing materials. Quotes are due by September 11, 2025, at 3:00 PM CST, with electronic submissions required to daniel.byler@us.af.mil.

This solicitation does not utilize any set-aside designation but employs a tiered evaluation system that gives preference to small business concerns over other than small business offerors. No incumbent contractors or current service providers are identified in the solicitation documents. While specific award values or budget ranges are not disclosed, the contract will be structured as a firm-fixed price arrangement for the 12-month performance period. The campaign performance period must begin within 15 days of contract award and will run for 12 consecutive months across the five specified mall locations. All advertising activities will be performed in Minnesota, with the primary place of performance listed as St. Paul, MN 55111, though the actual displays will be located in the five designated shopping centers throughout the state.

Notice text

This is a combined synopsis/solicitation for commercial items prepared in accordance with the format in Subpart 12.6 of the Federal Acquisition Regulation (FAR), as supplemented with additional information included in this notice. This announcement is being issued as a request for quotation (RFQ) and constitutes the only solicitation being requested and a written solicitation will not be issued. This solicitation document and incorporated provisions and clauses are those in effect through Federal Acquisition Circular FAC 2025-05. This combined synopsis/solicitation will be evaluated using a tiered evaluation giving preference to small business concerns, with the following tiers in priority order: 1) small business 2) other than small business. The North American Industrial Classification Standard 541850, Indoor and Outdoor Display Advertising,applies to this solicitation; business size standard is 34.5 million. The Contracting Officer reserves the right to award under a different NAICS if the company would qualify as a small business under the solicited NAICS.

The Minnesota Air National Guard has plans to issue a firm-fixed price order for the following:

Mall Directory Display Advertising (see attached Statement of Objectives)

****Quotation instructions****

Evaluation:

The Government plans to award a contract resulting from this solicitation to the offer conforming to the solicitation which will be most advantageous to the Government. Quotes will be evaluated based on:

Best value using price, technical acceptability, equipment capabilities, delivery time, and past performance

(based on FAPIIS, SPRS, CPARS, and references) (ref FAR 52.212-2)

In accordance with 15.304, the relative importance of all other evaluation factors, when combined, are considered equal to price.

All solicitation specifications are not absolute and the 133AW will consider innovative solutions to this requirement. Quotes may be comparatively evaluated in compliance with FAR 13.106-2 (b) (3).

*Provide sufficient information and details to allow for a full and comprehensive evaluation of your quote.*

Multiple Solutions:

Multiple solutions to the requirement should be offered as alternative quotes and will be evaluated as separate offers. Multiple solutions are encouraged. Innovative solutions are encouraged and will be evaluated in accordance with the intent of this requirement. Standing quotes may be considered as responsive if in the best interest of the government.

GOVERNMENT INTENDS TO ISSUE ONE (1) CONTRACT BUT RESERVES THE RIGHT TO CONSIDER PARTIAL OR MULTIPLE AWARDS.

SAM.gov registration is required. If not already registered in SAM, go to https://sam.gov/to register prior to submitting quote.

SAM.gov Contracting Opportunities is the official posting location for this solicitation. Interested vendors are encouraged to access this solicitation and all supporting documents on SAM.gov. We are not responsible for information posted on any other web site.

Offeror MUST provide: Tax ID and CAGE Code and UEI with proposal. All questions and quotes must be directed to the 133AW Contracting Officer via email at daniel.byler@us.af.mil. Questions asked within 2 days of solicitation close will be answered at the discretion of the Contracting Officer. Emailed quotes are preferred. Late quotes may be rejected at the Contracting Officer’s discretion.

Electronic Documents: All electronic documents must NOT be “secured,” “locked”, or otherwise inaccessible. Submitter risks rejection if documents prove inhospitable to viewing and evaluation. Utilize standard Microsoft or Adobe formats, and net file size of all documents should be less than 10MB.

Files

File Type Posted
B01 W50S7E25Q0011 Mall Advertising.docx DOCX document
A02 SOO-Mall ADVERTISING.docx DOCX document

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