A02 SOO-Mall ADVERTISING.docx
DOCX document 28 KB Posted
- Attached to
- Mall Directory Display Advertising
- Solicitation number
- W50S7E25Q0011
- Issued by
-
Department of the Army National Guard
About this file
This Statement of Objectives (SOO) details a mall advertising campaign for the Minnesota Air National Guard (MN ANG) to create brand awareness. The contract requires advertising display services in five Minnesota mall locations: Crossroads Center in Saint Cloud, Apache Mall in Rochester, Eden Prairie Center, Ridgedale Center in Minnetonka, and River Hills Mall in Mankato. The campaign targets males and females aged 18-34, with a performance period of 12 consecutive months beginning within 15 days of contract award.
The solicitation is structured as a request for quotation (RFQ) with a tiered evaluation prioritizing small businesses. The North American Industrial Classification Standard (NAICS) is 541850 for Indoor and Outdoor Display Advertising, with a business size standard of $34.5 million. Evaluation criteria include price, technical acceptability, equipment capabilities, delivery time, and past performance. The contract will be awarded on a firm-fixed price basis, with the government providing pre-approved advertising graphics that the contractor must use to produce marketing materials compliant with state and federal laws.
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Other files
| File | Type | Posted |
|---|---|---|
| B01 W50S7E25Q0011 Mall Advertising.docx | DOCX document |
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Text version
Mall Advertising STATEMENT OF OBJECTIVES (SOO) Mall Display Advertising Campaign for the Minnesota Air National Guard Scope of Work:
The contractor shall provide all personnel, equipment, tools, materials, supervision, and quality control necessary, except as specified as Government Furnished, to provide directory display Advertising for the Minnesota Air National Guard (MN ANG), as defined in this Statement of Objectives (SOO).
Background:
The purpose of this campaign is to create brand awareness of the MN ANG via advertising in shopping malls around the state of Minnesota.
Period of Performance:
12 consecutive monthly periods beginning within 15 days of contract award.
Government Furnished:
The contractor will use only pre-approved ANG advertising graphics for advertisements.
Contractor Requirements and deliverables:
1) Provide advertising in the following 5 locations:
a. Crossroads Center – Saint Cloud, MN 56301
b. Apache Mall – Rochester, MN 55902
c. Eden Prairie Center – Eden Prairie, MN 55344
d. Ridgedale Center – Minnetonka, MN 55305
e. River Hills Mall – Mankato, MN 56001
2) Once the government provides approved advertising graphics to the contractor, the contractor shall produce advertising materials.
3) The advertising materials need to market to a target audience of these demographics: male/female, ages 18-34.
4) (Deliverable 1) Provide a list of advertisements to be used in the above-listed malls.
Other Requirements:
Perform all work in compliance with state and federal laws.
File details come from the government source that posted it. Updated .