Intent To Sole Source to Arkansas Activities Association

The 189th Airlift Wing of the Department of the Army National Guard has issued a Special Notice announcing its intent to award a sole source contract to the Arkansas Activities Association (AAA) for advertising services related to Arkansas high school athletics. The contract is valued at $20,000 and will cover the 2025-2026 school year with performance extending through June 30, 2026. The agency is utilizing the authority under FAR 13.106-1(b)(1)(i) to conduct this sole source procurement, citing that only one source is reasonably available due to unique capabilities and proprietary rights. AAA serves as the exclusive governing body for interscholastic activities in Arkansas and holds proprietary access to advertising platforms and event sponsorships within its sanctioned athletic programs.

The primary objective of this Special Notice is to provide the Arkansas Air National Guard with exclusive sponsorship opportunities at official high school athletic events, including advertising rights, event marketing privileges, visual signage, and media coverage for various state championship events in sports such as football, volleyball, basketball, and softball. While this is designated as a sole source award, the agency has provided an opportunity for other interested parties to submit capability statements, proposals, or quotations by 11:00 AM CST on September 16, 2025. The contract falls under NAICS Code 813410 for Civic and Social Organizations and PSC Code G003 for Social-Recreational Services, with no specific set-aside applied. Market research conducted by the agency found no other organization capable of matching AAA's established relationships with schools and coaches or providing comparable branding access within the Arkansas high school athletics system.