AAA Limited Competition Justification Redacted.pdf

This Justification Review Document from the National Guard Bureau details a sole-source contract with the Arkansas Activities Association (AAA) for sponsorship and branding rights at high school athletic events. The contract is valued at $20,000 and covers the 2025-2026 school year, with performance running through June 30, 2026. The agreement provides the Arkansas Air National Guard (AR ANG) with exclusive sponsorship opportunities, including advertising rights, event marketing privileges, visual signage, and media coverage for various state championship events in sports such as football, volleyball, basketball, and softball.

The document emphasizes AAA's unique legal jurisdiction over high school athletics in Arkansas, which justifies the single-source procurement. Market research was conducted to evaluate alternative sources, but no other organization was found to match AAA's established relationships with schools and coaches or provide comparable branding access. The contracting activity (189 MSC) is seeking a new firm fixed-price contract with O&M Air funding. The Contracting Officer, Hope Townes, certified the anticipated cost as fair and reasonable, with the document dated August 12, 2025 and approvals scheduled for August 15, 2025.