Intent to Sole Source – ASSOCIATION OF NATIONAL ADVERTISERS, INC.

The Department of the Army's Mission and Installation Contracting Command at Fort Knox has issued an Intent to Sole Source announcement regarding a forthcoming contract award to the Association of National Advertisers, Inc. This special notice, posted on March 11, 2026, informs the public of the Army Enterprise Marketing Agency's intention to award a firm-fixed-price contract without competition to this single vendor. The sole-source procurement is authorized under 41 U.S.C. 1901 and the Revolutionary FAR Overhaul Part 12.106-1, which permits non-competitive awards when the contracting officer determines that only one source is reasonably available to satisfy the Government's requirements. The contractor, located at 155 East 44th Street in New York, New York, has been verified to have no active exclusions in the System for Award Management. This announcement serves solely to fulfill public notification requirements and does not constitute a solicitation for proposals or competitive bids.

The primary purpose of this announcement is to disseminate information regarding the Army's marketing service requirement and provide transparency regarding the intended sole-source award decision. No solicitation document will be issued, and this notice does not request proposals, abstracts, or quotations from other contractors, effectively precluding competitive participation in this procurement. The requirement is classified under NAICS code 813910 (Business Associations) and PSC code R701 (Support-Management: Advertising), with the requirement number PANMCC26P0000035819. While the notice was posted on March 11, 2026, with a due date of March 12, 2026, these dates reflect the public notification period rather than a submission deadline, as no competitive solicitation is being conducted. The sole-source justification indicates that the Association of National Advertisers, Inc. possesses unique qualifications or capabilities that render it the only reasonable source available to fulfill the Army's specific marketing and advertising support needs.