The U.S. Embassy in Guatemala City's Public Diplomacy Office is seeking to contract a marketing firm to counter adversarial narratives propagated by malign state actors and transnational criminal organizations through an influencer rapid response initiative. The contractor will be responsible for building a trusted network of local content opinion leaders and influencers, including TikTok content creators, to effectively address propaganda that threatens U.S. interests, commercial activities, and global stability in the region. Key requirements include producing four reports on counter-adversarial narratives, developing counter-narrative content, monitoring social media platforms for Chinese Communist Party propaganda, and recruiting local content producers. The contract evaluation will be based on the lowest technically acceptable offer criteria. Quotations are due by September 8, 2025, at 5:00 PM, and offerors must be registered in the System for Award Management (SAM) while submitting required documentation including SF-18 forms and Statement of Work.

This procurement does not utilize any set-aside designations, making it available to all qualified contractors. No incumbent contractors or current service providers are identified in the solicitation materials. The solicitation does not specify budget ranges or award values for this marketing research and public opinion polling contract. The contract focuses on building networks and producing content rather than delivering specific quantities of goods, with deliverables centered on four counter-narrative reports and ongoing monitoring activities. All contract performance will take place in Guatemala, reflecting the embassy's focus on addressing regional propaganda threats and building local influence networks to support U.S. diplomatic and commercial objectives in the Central American region.

Influencer Rapid Response

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