Indiana University Advertising
Closed Pre-Solicitation Posted
- Solicitation number
- W50S7V24QA005
- Agency
-
Army National Guard
Department of the Army, Department of Defense
- Responses due
- Set-aside
- No set-aside
Opportunity facts
- NAICS code
- 611310 Colleges, Universities, and Professional Schools
- PSC
- R701 Support- Management: Advertising
- Place of performance
- Bloomington, Indiana 47408, United States
- Points of contact
Notice details come from SAM.gov. Updated .
About this opportunity
The Department of the Army National Guard, through the 181st Contracting Squadron at Hulman Field ANGB, Indiana, is seeking to award a sole source contract to Learfield Communications, LLC for military recruitment advertising services during sporting events at Indiana University for the 2024-2025 season. The requirement includes a variety of advertising formats such as signage, sampling, and radio advertisements across multiple sports. The government is conducting market research and invites interested parties to submit information demonstrating their capability to meet the requirement by July 25, 2024. If no responsible offers are received, the sole source contract will be awarded to Learfield Communications, LLC.
This procurement is not set-aside, and the government has determined Learfield Communications, LLC to be the sole source capable of meeting the requirement, which is specific to the Bloomington, Indiana area. The total estimated value of the contract is not provided in the pre-solicitation notice. The solicitation number is W50S7V24QA005 and the NAICS code is 611310 (Colleges, Universities, and Professional Schools) with a PSC of R701-P (Support- Management: Advertising).
Notice text
The 181st Contracting Squadron at Hulman Field ANGB, IN hereby gives:
NOTICE OF INTENT TO AWARD A SOLE SOURCE
-to LEARFIELD COMMUNICATIONS, LLC to provide military recruitment advertising services during sporting events for the 2024-2025 season, from 07/01/2024 through 06/30/2025 at Indiana University. The requirement to perform these tasks must be located at the previously specified sports complex in order to meet the needs of the 181st Intelligence Wing goal of outreaching to their intended target audience.
The business will be providing:
- Baseball Signage - Videoboard Logo with PA Announcement x 1 (1 Season)
- Basketball/Men's Display/Sampling -Entry/Exit Couponing/Sampling
- Basketball/Men's Display/Sampling -Hoosier Hysteria - Onsite Display/Activation
- Basketball/Men's Signage - Videoboard LED Corner
- Basketball/Men's Signage - Videoboard Replays (Per Replay)
- Basketball/Women's Signage - Ribbon Board LED
- Basketball/Women's Signage - Videoboard Feature
- Basketball/Women's Signage - Videoboard Replays (Per Replay)
- Football/Display/Sampling - Entry/Exit Couponing/Sampling
- Football/Radio - Pre-Game Spot (Local Indianapolis) (30 Seconds)
- Football/Signage - Videoboard Feature - Time-Out
- Football/Signage - Videoboard Replays (Per Replay)
Please note that this is not request for competitive proposals. However, all interested parties who believe they can meet the requirements are invited to submit in writing complete information describing their ability to provide the product/services listed above.
Those capable of meeting the requirement IAW the SOR are requested to provide the following
information in their response:
- Current capability that demonstrates your company's ability to meet the above
requirement.
- Company name, point of contact, e-mail address, telephone and fax numbers, type of
business and size, Cage Code and UEI number.
Information is to be submitted to Keith Parker at keith.parker.4@us.af.mil. Deadline for submittals is July 25, 2024 by 1:00 PM Eastern Daylight Time. A determination by the government not to compete this requirement based on responses to this notice is solely within the discretion of the government. Information received will be considered solely for the purpose of determining whether to conduct a competitive procurement. If no responsible, responsive offers are received by the above date, a sole source contract will be issued to LEARFIELD COMMUNICATIONS, LLC under the authority of FAR 6.302-1.
Attachment:
Determinations and Findings – Sole Source – LEARFIELD COMMUNICATIONS, LLC
Files
| File | Type | Posted |
|---|---|---|
| 2. D&F Single Source - IU Athletics Ads - Signed.pdf |
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