2. D&F Single Source - IU Athletics Ads - Signed.pdf
PDF 311 KB Posted
- Attached to
- Indiana University Advertising
- Solicitation number
- W50S7V24QA005
- Issued by
-
Department of the Army National Guard
About this file
This document is a Determinations and Findings (D&F) for a sole source contract award to Learfield Communications, LLC to provide military recruitment advertising services during sporting events for the 2024-2025 season at Indiana University.
The key details are:
- The requirement is for advertising and recruitment services at Indiana University athletic events, including signage, sampling, and radio advertisements across multiple sports.
- The requirement is specific to the Bloomington, Indiana area and Learfield Communications is considered the sole source capable of meeting the need.
- Market research was conducted by the 181st Recruiting outreach and previous recruiting efforts determined Indiana University as a unique and valuable opportunity to reach the target audience.
- The total estimated value of the contract is not provided.
- The solicitation number is W50S7V24QA005 and the contract will be awarded by the Department of the Army National Guard.
- Interested parties are invited to submit information demonstrating their capability to meet the requirement by July 25, 2024. If no responsible offers are received, a sole source contract will be awarded to Learfield Communications, LLC.
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Text version
Date Conducted:
Determination & Findings Soliciting From a Single Source
PR / Form 9 #: FSC / PSC Code: NAICS Code:
Total Estimated Value:
Requirement Description:
Completed By:
Supply ConstructionService
FAR 13.106-1(b)(1)(i) -- "Contracting officers may solicit from one source if the contracting officer determines that the circumstances of the contract action deem only one source reasonably available (e.g., urgency, exclusive licensing agreements, brand-name or industrial mobilization)."
I determine that the circumstances of the contract action deem only one source reasonably available.
Determination
Findings
The findings outlined below are supported by market research documented in the Market Research Analysis Report.
Provide justifications for soliciting from a single source:
I concur with the information written above, Indiana Air National Guard 122d Mission Support Contracting
1460401115N Sticky Note Cancelled set by 1460401115N
| PR Form 9: F9H3SV4166AW02 | |
| FSC PSC Code: R701 | |
| NAICS Code: 611310 | |
| Total Estimated Value: | |
| Date Conducted: July 5, 2024 | |
| Conducted By: TSgt Keith Parker | |
| Check Box 1: Off | |
| Check Box 2: Yes | |
| Check Box 3: Off | |
| Market Research Conducted by: A 181st Recruiting outreach to individuals in the Southern Indiana area requirement has been identified. Indiana University presents a unique and valuable opportunity to reach individuals in this area. | |
| Group6: Choice1 | |
| 2024-07-10T13:26:55-0400 | |
| PARKER.KEITH.EDWARD.1255494763 |
Contract Specialist: KEITH PARKER, TSGT, IN ANG Contract Specialist
| 2024-07-11T08:24:29-0400 | |
| JOHNSON.JACOB.PHILIP.1460401115 |
Base Contracting Officer: JACOB JOHNSON, 2D LT, IN ANG Base Contracting Officer Findings: Description of Services: IHQ-INANG and 181st IW has identified a need for recruiting services for the Bloomington area to increase manning potential within a specific area. In looking at areas of greatest success, sports complexes and teams were deemed a focal point for recruiting efforts.
A limited and equally unique set of vendors are available in the provided area and field. The Indiana University Athletics complex represents a unique, weather-independent, and assumed target market demographic to obtain the best success rate as possible. Research was conducted by our Recruiting flight in conjunction with previous recruiting efforts from past contracts and micro-purchase threshold purchases. Indiana University Athletics is a collegiate sports organization with a strong following that attracts attends not just in the Southern Indiana area, the entire state of Indiana, but also nationwide.
Indiana University Athletics will be able to provide a very intimate experience with/for it's audiences to put the INANG at the forefront of the minds of individuals at their events.
Although there exist 3rd party advertising companies that can meet this requirement for additional costs, we believe it most advantageous to the tax payer to pursue a sole source award directly with Indiana University that would limit the additional fees and cost associated with these companies. Additionally, this requirement is locality specific and very a few number of contractors can offer the exact product that working directly with Indiana University can provide that meet the needs of the recruiting team's efforts.
File details come from the government source that posted it. Updated .