FEMA OEA Ready Campaign Requirement
Closed Solicitation Posted
- Solicitation number
- 70FA4025OEAReadyCampaignSynopsis250207
- Agency
-
Federal Emergency Management Agency
Department of Homeland Security
- Responses due
- Set-aside
- No set-aside
Opportunity facts
- NAICS code
- 541810 Advertising Agencies
- Place of performance
- Washington, District of Columbia 20472, United States
Notice details come from SAM.gov. Updated .
About this opportunity
The Federal Emergency Management Agency (FEMA) is seeking to award a sole source contract to The Ad Council Inc. for the OEA Ready Campaign Requirement, focusing on developing and implementing multimedia content and outreach strategies to spread emergency preparedness messages. The campaign aims to reach 210 national media markets through various communication channels, with FEMA specifying target audiences annually for the outreach activities. The contract will consist of one base year with two option years, utilizing the NAICS code 541810 for advertising agencies. Interested parties have 5 calendar days from the publication date (February 7, 2025) to submit documentation demonstrating their capabilities, including pricing and potential donated media amounts. The government will proceed with the sole source award to The Ad Council Inc. if no qualifying responses are received, with the contract number identified as JV39FYRGTSF3.
The solicitation does not include any specific set-aside designations, and the place of performance is located in Washington, DC 20472. The Ad Council's unique ability to provide millions in donated media serves as the primary justification for the sole source procurement. While specific award values are not explicitly stated, the NAICS size standard is set at $25.5 million, which provides context for the potential scale of the contract. The campaign will leverage The Ad Council's extensive media network to disseminate emergency preparedness information across multiple national media markets. The due date for potential competing offers is February 12, 2025, offering a narrow window for other organizations to demonstrate comparable capabilities in emergency preparedness communication and media outreach.
Notice text
This posting is to satisfy the synopsizing requirement at FAR 5.201(b)(1). Please see attached document.
Files
| File | Type | Posted |
|---|---|---|
| 1.9.1 OEA Ready Campaign Sole Source Synopsis - Ad Council (250207-1231).pdf |
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