1.9.1 OEA Ready Campaign Sole Source Synopsis - Ad Council (250207-1231).pdf
PDF 166 KB Posted
- Attached to
- FEMA OEA Ready Campaign Requirement
- Solicitation number
- 70FA4025OEAReadyCampaignSynopsis250207
- Issued by
-
Federal Emergency Management Agency
About this file
This is a Sole Source Synopsis from FEMA announcing their intent to award a sole source contract to The Ad Council Inc. for Ready Campaign support services. The requirement involves developing and utilizing multimedia content and outreach channels to spread preparedness messages across 210 national media markets in support of FEMA's Ready Campaign.
The contract includes one base year plus two option years, with FEMA specifying target audiences annually for outreach activities. The NAICS code is 541810 with a size standard of $25.5 million. The Ad Council's unique ability to provide millions in donated media is cited as justification for sole source. Interested parties have 5 calendar days from publication to submit documentation demonstrating their capabilities, including pricing and amounts of donated media they can provide. Without any qualifying responses, the government will proceed with the sole source award to The Ad Council Inc. The contract number is JV39FYRGTSF3.
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Text version
SOLE SOURCE SYNOPSIS
Advertising Council Inc
Ready Campaign Support Services
The Federal Emergency Management Agency (FEMA), Washington, DC 20472 intends to award a contract on a sole source basis to The Ad Council Inc. for the purchase of
Ready Campaign support services that is to develop and utilize a broad range of multimedia content and outreach channels to spread preparedness messages to the public across the nation in support of FEMA’s Ready Campaign throughout the year(s). The Ad
Council shall target all 210 national media markets. Each year – for the next three years if option years are exercised – FEMA will specify a target audience for outreach. The Ad
Council shall develop outreach products and utilize outreach mechanisms that reach the
FEMA specified audience.
Support shall be for a period of one base year and two option years.
The Ad Councils method of providing millions in donated media is unique to their firm.
The North American Industry Classification System (NAICS) code for this acquisition is
541810 with the size standard being $25.5 million.
All interested parties are encouraged to provide information on their capabilities to meet this requirement. In order to be considered a potential source, interested parties must submit clear and convincing documentation demonstrating their capabilities to satisfy the requirement specified above and advantages of the Government to consider another source. The documentation shall include prices that will be charged to the government plus the amounts of donated media that firm will be able to provide the government and descriptive literature containing sufficient technical documentation to establish a bona-fide capability to meet this requirement. Only written responses will be considered. All written responses from responsible sources will be fully considered. As a result of analyzing responses to this synopsis, the contracting officer may determine that a solicitation will be issued. If a solicitation is issued, no additional synopsis will be published. Any such solicitation will be issued to the intended vendor and all firms that respond to this synopsis. If no affirmative written response, indicating that a comparable source is available, is received within 5 calendar days of publication of this notice, the government shall proceed with a sole source award to The Ad Council, Inc
[JV39FYRGTSF3].
SHAWN M. SMITH
Contracting Officer
| 2025-02-07T12:31:31-0500 | |
| SHAWN M SMITH |
File details come from the government source that posted it. Updated .