Email Marketing Delivery Service and Software Maintenance
Closed Pre-Solicitation Posted
- Solicitation number
- VA-25-00019994
- Agency
-
VA Technology Acquisition Center
Headquarters, Department of Veterans Affairs
- Responses due
- Set-aside
- No set-aside
Opportunity facts
- NAICS code
- 541519 Other Computer Related Services
- Place of performance
- United States
Notice details come from SAM.gov. Updated .
About this opportunity
The Department of Veterans Affairs (VA) Technology Acquisition Center is seeking an enterprise-level, cloud-based digital communications Software-as-a-Service (SaaS) platform to manage its extensive email marketing and communication needs. The platform must be FedRAMP Moderate authorized and provide secure, authenticated communication capabilities for VA's 54 active accounts, which currently send over 2.5 billion emails annually to more than 28 million subscribers. Key requirements include multi-channel messaging support (email and SMS), detailed analytics, integration with VA internal data systems, and the ability to create customized communication campaigns with subscriber management tools. The solicitation aims to procure a commercial off-the-shelf solution that can support strategic information campaigns for veterans, beneficiaries, and VA employees. The current pre-solicitation notice indicates responses to the Request for Information (RFI) are due by 2:00 PM EST on May 15, 2025, with potential vendors submitting information to Dennis.Simms@va.gov and Michael.Weckesser@va.gov.
The contract will have a 12-month base period with four 12-month option periods, potentially spanning up to 60 months total. There is currently no specific set-aside designation for this opportunity, though the RFI indicates potential interest in considering Service-Disabled Veteran-Owned Small Businesses. The platform is expected to handle communications across multiple VA administrations, with the capability to interface with approximately 700,000 VA employee mailboxes and support both one-to-many and one-to-one messaging use cases. Optional tasks may include additional SMS functionality, individual messaging capabilities, and enhanced reporting API services. While specific award values are not explicitly stated, the comprehensive nature of the platform and the VA's extensive communication infrastructure suggest a significant potential contract value. The anticipated contract start date is July 29, 2025, with the primary objectives of improving communication efficiency, reducing message volume, and providing VA teams with more targeted and strategic communication tools.
Notice text
The Department of Veterans Affairs (VA) currently operates at scale, with 54 active accounts managing over 3,000 topics and sending more than 2.5 billion emails in Fiscal Year 2024 to a unique subscriber base exceeding 28 million individuals.
VA Office of Public Affairs, requires an enterprise-level cloud-based digital communications commercial off the shelf platform. The selected Software-as-a-Service (SaaS) platform shall include licensing, cloud hosting, software maintenance, and professional support services. The platform shall be hosted in a FedRAMP Moderate environment at a minimum and provide secure, authenticated communication capabilities with the public—particularly Veterans—without backend system integration.
The system shall support customized communication campaigns, subscriber management, multi-channel messaging (email, SMS), and detailed analytics. The platform must also integrate with VA internal data systems, including contact relationship management (CRM) platforms, to support unified data access, enhance campaign targeting, and enable seamless workflow across VA business lines. Users shall be able to create profiles and subscribe to topics across VA websites using customizable sign-up tools. The platform shall integrate with third-party services for authentication and data analytics. The period of performance for this effort shall be a 12-month base period plus four 12-month option periods and optional tasks.
Files
| File | Type | Posted |
|---|---|---|
| RFI QA.pdf | ||
| PD- DRAFT 9MAY2025.docx | DOCX document | |
| RFI Posting SAM - Email Marketing.docx | DOCX document |
Similar open opportunities
| Opportunity | Agency | Set-aside | Responses due |
|---|---|---|---|
| DA01--CORP: VCS Standalone IT Support Contract - RFI (VA-27-00012857) | VA Technology Acquisition Center | No set-aside |
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