AR Notice of Intent to Sole Source - Marketing
Closed Special Notice Posted
- Agency
-
Arkansas National Guard
Army National Guard, Department of Defense
- Responses due
- Set-aside
- Total Small Business
Opportunity facts
- NAICS code
- 541890 Other Services Related to Advertising
- PSC
- R701 Support- Management: Advertising
- Place of performance
- North Little Rock, Arkansas 72199, United States
- Points of contact
Notice details come from SAM.gov. Updated .
About this opportunity
The United States Property and Fiscal Office for Arkansas (USPFO-AR), Purchasing and Contracting Division, has issued a Special Notice of Intent to Sole Source a marketing contract to BLUF Agency, LLC. The notice pertains to a contract for the Arkansas Army National Guard's (ARARNG) Recruiting and Retention Battalion (RRB) mission to promote recruitment and improve public understanding of the National Guard. The contract will be awarded under the authority of 41 U.S.C. 1901 and FAR 6.302-5(b)(7), specifically utilizing the Women-Owned Small Business (WOSB) Program. The primary focus is to develop a comprehensive marketing program targeting non-prior service individuals aged 17-34. The notice emphasizes the need to distinguish the National Guard from Active Duty military and generate increased recruitment interest.
Interested contractors must submit a capability statement by June 13, 2025, at 3:00 PM EDT to leonard.d.roberson.civ@army.mil. The contract objective is to provide a marketing solution that generates qualified recruitment leads, offers a customized lead capture and nurturing approach, and supports RRB leadership, recruiters, and marketing staff. Eligibility is limited, with the government specifically seeking to sole-source the contract to BLUF Agency, which demonstrated unique expertise in military marketing during a previous Sources Sought Notice. The contract is valued at $160,000, with a performance period from March 1, 2025, through September 30, 2025, and includes a $25,000 media budget. Contractors responding to the notice must provide clear and convincing evidence that competition would be advantageous to the government, though the final determination remains solely at the government's discretion. The government will use any submitted information for planning and market research purposes only and will not compensate respondents for information preparation.
Notice text
The United States Property and Fiscal Office for Arkansas (USPFO-AR), Purchasing and Contracting Division, intends to award a sole-source contract under the authority 41 U.S.C. 1901 and FAR 6.302-5(b)(7) – Sole source awards under the WOSB Program to BLUF Agency, LLC., 1175 Peachtree ST NE STE 1000, Atlanta, GA 30361.
ARARNG’s RRB mission is to promote the FLARNG to gain interest and attention of prospective recruits. The ARARNG RRB has a dual mission that is not understood well, and the general public has a hard time distinguishing National Guard from Active Duty. The primary target market is non-prior service (NPS) individuals 17-34 years of age. The ARARNG requires the services of a contractor with experience providing marketing solutions for the Army National Guard to develop and execute a comprehensive marketing program that includes, branding, engagements, leads, and recruiter support to help ARARNG achieve recruitment and retention goals.
The objective of this requirement is to provide a comprehensive marketing package to the Arkansas Army National Guard (ARARNG) for recruitment and retention goals. The contractor shall provide services to generate qualified recruitment leads, offer a customized lead capture and nurturing solution, and support the Recruiting and Retention Battalion (RRB) leadership, recruiters, and marketing staff.
This Notice of Intent to award a Sole Source Contract is not a request for competitive proposals. Any responses or inquiries to this notice must demonstrate clear and convincing evidence that competition will be advantageous to the Government. All information received from this notice shall be used for planning and market research purposes only. The determination to refrain from competing proposed contracts based on responses to this notice is solely within the discretion of the Government. The Government will not pay for the preparation of any information submitted or use of such information.
Acknowledgement of receipt of responses will not be made, nor will respondents be notified of the evaluation of the information received. Interested parties may express interest and provide a capability statement no later than 13 June 2025, 3:00 PM EDT to leonard.d.roberson.civ@army.mil
Files
| File | Type | Posted |
|---|---|---|
| JUSTIFICATION REVIEW DOCUMENT.pdf | ||
| ARARNG BLUF PWS.pdf |
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