AFN Radio Imaging Services

The Department of War Information Activity (DWIA), under the Defense Media Activity, is conducting market research through this Sources Sought notice to identify qualified contractors capable of providing full-service radio imaging production services for the American Forces Network (AFN) "The Eagle" radio service. The procurement will focus on creating a comprehensive sonic brand identity consistent with U.S. top-market Hot AC/Top40 radio stations, serving 26 overseas affiliate stations and two region-specific network feeds (Europe and Asia-Pacific). Key requirements include delivering custom-produced and voiced imaging elements such as sweepers, station IDs, promos, music beds, sound effects, and topical/seasonal elements, along with maintaining an online library of radio imaging assets accessible to authorized AFN producers. Interested vendors must submit a capability statement not exceeding 10 pages by May 12, 2026 at 1:00 PM EST to the specified contracting contacts, addressing company information, relevant experience with major-market radio stations, technical capabilities including talent access and production facilities, and at least three client references from the past three years. The notice indicates this is a competitive procurement opportunity, though no specific evaluation criteria or scoring methodology has been detailed in this Sources Sought phase.

This procurement is designated as a Total Small Business set-aside, restricting competition to small business entities. No incumbent contractor or current service provider is identified in the notice, suggesting this may be a new requirement or represent a change in service delivery. The notice does not disclose the estimated contract value or budget range for this requirement. The contractor will be responsible for supporting a global radio service with regular imaging updates on a quarterly, biannual, or annual basis, indicating an ongoing service requirement beyond initial production. The applicable NAICS code is 512290 (Other Sound Recording Industries) and the PSC code is R426 (Support-Professional: Communications). This Sources Sought notice is for planning and market research purposes only and does not guarantee any future contract award; any formal solicitation will be posted to SAM.gov in accordance with FAR Part 5 regulations.