AETC Marketing & Advertising Industry Day Notice
Closed Special Notice Posted
- Agency
- Air Force Department of Defense
- Responses due
- Set-aside
- No set-aside
Opportunity facts
- NAICS code
- 541810 Advertising Agencies
- Place of performance
- San Antonio, Texas 78204, United States
- Points of contact
-
- Trevor Talamantez trevor.talamantez@us.af.mil
- Joshua Maxwell joshua.maxwell.1@us.af.mil
Notice details come from SAM.gov. Updated .
About this opportunity
The Department of the Air Force's Air Education and Training Command (AETC) has issued a Special Notice for a Marketing and Advertising Industry Day scheduled for May 1, 2025, in San Antonio, Texas. The event will be hosted at the University of Texas at San Antonio National Security Collaboration Center and is designed to engage marketing and advertising industry professionals. This is not a formal solicitation or request for proposal, but rather an informational and feedback-gathering opportunity for the AETC's marketing and recruiting efforts. The industry day falls under the North American Industry Classification System (NAICS) Code 541810 for Advertising Services, with a small business size standard of $25.5 million. An introductory video for the event has been made available to provide additional context and background.
Contractors interested in participating must register by April 25, 2025, at 4:00 pm CST, with a strict limit of two attendees per company. Registration requires submission of detailed company information, including company name, address, point of contact, CAGE code, business size, and socioeconomic status. All questions must be submitted in writing via email by April 25, 2025, at 1:00 pm CST, with answers to be published on Sam.gov after the event. The government intends to publish a list of attendees to encourage subcontracting opportunities, and no proprietary information will be discussed during the industry day. Eligible participants include prime contractors, subcontractors, and other industry professionals specializing in advertising services. The primary objective is to solicit feedback, gather insights, and explore potential collaborative approaches to modernize AETC's marketing and recruiting strategies, with a particular focus on engaging younger generations through innovative digital and technological solutions.
Notice text
I. GENERAL INFORMATION
Headquarters Air Education and Training Command (HQ AETC) will host an Industry Day on01 May 2025 from 9:00 am to 4:00 pm (CST) to provide interested parties with additional information and solicit feedback on the HQ AETC marketing and recruiting efforts. This is NOT a Request for Proposal (RFP) and should not be construed as a formal solicitation or an obligation on the part of the Government to acquire any products or services. No ultimate acquisition strategy has been determined, and the information requested by this special notice will be used for informational and planning purposes only. Any information provided to the Government is strictly voluntary and will be provided at no cost to the Government.
AETC’s Marketing Industry Day will be held at the University of Texas at San Antonio National Security Collaboration Center, 506 Dolorosa St. San Antonio, TX 78204.
Industry Day Introduction Video: https://youtu.be/w3VJIVsYBqY?si=hk6oy6Z-992pig85
For the purposes of this special notice, the North American Industry Classification System (NAICS) Code is 541810, Advertising Services, and the small business size standard is $25.5M.
II. VENDOR RESPONSE
Registration is required for attendance. Companies interested in attending the Industry Day MUST respond to this Special Notice, no other notice will be posted.
To register please use the attached link below named AETC's Marketing Industry Day. Please register by 25 April 2025 at 4:00 pm (CST). Limit the number of attendees to two (2) per company. At no point during Industry Day will proprietary information be discussed.
QUESTIONS: Please submit all questions in writing, via email to afac.m-a.workflow@us.af.mil, to avoid any misunderstanding or confusion.
ALL QUESTIONS MUST BE SUBMITTED NO LATER THAN 25 April 2025 AT 1:00 PM (CST).
All questions submitted BEFORE and DURING Industry Day will be answered in writing and posted on Sam.gov AFTER Industry Day. Please provide the following information when submitting your questions:
Note: The Government intends to publish a list of attendees to encourage subcontracting opportunities.
1. Company Information
a. Company Name
b. Address
c. Point of Contact
d. Telephone Number
e. E-mail address
f. Names and titles of individuals attending
2. Commercial and Government Entity (CAGE) Code:
3. Identify Business Size (i.e. Small Business, Other than Small) and Socioeconomic status (e.g. WOSB, SDVOSB, 8(a), etc.):
4. Identify roles of personnel attending (limited to 2):
a. Prime Contractor
b. Subcontractor
c. Other (please describe)
Attachment Links:
AETC's Marketing Industry Day - https://utsa.az1.qualtrics.com/jfe/form/SV_eM9lHBoQiEGIqGy
Industry Day Introduction Video - https://youtu.be/w3VJIVsYBqY?si=hk6oy6Z-992pig85
Attachments
| File | Type | Posted |
|---|---|---|
| Industry Day Meeting Notes.pdf | ||
| Industry Day Transcripts.pdf | ||
| Industry Day Flyer .jpeg | JPEG file |
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