Released_W91QEX-16-Q-0045.pdf

SEE ADDENDUM

(No Collect Calls)

W91QEX-16-Q-0045 22-Jul-2016

b. TELEPHONE NUMBER

305-437-2662

8. OFFER DUE DATE/LOCAL TIME

10:00 AM 17 Aug 2016

5. SOLICITATION NUMBER 6. SOLICITATION ISSUE DATE

AUTHORIZED FOR LOCAL REPRODUCTION

PREVIOUS EDITION IS NOT USABLE

STANDARD FORM 1449 (REV. 2/2012)

Prescribed by GSA – FAR (48 CFR) 53.212

(TYPE OR PRINT)

(SIGNATURE OF CONTRACTING OFFICER)

ADDENDA ARE

26. TOTAL AWARD AMOUNT (For Gov t. Use Only )

23.

CODE 10. THIS ACQUISITION IS

SUCH ADDRESS IN OFFER

17b. CHECK IF REMITTANCE IS DIFFERENT AND PUT

BELOW IS CHECKED

TELEPHONE NO.

W91QEX9. ISSUED BY

18b. SUBMIT INVOICES TO ADDRESS SHOWN IN BLOCK 18a. UNLESS BLOCK

7. FOR SOLICITATION

INFORMATION CALL:

a. NAME

LIAN PINO

2. CONTRACT NO. 3. AWARD/EFFECTIVE DATE 4. ORDER NUMBER

(TYPE OR PRINT)

30b. NAME AND TITLE OF SIGNER 30c. DATE SIGNED 31b. NAME OF CONTRACTING OFFICER

30a. SIGNATURE OF OFFEROR/CONTRACTOR 31a.UNITED STATES OF AMERICA

0 27a. SOLICITATION INCORPORATES BY REFERENCE FAR 52.212-1. 52.212-4. FAR 52.212-3. 52.212-5 ARE ATTACHED.

25. ACCOUNTING AND APPROPRIATION DATA

1. REQUISITION NUMBER

20.

ADDITIONAL SHEETS SUBJECT TO THE TERMS AND CONDITIONS SPECIFIED.

OFFEROR TO COMPLETE BLOCKS 12, 17, 23, 24, AND 30

SOLICITATION/CONTRACT/ORDER FOR COMMERCIAL ITEMS

0010875296

ARE NOT ATTACHED

27b. CONTRACT/PURCHASE ORDER INCORPORATES BY REFERENCE FAR 52.212-4. FAR 52.212-5 IS ATTACHED. ADDENDA ARE ARE NOT ATTACHED

(BLOCK 5), INCLUDING ANY ADDITIONS OR CHANGES WHICH ARE

SET FORTH HEREIN, IS ACCEPTED AS TO ITEMS:

. YOUR OFFER ON SOLICITATION

28. CONTRACTOR IS REQUIRED TO SIGN THIS DOCUMENT AND RETURN

% FOR:SET ASIDE:UNRESTRICTED OR X

SMALL BUSINESSX

17a.CONTRACTOR/ CODE FACILITY

OFFEROR CODE

410TH CSB-MIAMI DIVISION

9301 NW 33RD ST

DORAL FL 33172-1202

18a. PAYMENT WILL BE MADE BY CODE

RATED ORDER UNDER

DPAS (15 CFR 700)

13a. THIS CONTRACT IS A

13b. RATING

CODE15. DELIVER TO CODE W811P5 16. ADMINISTERED BY

12. DISCOUNT TERMS11. DELIVERY FOR FOB DESTINA-

TION UNLESS BLOCK IS

MARKED

SEE SCHEDULE

14. METHOD OF SOLICITATION

RFQ IFB RFPX

US SOUTHCOM PUBLIC AFFAIRS OFFICE

ROBERT APPIN

9301 NW 33RD STREET

DORAL FL 33172

TEL: 305-437-1213 FAX:

305-437-2752FAX:

TEL: 305-437-2661 SERVICE-DISABLED

VETERAN-OWNED

SMALL BUSINESS

8(A)

HUBZONE SMALL

BUSINESS

SIZE STANDARD:

$27,500,000

NAICS:

519190

X

OFFER DATED

29. AWARD OF CONTRACT: REF.

DELIVER ALL ITEMS SET FORTH OR OTHERWISE IDENTIFIED ABOVE AND ON ANY

COPIES TO ISSUING OFFICE. CONTRACTOR AGREES TO FURNISH AND

EMAIL:

TEL:

31c. DATE SIGNED

SEE SCHEDULE

SCHEDULE OF SUPPLIES/ SERVICESITEM NO. QUANTITY UNIT UNIT PRICE AMOUNT

24.22.21.19.

WOMEN-OWNED SMALL BUSINESS (WOSB)

ELIGIBLE UNDER THE WOMEN-OWNED

SMALL BUSINESS PROGRAM

EDWOSB

32g. E-MAIL OF AUTHORIZED GOVERNMENT REPRESENTATIVE

SOLICITATION/CONTRACT/ORDER FOR COMMERCIAL ITEMS

(CONTINUED)

PAGE 2 OF55

ACCEPTED, AND CONFORMS TO THE CONTRACT, EXCEPT AS NOTED: ______________________________________________________

32a. QUANTITY IN COLUMN 21 HAS BEEN

RECEIVED INSPECTED

32b. SIGNATURE OF AUTHORIZED GOVERNMENT

REPRESENTATIVE

32c. DATE 32d. PRINTED NAME AND TITLE OF AUTHORIZED GOVERNMENT

REPRESENTATIVE

32e. MAILING ADDRESS OF AUTHORIZED GOVERNMENT REPRESENTATIVE 32f . TELEPHONE NUMBER OF AUTHORIZED GOVERNMENT REPRESENTATIVE

37. CHECK NUMBER

FINALPARTIALCOMPLETE

36. PAYMENT35. AMOUNT VERIFIED

CORRECT FOR

34. VOUCHER NUMBER

FINAL

33. SHIP NUMBER

PARTIAL

38. S/R ACCOUNT NUMBER 39. S/R VOUCHER NUMBER 40. PAID BY

41a. I CERTIFY THIS ACCOUNT IS CORRECT AND PROPER FOR PAYMENT

41b. SIGNATURE AND TITLE OF CERTIFYING OFFICER 41c. DATE

42a. RECEIVED BY (Print)

42b. RECEIVED AT (Location)

42c. DATE REC'D (YY/MM/DD) 42d. TOTAL CONTAINERS

STANDARD FORM 1449 (REV. 2/2012) BACK

Prescribed by GSA – FAR (48 CFR) 53.212

AUTHORIZED FOR LOCAL REPRODUCTION

PREVIOUS EDITION IS NOT USABLE

SEE SCHEDULE

20.

SCHEDULE OF SUPPLIES/ SERVICES

21.

QUANTITY UNIT

22. 23.

UNIT PRICE

24.

AMOUNT

19.

ITEM NO.

W91QEX-16-Q-0045

Section SF 1449 - CONTINUATION SHEET

ITEM NO SUPPLIES/SERVICES QUANTITY UNIT UNIT PRICE AMOUNT

0001 15 Each Media Monitoring Services

FFP

The Contractor shall provide web-based media monitoring services in accordance with the performance work statement (Part 5-Specific Tasks).

FOB: Destination

PURCHASE REQUEST NUMBER: 0010875296

NET AMT

0002 1 Job Contractor Manpower Reporting

FFP

Contractor shall conduct Contractor Manpower Reporting (CMR) in accordance with paragraph 5.19 of the PWS.

1001 15 Each OPTION Media Monitoring Services

FFP

The Contractor shall provide web-based media monitoring services in accordance with the performance work statement (Part 5-Specific Tasks).

1002 1 Job OPTION Contractor Manpower Reporting

FFP

Contractor shall conduct Contractor Manpower Reporting (CMR) in accordance with paragraph 5.19 of the PWS.

2001 15 Each OPTION Media Monitoring Services

FFP

The Contractor shall provide web-based media monitoring services in accordance with the performance work statement (Part 5-Specific Tasks).

2002 1 Job OPTION Contractor Manpower Reporting

FFP

Contractor shall conduct Contractor Manpower Reporting (CMR) in accordance with paragraph 5.19 of the PWS.

3001 15 Each OPTION Media Monitoring Services

FFP

The Contractor shall provide web-based media monitoring services in accordance with the performance work statement (Part 5-Specific Tasks).

3002 1 Job OPTION Contractor Manpower Reporting

FFP

Contractor shall conduct Contractor Manpower Reporting (CMR) in accordance with paragraph 5.19 of the PWS.

4001 15 Each OPTION Media Monitoring Services

FFP

The Contractor shall provide web-based media monitoring services in accordance with the performance work statement (Part 5-Specific Tasks).

4002 1 Job OPTION Contractor Manpower Reporting

FFP

Contractor shall conduct Contractor Manpower Reporting (CMR) in accordance with paragraph 5.19 of the PWS.

PWS

Part 1

General Information

1. GENERAL: This is a non-personal services contract under which the personnel rendering the services are not subject, either by the contract’s terms or by the manner of its administration, to the supervision and control usually prevailing in relationships between the Government and its employees. The Contractor shall ensure that all contractor employees and subcontractor employees are medically, dentally, and psychologically fit for performance of their duties.

1.1 Description of Services/Introduction: The contractor shall provide all personnel, equipment, supplies, facilities, transportation, tools, materials, supervision, and other items and non-personal services necessary to perform media monitoring services as defined in this PWS except for those items specified as government furnished property (GFP) and government furnished services (GFS). The contractor shall perform to the standards in this contract.

1.2 Background: Public Affairs is required to provide media content analysis. Media content analysis is an assessment of news coverage, the media's agendas and an analysis and prioritization of the potential strategic and operational issues confronting the command. Media content analysis assesses what is being said, by whom, and how it is being presented. In addition, Public Affairs is also responsible for content analysis. Content analysis reveals the meaning, tone, and accuracy of messages, how the information was presented, and the cumulative effect of the information. A media content analysis provides an evaluation of the quantity of coverage, both in and out of theater, and the nature of that coverage. This assists the commander to understand the strategic context, the measure of success and the definition of an end-state for the operation as viewed from outside the command and the Army itself.

1.3 Objectives:

• Assists Combatant Commander understand the strategic context of media activities

• Provide media analysis

• Provide content analysis

1.4 Scope: Contractor shall provide non-personal services which include web-based media monitoring services. This PWS defines specific tasks for a media monitoring service that is a web-based interface. Service shall include 15 online accounts with unlimited use. The customer service personnel will be an expert in the field with extensive, practical knowledge and experience with the company’s web-based interface used to monitor the media.

1.5 Period of Performance: The period of performance shall be for one (1) Base Year of 9 months and four (4), 12-month option years.

Base: 12 September 2016 – 11 June 2017 Option 1: 12 June 2017 – 11 June 2018 Option 2: 12 June 2018 – 11 June 2019 Option 3: 12 June 2019 – 11 June 2020 Option 4: 12 June 2020 – 11 June 2021

1.6 General Information:

1.6.1 Quality Control Plan (QCP): Not Applicable

1.6.2 Quality Assurance (QA): The government shall evaluate the contractor’s performance under this contract in accordance with (IAW) the Quality Assurance Surveillance Plan. This plan is primarily focused on what the Government must do to ensure that the contractor has performed IAW the performance standards and contract quality requirements are met. Contract quality requirements” means the technical requirements in the contract relating to the quality of the product or service and those contract clauses prescribing inspection, and other quality controls incumbent on the contractor, to ensure the product or service conforms to the contractual requirements. It defines how the performance standards will be applied, the frequency of surveillance, the performance threshold, and deductions, if applicable.

1.6.3 Recognized Holidays:

New Year’s Day Labor Day Martin Luther King Jr.’s Birthday Columbus Day President’s Day Veteran’s Day Memorial Day Thanksgiving Day Independence Day Christmas Day

1.6.4 Hours of Operation: The media monitoring web-based interface is available year-round and 24/7. However, the contractor is responsible for conducting business between the hours of 8:00 a.m. and 5:00 p.m., Monday through Friday, except Federal holidays or when the Government facility is closed due to local or national emergencies, administrative closings, or similar Government directed facility closings. For other than firm fixed price contracts, the contractor will not be reimbursed when the government facility is closed for the above reasons. The Contractor must, at all times, maintain an adequate workforce for the uninterrupted performance of all tasks defined within this PWS when the Government facility is not closed for the above reasons.

1.6.5 Place of Performance: Not Applicable. The work to be performed under this contract will be performed remotely.

1.6.6 Type of Contract: The Government antipates the award of a firm fix price type contract.

1.6.7 Access and General Protection Policy and Procedures: Not Applicable

1.6.8 Post Award Conference/Periodic Progress Meetings: The Contractor agrees to attend any post award conference convened by the contracting activity or contract administration office in accordance with Federal Acquisition Regulation Subpart 42.5. The contracting officer, Contracting Officers Representative (COR), and other Government personnel, as appropriate, may meet periodically with the contractor to review the contractor's performance. At these meetings the contracting officer will apprise the contractor of how the government views the contractor's performance and the contractor will apprise the Government of problems, if any, being experienced.

Appropriate action shall be taken to resolve outstanding issues. These meetings shall be at no additional cost to the government.

1.6.9 Contracting Officer Representative (COR): The (COR) will be identified by separate letter. The COR monitors all technical aspects of the contract and assists in contract administration The COR is authorized to perform the following functions: assure that the Contractor performs the technical requirements of the contract: perform inspections necessary in connection with contract performance: maintain written and oral communications with the Contractor concerning technical aspects of the contract: issue written interpretations of technical requirements, including Government drawings, designs, specifications: monitor Contractor's performance and notifies both the Contracting Officer and Contractor of any deficiencies; coordinate availability of government furnished property, and provide site entry of Contractor personnel. A letter of designation issued to the COR, a copy of which is sent to the Contractor, states the responsibilities and limitations of the COR, especially with regard to changes in cost or price, estimates or changes in delivery dates. The COR is not authorized to change any of the terms and conditions of the resulting order.

1.6.10 Key Personnel: Not Applicable

1.6.11 Special Qualifications or Certifications: Not Applicable

1.6.12 Identification of Contractor Employees: Not Applicable

1.6.13 Contractor Travel: Not Applicable

1.6.14 Other Direct Costs (ODC): Not Applicable

1.6.15 Data Rights: Not Applicable

1.6.16. Non-Disclosure Requirements: Performance under this contract may require the Contractor to access data and information proprietary to a Government agency, another Government Contractor, or of such nature that its dissemination or use other than as specified in this work statement would be adverse to the interests of the Government or others. Neither the Contractor, nor Contractor personnel, shall divulge, nor release data or information developed, or obtained under performance of this work statement, except to authorize Government personnel or upon written approval of the KO. The Contractor shall not use, disclose, or reproduce proprietary data, which bears a restrictive legend, other than as specified in this PWS. All documentation showing individual names or other personal information shall apply, and shall be controlled and protected under the provisions of the Privacy Act of 1974, Public Law 93-579, 5 United States Code (U.S.C.) Section 552a.

1.6.17 Organizational Conflict of Interest: Contractor and subcontractor personnel performing work under this contract may receive, have access to or participate in the development of proprietary or source selection information (e.g., cost or pricing information, budget information or analyses, specifications or work statements, etc.) or perform evaluation services which may create a current or subsequent Organizational Conflict of Interests (OCI) as defined in FAR Subpart 9.5. The Contractor shall notify the Contracting Officer immediately whenever it becomes aware that such access or participation may result in any actual or potential OCI and shall promptly submit a plan to the Contracting Officer to avoid or mitigate any such OCI. The Contractor’s mitigation plan will be determined to be acceptable solely at the discretion of the Contracting Officer and in the event the Contracting Officer unilaterally determines that any such OCI cannot be satisfactorily avoided or mitigated, the Contracting Officer may affect other remedies as he or she deems necessary, including prohibiting the Contractor from participation in subsequent contracted requirements which may be affected by the OCI.

1.6.18 Phase-in/Phase-Out (PIPO) Period: Not Applicable

1.6.19 General Training Requirements: Not Applicable

1.6.20 Overseas Training Requirements: Not Applicable

1.6.21 Foreign (OCONUS) Requirements (As determined by AT/OPSEC Review): Not Applicable

1.6.22 Synchronized Pre-deployment and Operational Tracker (SPOT) (As determined by AT/OPSEC Review): Not Applicable

PART 2

DEFINITIONS & ACRONYMS

2. DEFINITIONS AND ACRONYMS:

2.1. Definitions:

2.1.1 Area of Responsibility. The U.S. Southern Command (USSOUTHCOM) area of responsibility (AOR) includes the geographic areas of Antigua and Barbuda, Argentina, Aruba, Barbados, Belize, Bolivia, Brazil, British Virgin Islands, Cayman Islands, Chile, Colombia, Costa Rica, Cuba, Curacao, Dominica, Dominican Republic, Ecuador, El Salvador, Falkland Islands, French Guiana, Grenada, Guadeloupe, Guatemala, Guyana, Haiti, Honduras, Jamaica, Martinique, Mayotte, Montserrat, Nicaragua, Panama, Paraguay, Peru, Saint Barthélemy, Saint Martin, Saint Kitts and Nevis, Saint Lucia, Saint Vincent and the Grenadines, Saint Maarten, Suriname, Trinidad and Tobago, Turks and Caicos Islands, Uruguay, and Venezuela.

2.1.2. Contractor. The total contractor organization or a separate entity of it; such as an affiliate, division, or plant that performs its own purchasing.

2.1.3. Contracting officer (KO). A person with the authority to enter into, administer, and/or terminate contracts and make related determinations and findings.

2.1.4. Contracting officer’s representative (COR). An individual designated and authorized in writing by the contracting officer to perform specific technical or administrative functions.

2.1.5. Defective Service. A service output that does not meet the standard of performance associated with the Performance Work Statement.

2.1.6. Deliverable. Anything that can be physically delivered, but may include non-manufactured things such as meeting minutes or reports.

2.1.7. Key Personnel. Contractor personnel that are evaluated in a source selection process and that may be required to be used in the performance of a contract by the Key Personnel listed in the PWS. When key personnel are used as an evaluation factor in best value procurement, an offer can be rejected if it does not have a firm commitment from the persons that are listed in the proposal.

2.1.8. Local National. For the purpose of this clause or provision, a local national (LN) is defined as any person who is performing services under a contract and is a resident of any country within the USSOUTHCOM AOR.

2.1.9. Performance Work Statement (PWS). A statement of work for performance-based acquisitions that describes the required results in clear, specific, and objective terms with measurable outcomes.

2.1.10. Physical Security. Protection of the perimeter area, government property, and assets that prevent the loss or damage of Government property.

2.1.11. Quality Assurance. The various functions, including inspection, performed by the government to determine whether a Contractor has fulfilled the contract obligations pertaining to quality and quantity.

2.1.12. Quality Assurance Surveillance Plan (QASP). A plan describing how the agency will survey, observe, test, sample, evaluate and document the Contractor’s performance in meeting critical performance standards identified in the contract.

2.1.13. Quality Control (QC). Tasks performed by the Contractor to improve the quality of the organization’s output.

2.1.14. Shall. Imperative.

2.1.15. Subcontractor. Any supplier, distributor, vendor, or firm that furnishes supplies or services to or for a prime contractor or another subcontractor.

2.1.16. Third Country National. For the purpose of this clause or provision, a third country national (TCN) is defined as any person, regardless of citizenship, who travels into the USSOUTHCOM AOR from outside of the USSOUTHCOM AOR. This includes personnel who are citizens of the country where performance of the contract is being conducted, but reside outside of the USSOUTHCOM AOR. For this purpose, non-DOD contractor personnel are considered traveling under DOD sponsorship.

2.1.17. Work Day. The number of hours per day the Contractor provides services in accordance with the contract.

2.1.18. Work Week. Monday through Friday, unless specified otherwise.

2.1.19. Nielsen Rating System. Nielsen’s comprehensive and innovative online measurement methodologies analyze consumer behavior and trends, advertising effectiveness, brand advocacy, social media buzz and more to provide a 360 degree view of how consumers engage with online media.

2.2 Acronyms:

AOR Area of Responsibility AT Anti-Terrorism CLIN Contract Line Item Number CMR Contract Manpower Reporting CONUS Continental United States (excludes Alaska and Hawaii) COR Contracting Officer Representative DD Form 254 Department of Defense Contract Security Requirement List DOD Department of Defense FAR Federal Acquisition Regulation GFP Government Furnished Property GFS Government Furnished Services IA Information Assurance IAW In Accordance With KO Contracting Officer ODC Other Direct Costs OCI Organizational Conflict of Interest OCONUS Outside Continental United States (includes Alaska and Hawaii) PIPO Phase In/Phase Out PRS Performance Requirements Summary PWS Performance Work Statement QA Quality Assurance QASP Quality Assurance Surveillance Plan QCP Quality Control Program RA Requiring Activity SPOT Synchronized Predeployment and Operational Tracker TCN Third Country National TE Technical Exhibit U.S.C. United States Code

USSOUTHCOM United States Southern Command

PART 3

Government Furnished Equipment (GFE), Government Furnished Property (GFP), and Government Furnished

Services (GFS)

3. GOVERNMENT FURNISHED ITEMS AND SERVICES:

3.1. Services: Not Applicable

3.2 Facilities: Not Applicable

3.3 Utilities: Not Applicable

3.4 Equipment: Not Applicable

3.5 Materials: Not Applicable

PART 4

CONTRACTOR FURNISHED ITEMS AND SERVICES

4. CONTRACTOR FURNISHED ITEMS AND RESPONSIBILITIES:

4.1 General. The Contractor shall furnish 15 login accounts to web-based interface all supplies, equipment, facilities and services required to perform work under this contract that are not listed under Part 3 of this PWS. The Contractor shall furnish the agreed upon supplies, equipment, facilities and services required to perform work under this contract that are not listed under Part 3 of this PWS.

4.2 Facility Security Clearance: Not Applicable

4.3. Materials: Not Applicable

4.4. Equipment: Not Applicable

PART 5

SPECIFIC TASKS

5. Specific Tasks: This PWS defines specific tasks for a media monitoring service that is a web-based interface.

Service shall include 15 online accounts with unlimited use. The Contractor shall have a minimum of 5 years experience training and consulting media monitoring service. The customer service personnel will be an expert in the field with extensive, practical knowledge and experience with the company’s web-based interface used to monitor the media.

5.1. Basic Services. The contractor shall provide services for media monitoring using a web-based interface.

Contractor shall supply and maintain, within their facilities, all equipment/manpower needed to accomplish the services. The contractor shall also provide a helpdesk that is supported by personnel with expertise in the media desimmination and ability to advise users on specialty and/or adhoc searches.

5.1.2. The Contractor shall ensure the services outlined in the Part 5 of the Performance Work Statement are made available to the customer on 24 hours-7 days a week basis. The Contractor shall provide the accounts within 24 hours of award via email.

5.1.3. The Contractor shall provide the customer with access to a printable and/or downloadable instruction on how to use the tools, electronic products and web-based interface provided as under the service contract.

5.2. Task Heading:

5.3. Capture of news in US and foreign countries: Contractor shall monitor online, Web-based media monitoring service for continuous twenty (24) four hours, seven (7) days a week (24/7) Web portal access to more than 150,000 global news-producing sources in US and Foreign countries and at least in 16 languages for all-encompassing coverage of USSOUTHCOM operations, activities and events. In addition, can search more than 200 million blogs, forums, message boards, wikis, video sites, social networks. The Contractor shall provide access for up to fifteen

(15) personalized user logins and passwords for exclusive access for USSOUTHCOM Public Affairs and its Component Commands. Each user having unlimited key word search capability. This service must also include at a minimum the capability to translate the viewed article(s) from English to Spanish and from Spanish to English. The Contractor shall provide unlimited use of statistical analysis, and unlimited break down of media exposure on a source-by-source basis. Statistics will include graphs and matrix tools that can easily be exported in Microsoft applications and capability to break down media exposure on a source-by-source basis. The Contractor shall provide access to statistical analysis and report overview of media sources relevant to USSOUTHCOM to compare media exposure of products and commands.

The Helpdesk must be capable of responding to request for information and assistance within 30 minutes. The helpdesk shall provide support personnel who are trained experts in use of web-based interface and capable of training new users on all aspects of interface.

5.4 Web-based customer interface: Contractor shall provide the customer with access to all captured articles via a web-based interface that allows for 15 user logins and password-protected access, search, review, analysis, editing and downloads. Contractor shall provide the Government with an account user name and password authorized 24/7 access to the interface. The Government will reserve the right to request changes to the user name and password or reassign them to other office personnel as needed to support operations. In addition, interface must have the capability for unlimited archive and forwarding distribution.

5.5 Web-based searches and watches: The Contractor’s web-based interface shall allow the Government to conduct one-time keyword searches in order to set up watch terms that continuously search for key words or terms within the Contractor’s link to content. Contractor’s search tool shall allow the Government to set up a robust Boolean search with watch terms using single and multiple keywords for the search tool to include or avoid. The Boolean proximity search when entered should take less than 15 minutes to produce the search results. Search results should include the source (media outlet) containing the searched terms, as well as the date and time the terms were published. In addition, the search results must have the lead sentence of the searched information. Results of one-time searches shall be made available to the Government upon completion of the searches, allowing the Government to quickly browse the search results, view articles identified by the search, edit selected searches, edit and save searches from selected print media organizations for download, and download saved articles to local drives for viewing by USSOUTHCOM personnel as well as to any Internet-enabled computer or mobile device. Results of watch-term searches shall be viewable by the Government online. Using the Contractor’s web-based interface, the customer must be able to easily edit searches identified in the watch-term list. The Contractor shall not place a limit on watch term searches the customer can set up; and content on the Contractor’s interface should be searchable by the Government for the duration of contract. The interface must be able to do ad hoc search at minimum for tweets, blogs and articles published from 2006.

5.6 Web-based date/time searches: The Contractor’s web-based interface shall allow the Government to search available content in order to view published articles immediately. This tool shall allow the Government to specify the date, time and publication he or she wishes to view.

5.7 Newsfeed. The Contractor’s web-based interface shall have the capability of XML, XTML, JAVA or RSS feed that directly mirrors and publishes the articles from one agent to the US Southern Command’s internal portal. Users will have the ability to change keywords and customize articles selected for newsfeed as well as being able to have a customizable length, look, and scrolling options.

5.8 Downloads: The Contractor’s web-based interface shall allow the Government to download unlimited number of articles. Articles selected for download shall remain available to download from the Contractor’s web-based interface and link to article/blog/tweets by the Government for the duration of contract.

5.9 Analysis tools in graphic report format: The Contractor’s watch-term search results shall include tools allowing the Government to view statistics related to the watch-term search results. At a minimum, the statistics provided by this tool shall include: the source of the article mentioning the Government’s search terms, the amount of times the networks mentioned the search terms, and the amount of times the search terms were mentioned per day. These statistics should be displayed in chart formats (pie charts and/or line charts and/or graph charts) that are easy to read and understand. Analysis tool charts should be viewable online, savable in a graphic or document format (such as .jpg, .png, .tiff, or .pdf), and printable by the Government from the web-based interface. The statistics tool should include data for periods of no less than 30 days and allow the Government to customize charts in order to view data for shorter and/or more recent periods. The data on the source readership, unique visitors and page views must be provided by Nielsen. The use of this function of statistical analysis will be unlimited.

5.10 Viewership information: The Contractor shall maintain and make available to the Government any available viewership information for the digitally-recorded networks and/or programming based on Nielsen. This information should be accessible to the Government in a format that is easy to locate and view within the Contractor’s web-based interface and the Government’s internet browser.

5.11 Email notifications and distribution: The Contractor’s web-based interface shall allow the Government to set-up email notifications for watch terms and specify when the notifications are to be received by the customer. The Contractor’s web-based interface shall also afford the Government the option to email individual search results in the form of links to articles, video clips and transcript excerpts of audio located during searches. There should be no limit placed on email notifications containing links to articles saved or views of video clips resulting from email notifications related to the account notification system. In addition, interface must include emailing function of search results to unlimited number of email addresses. Email notifications are customized to each user ensuring they are receiving specific news based on the category or categories they have requested.

5.12 Dashboard: Web-based interface shall have a page (preferably main page) that is organized in four quadrants.

One quadrant has a snapshot to view trends up to a month based on search folders. Second quadrant, includes shortcut to full analytics producing results in less than 10 seconds. Third quadrant shows sentiment analysis, total article coverage with themes cloud. Hovering over the key words in the Cloud will contain the most mentioned words related to the articles found in search folders. The theme clouds must be viewable from an analytic tool which will lead to a deeper analysis of content and/or articles. Fourth quadrant, demonstrates social media analysis. The results of each quadrant are in realtime.

5.13 Sentiment Analysis: Automatically based on natural language processing to determine attitude of writer associated with a topic for overall contextual polarity of an article. Also sentiment analysis needs to be adjustable by users.

5.14 Social Media: Capable of searches (APIs and Firehose Feeds, etc.) of all publicly accessible blogs, forums, message boards, wikis, video sites, comment sections, and social networks worldwide. Provides ability to aggregate and automate results of relevant social conversations by topic. Search Engine capable to analyze conversations/results and provide insight into the underlying themes, trends, sentiment, influencers, conversation volume and demographics that are happening in conversations across social networks today—and over time.

Capable of creating detailed reports that break down results by channel (Facebook, Twitter, blogs, etc.), measure volume, capable of comparative analysis, track organic output. In addition user can create unlimited customized graphics and analytical reports on data that can be exported to a PDF and Microsoft Excel.

5.15 Social Media Engagement Module: This tool provides in-depth social profiles that evaluate individuals and assists in finding the right ones to engage. This function allows direct contact with individuals talking across the social web. Capability to synch FaceBook and Twitter account for direct engagement and analytic tool to provide measurement of engagement results.

5.16 Customer Support: The Contractor shall provide a customer support point of contact (POC) to the Government to assist with technical, service, training and account issues with web-based system. Contractor’s point of contact information shall include: name, title, telephone, email address and business address. Government’s requests for assistance shall be addressed by the Contractor’s point of contact within 48 hours of receipt, unless holidays or extenuating circumstances preclude it, in which case requests shall be addressed at the earliest opportunity.

5.17 Software’s Functional Capabilities

Source selection. Must be able to narrow down results to only news sources, as well as geographic locations ranging from worldwide to specific countries. In addition, blogs and social media results can be included. Search results.

User can tailor results displayed: opening text, hit sentence, archive hits, rating source, and source information.

Source information. Must include the following information for every source identified in the results: source name, geographic location, country, region, category and languages. Readership information. Every source identified in the results must include the following data on the prominence and reach of news source: percentile, rank, unique visitors, page views, active reach, sessions per visitors and time per visit. This information is extremely important to assess audience penetration of the sources identified. Quick tools. Every source identified in search results must include “action buttons” that allow user to easily take the following actions: create an archive or add to an existing archive; email a specific article; translate a specific article; hide a specific article from the results; or share specific articles on FaceBook and Twitter.

5.18 Exportable results. Search results displayed on screen must be exportable into Microsoft excel. The results and associated data should auto populate into the following preformatted categories: circulation, unique visitors, potential viewership, date, headline, opening text, hit sentence, keywords, URLs, rating and number of articles.

Real-time assessment. The results of each user-generated search must include a standing dashboard that displays all of the following: “to-the-second” trends in press coverage, including the number of articles, top publications and their geographic/viewership data, trending words and cumulative sentiment, and the ability to view and the density of coverage either globally or by specific region. Exportable reports. Integrated tools in the service must produce customizable charts for search results that report press-coverage data and allow the user to specify the following:

A. Period of press coverage:

a.(1) Standard charts: Easily exports the following dashboard information- number of articles, top publications and their geographic/viewership data, trending words, cumulative sentiment, and density of coverage either globally or by specific region.

a.(2) Date period: specific dates, current month, previous month, last 3-6-12 months, current quarter, previous quarter, current year or previous year.

a. (3) From date and to date boxes for use when specifying dates

a. (4) Date interval: day, week, and month year

B. Chart options:

b. (1) Chart type: Line, column, area, pie

b. (2) Chart size: Small, medium, large

b. (3) Split by: World part, country, region, sub-region, positive/negative, language, readership

b. (4) Display by: number of hits (articles), percentage total (proportional to the date intervals specified, such as press coverage (articles) percentages per week)

b. (5) Date format: for example mm/dd-mm/dd

C. The available options to add or remove data related to media audiences or press coverage sentiment, for example:

Hide unrated articles. Hide articles with unknown readership; Show potential viewership of sources. Same Source allows user to count articles that have been published multiple times as single stories.

D. Export format options: Excel, Excel with graph, JPG, PNG and PDF.

E. News element search results. The displayed results distinguish the headline, lead sentence and hit sentence. This information helps public affairs determine the journalistic importance of the searched content within stories (where the searched term is located in comparison to the article’s lead). The ability to view this information helps public affairs assess the news value of specific keywords, terms and topics in the decision-making process of press rooms.

F. Graphic customizations. Graphs and charts must be customizable to various time, type, size and regional/geographical settings. This key capability quickly shows variances in press coverage utilizing different and relevant criteria.

5.19. Contractor Manpower Reporting (CMR): The Contractor shall report ALL Contractor labor hours (including subContractor labor hours) required for performance of services provided under this contract for the US Southern Command Enterprise a secure data collection site. The Contractor is required to completely fill in all required data fields using the following web address: http://www.ecmra.mil/. Reporting inputs will be for the labor executed during the period of performance during each Government fiscal year (FY), which runs October 1 through September 30. While inputs may be reported any time during the FY, all data shall be reported no later than October 31 of each calendar year, beginning with 2013. Contractors may direct questions to the help desk at help desk at:

http://www.ecmra.mil.

PART 6

APPLICABLE PUBLICATIONS

6. APPLICABLE PUBLICATIONS (CURRENT EDITIONS) Not Applicable

PART 7

ATTACHMENT/TECHNICAL EXHIBIT LISTING

7. Attachment/Technical Exhibit List:

7.1. Attachment 1 – Performance Requirements Summary

7.2. Attachment 2 – Deliverables Schedule

ATTACHMENT 1

Performance Requirements Summary

The contractor service requirements are summarized into performance objectives that relate directly to mission essential items. The standard should relate to timeliness, quality, or quantity (metrics) of service required by the Contractor is stated in the PWS verbiage. The performance threshold briefly describes the minimum acceptable levels of service required for each requirement. These thresholds are critical to mission success.

Performance Objective (The Service required—usually a shall statement)

Standard Performance Threshold (This is the maximum error rate. It could possibly be “Zero deviation from standard”)

Method of Surveillance

% Deduction from monthly invoice for not meeting Performance

Standards

Section 5.3 The Contractor shall provide access for up to fifteen (15) personalized user logins and passwords for exclusive access for USSOUTHCOM Public Affairs and its Component Commands.

Contractor shall provide the Government with an account user name and password authorized 24-hour access to the interface. Within 24 hours after contract award.

100% of minimum requirements

Inspection upon receipt of deliverables.

5% of total monthly price will be deducted

Section 5.5. The Contractor shall provide ability for searches and watches on Web-based interface

The Contractor’s search tool shall allow the Government to set up watch terms using single and multiple keywords for the search tool to include or avoid.

The Contractor’s search tool shall allow the Government to set up a robust Boolean search with watch terms using single and multiple keywords for the search tool to include or avoid.

Per Inquiry.

The Boolean proximity search when entered should take less than 15 minutes to produce the search results

Inspection upon receipt of deliverables.

5% of total monthly price will be deducted

ATTACHMENT 2

Deliverables Schedule

(This technical exhibit lists any reports or documentation that is required as a deliverable to include the frequency, # of copies, medium/format and who/where it is to be submitted. A deliverable is anything that can be physically delivered but may include non-physical things such as meeting minutes. Note: All PWS deliverables should be included in this exhibit.)

Deliverable Frequency # of Copies Medium/Format Submit To Section 5.3 Provide access for up to fifteen (15) personalized user logins and passwords for exclusive access for

USSOUTHCOM

Public Affairs and its Component Commands.

Deliver 15 personalized user logins and passwords 24 hours after contract is awarded to:

Robert.o.appin.civ @mail.mil.

15 original logins and passwords 24 hours after award of contract.

Deliverable is to be provided via email

Deliverable is to be provided to the following POC:

Robert Appin at Robert.o.appin.civ@ mail.mil

DELIVERY INFORMATION

CLIN DELIVERY DATE QUANTITY SHIP TO ADDRESS DODAAC

0001 POP 12-SEP-2016 TO

11-JUN-2017

N/A US SOUTHCOM PUBLIC AFFAIRS OFFICE

ROBERT APPIN

9301 NW 33RD STREET

DORAL FL 33172

305-437-1213

W811P5

0002 POP 12-SEP-2016 TO

11-JUN-2017

N/A (SAME AS PREVIOUS LOCATION)

1001 POP 12-JUN-2017 TO

11-JUN-2018

N/A (SAME AS PREVIOUS LOCATION)

1002 POP 12-JUN-2017 TO

11-JUN-2018

N/A (SAME AS PREVIOUS LOCATION)

2001 POP 12-JUN-2018 TO

11-JUN-2019

N/A (SAME AS PREVIOUS LOCATION)

2002 POP 12-JUN-2018 TO

11-JUN-2019

N/A (SAME AS PREVIOUS LOCATION)

3001 POP 12-JUN-2019 TO

11-JUN-2020

N/A (SAME AS PREVIOUS LOCATION)

3002 POP 12-JUN-2019 TO

11-JUN-2020

N/A (SAME AS PREVIOUS LOCATION)

4001 POP 12-JUN-2020 TO

11-JUN-2021

N/A (SAME AS PREVIOUS LOCATION)

4002 POP 12-JUN-2020 TO

11-JUN-2021

N/A (SAME AS PREVIOUS LOCATION)

CLAUSES INCORPORATED BY REFERENCE

52.202-1 Definitions NOV 2013 52.204-2 Security Requirements AUG 1996 52.204-7 System for Award Management JUL 2013 52.204-9 Personal Identity Verification of Contractor Personnel JAN 2011 52.204-13 System for Award Management Maintenance JUL 2013 52.209-10 Prohibition on Contracting With Inverted Domestic

Corporations

NOV 2015

52.212-4 Contract Terms and Conditions--Commercial Items MAY 2015 52.223-6 Drug-Free Workplace MAY 2001 252.201-7000 Contracting Officer's Representative DEC 1991 252.203-7000 Requirements Relating to Compensation of Former DoD

Officials

SEP 2011

252.203-7002 Requirement to Inform Employees of Whistleblower Rights SEP 2013 252.203-7005 Representation Relating to Compensation of Former DoD

Officials

NOV 2011

252.204-7000 Disclosure Of Information AUG 2013 252.204-7004 Alt A System for Award Management Alternate A FEB 2014 252.204-7005 Oral Attestation of Security Responsibilities NOV 2001 252.204-7012 Safeguarding Covered Defense Information and Cyber

Incident Reporting.

DEC 2015

252.204-7012 Safeguarding Covered Defense Information and Cyber Incident Reporting.

DEC 2015

252.209-7004 Subcontracting With Firms That Are Owned or Controlled By The Government of a Country that is a State Sponsor of Terrorism

OCT 2015

252.229-7000 Invoices Exclusive of Taxes or Duties JUN 1997

CLAUSES INCORPORATED BY FULL TEXT

52.212-1 INSTRUCTIONS TO OFFERORS--COMMERCIAL ITEMS (OCT 2015)

(a) North American Industry Classification System (NAICS) code and small business size standard. The NAICS code and small business size standard for this acquisition appear in Block 10 of the solicitation cover sheet (SF 1449). However, the small business size standard for a concern which submits an offer in its own name, but which proposes to furnish an item which it did not itself manufacture, is 500 employees.

(b) Submission of offers. Submit signed and dated offers to the office specified in this solicitation at or before the exact time specified in this solicitation. Offers may be submitted on the SF 1449, letterhead stationery, or as otherwise specified in the solicitation. As a minimum, offers must show--

(1) The solicitation number;

(2) The time specified in the solicitation for receipt of offers;

(3) The name, address, and telephone number of the offeror;

(4) A technical description of the items being offered in sufficient detail to evaluate compliance with the requirements in the solicitation. This may include product literature, or other documents, if necessary;

(5) Terms of any express warranty;

(6) Price and any discount terms;

(7) "Remit to" address, if different than mailing address;

(8) A completed copy of the representations and certifications at FAR 52.212-3 (see FAR 52.212-3(b) for those representations and certifications that the offeror shall complete electronically);

(9) Acknowledgment of Solicitation Amendments;

(10) Past performance information, when included as an evaluation factor, to include recent and relevant contracts for the same or similar items and other references (including contract numbers, points of contact with telephone numbers and other relevant information); and

(11) If the offer is not submitted on the SF 1449, include a statement specifying the extent of agreement with all terms, conditions, and provisions included in the solicitation. Offers that fail to furnish required representations or information, or reject the terms and conditions of the solicitation may be excluded from consideration.

(c) Period for acceptance of offers. The offeror agrees to hold the prices in its offer firm for 30 calendar days from the date specified for receipt of offers, unless another time period is specified in an addendum to the solicitation.

(d) Product samples. When required by the solicitation, product samples shall be submitted at or prior to the time specified for receipt of offers. Unless otherwise specified in this solicitation, these samples shall be submitted at no expense to the Government, and returned at the sender's request and expense, unless they are destroyed during preaward testing.

(e) Multiple offers. Offerors are encouraged to submit multiple offers presenting alternative terms and conditions or commercial items for satisfying the requirements of this solicitation. Each offer submitted will be evaluated separately.

(f) Late submissions, modifications, revisions, and withdrawals of offers:

(1) Offerors are responsible for submitting offers, and any modifications, revisions, or withdrawals, so as to reach the Government office designated in the solicitation by the time specified in the solicitation. If no time is specified in the solicitation, the time for receipt is 4:30 p.m., local time, for the designated Government office on the date that offers or revisions are due.

(2)(i) Any offer, modification, revision, or withdrawal of an offer received at the Government office designated in the solicitation after the exact time specified for receipt of offers is “late” and will not be considered unless it is received before award is made, the Contracting Officer determines that accepting the late offer would not unduly delay the acquisition; and--

(A) If it was transmitted through an electronic commerce method authorized by the solicitation, it was received at the initial point of entry to the Government infrastructure not later than 5:00 p.m. one working day prior to the date specified for receipt of offers; or

(B) There is acceptable evidence to establish that it was received at the Government installation designated for receipt of offers and was under the Government's control prior to the time set for receipt of offers; or

(C) If this solicitation is a request for proposals, it was the only proposal received.

(ii) However, a late modification of an otherwise successful offer, that makes its terms more favorable to the Government, will be considered at any time it is received and may be accepted.

(3) Acceptable evidence to establish the time of receipt at the Government installation includes the time/date stamp of that installation on the offer wrapper, other documentary evidence of receipt maintained by the installation, or oral testimony or statements of Government personnel.

(4) If an emergency or unanticipated event interrupts normal Government processes so that offers cannot be received at the Government office designated for receipt of offers by the exact time specified in the solicitation, and urgent Government requirements preclude amendment of the solicitation or other notice of an extension of the closing date, the time specified for receipt of offers will be deemed to be extended to the same time of day specified in the solicitation on the first work day on which normal Government processes resume.

(5) Offers may be withdrawn by written notice received at any time before the exact time set for receipt of offers.

Oral offers in response to oral solicitations may be withdrawn orally. If the solicitation authorizes facsimile offers, offers may be withdrawn via facsimile received at any time before the exact time set for receipt of offers, subject to the conditions specified in the solicitation concerning facsimile offers. An offer may be withdrawn in person by an offeror or its authorized representative if, before the exact time set for receipt of offers, the identity of the person requesting withdrawal is established and the person signs a receipt for the offer.

(g) Contract award (not applicable to Invitation for Bids). The Government intends to evaluate offers and award a contract without discussions with offerors. Therefore, the offeror's initial offer should contain the offeror's best terms from a price and technical standpoint. However, the Government reserves the right to conduct discussions if later determined by the Contracting Officer to be necessary. The Government may reject any or all offers if such action is in the public interest; accept other than the lowest offer; and waive informalities and minor irregularities in offers received.

(h) Multiple awards. The Government may accept any item or group of items of an offer, unless the offeror qualifies the offer by specific limitations. Unless otherwise provided in the Schedule, offers may not be submitted for quantities less than those specified.