Amendment 02 Social Media.pdf

0011625391

AMENDMENT OF SOLICITATION/MODIFICATION OF CONTRACT

Except as provided herein, all terms and conditions of the document referenced in Item 9A or 10A, as heretofore changed, remains unchanged and in full force and effect.

15A. NAME AND TITLE OF SIGNER (Type or print)

30-105-04EXCEPTION TO SF 30

APPROVED BY OIRM 11-84

STANDARD FORM 30 (Rev. 10-83)

Prescribed by GSA

FAR (48 CFR) 53.243

The purpose of this amendment is to add Answ ers to all Questions received. NOTE: CLIN 0001 and CLIN 0003 doesn't require a quote only

CLIN 0002 and CLIN 0004. CLIN 0001 and CLIN 0003 is set at $72,000 for reimbursement of payments made on government behalf.

1. CONTRACT ID CODE PAGE OF PAGES

J 1 7

16A. NAME AND TITLE OF CONTRACTING OFFICER (Type or print)

16C. DATE SIGNED

BY 18-May-2021

16B. UNITED STATES OF AMERICA15C. DATE SIGNED15B. CONTRACTOR/OFFEROR

(Signature of Contracting Officer)(Signature of person authorized to sign)

8. NAME AND ADDRESS OF CONTRACTOR (No., Street, County, State and Zip Code) X W912PQ21Q0024

X 9B. DATED (SEE ITEM 11)

07-May-2021

10B. DATED (SEE ITEM 13)

9A. AMENDMENT OF SOLICITATION NO.

11. THIS ITEM ONLY APPLIES TO AMENDMENTS OF SOLICITATIONS

X The above numbered solicitation is amended as set forth in Item 14. The hour and date specified for receipt of Offer is extended, X is not extended.

Offer must acknowledge receipt of this amendment prior to the hour and date specified in the solicitation or as amended by one of the following methods:

(a) By completing Items 8 and 15, and returning 1 copies of the amendment; (b) By acknowledging receipt of this amendment on each copy of the offer submitted;

or (c) By separate letter or telegram which includes a reference to the solicitation and amendment numbers. FAILURE OF YOUR ACKNOWLEDGMENT TO BE

RECEIVED AT THE PLACE DESIGNATED FOR THE RECEIPT OF OFFERS PRIOR TO THE HOUR AND DATE SPECIFIED MAY RESULT IN

REJECTION OF YOUR OFFER. If by virtue of this amendment you desire to change an offer already submitted, such change may be made by telegram or letter, provided each telegram or letter makes reference to the solicitation and this amendment, and is received prior to the opening hour and date specified.

12. ACCOUNTING AND APPROPRIATION DATA (If required)

13. THIS ITEM APPLIES ONLY TO MODIFICATIONS OF CONTRACTS/ORDERS.

IT MODIFIES THE CONTRACT/ORDER NO. AS DESCRIBED IN ITEM 14.

A. THIS CHANGE ORDER IS ISSUED PURSUANT TO: (Specify authority) THE CHANGES SET FORTH IN ITEM 14 ARE MADE IN THE

CONTRACT ORDER NO. IN ITEM 10A.

B. THE ABOVE NUMBERED CONTRACT/ORDER IS MODIFIED TO REFLECT THE ADMINISTRATIVE CHANGES (such as changes in paying office, appropriation date, etc.) SET FORTH IN ITEM 14, PURSUANT TO THE AUTHORITY OF FAR 43.103(B).

C. THIS SUPPLEMENTAL AGREEMENT IS ENTERED INTO PURSUANT TO AUTHORITY OF:

D. OTHER (Specify type of modification and authority)

E. IMPORTANT: Contractor is not, is required to sign this document and return copies to the issuing office.

14. DESCRIPTION OF AMENDMENT/MODIFICATION (Organized by UCF section headings, including solicitation/contract subject matter where feasible.)

10A. MOD. OF CONTRACT/ORDER NO.

2. AMENDMENT/MODIFICATION NO. 5. PROJECT NO.(If applicable)

6. ISSUED BY

3. EFFECTIVE DATE

18-May-2021

CODE

USPFO NY PURCHASING & CONTRACTING

330 OLD NISKAYUNA ROAD

LATHAM NY 12110-2224

W912PQ 7. ADMINISTERED BY (If other than item 6)

4. REQUISITION/PURCHASE REQ. NO.

CODE

See Item 6

FACILITY CODECODE

EMAIL:TEL:

W912PQ21Q0024

SECTION SF 30 BLOCK 14 CONTINUATION PAGE

SUMMARY OF CHANGES

SECTION SF 30 - BLOCK 14 CONTINUATION PAGE

The following have been added by full text:

QUESTIONS AND ANSWERS

1) Please confirm the period of performance in line items 3 and 4 of the cost proposal format as it's the same as line items 1 and 2 (i.e. 01 SEPT 21 - 31 Aug 22).

a. Confirmed and one option year

2) Please confirm what are the pricing components(as per the scope of work) to be included in line items 1 and 3. The offeror is bidding a price ONLY for "the administrative fees associated with the processing of invoices per solicitation requirements", and NOT for any actual advertising or social media services. Quote on lines CLIN 0002 an CLIN 0004. CLIN 0001 and CLIN 0003 is $72,000 for payment back to vendor for paying of bills

3) About how many hours per week do you foresee this contractor working on this project? The labor hours should be estimated considering 5-8 invoices will need to be paid monthly. This is what each vendors bid will be base on. The ad spend is not included in the bidding process. The hours should be reported at the time of requesting payment through WAWF.

4) Is this a recompete contract? if so, do you mind providing me with the contract number? Yes.

Contract Award Date: May 18, 2020 Contract Award Number: W912PQ-20-P-0032 Task/Delivery Order Number:

Contractor Awarded Unique Entity ID (DUNS): 025354906 Contractor Awarded Name: NONNAHS + CONSULTING LLC Contractor Awarded Address: Phoenix, AZ USA Base and All Options Value (Total Contract Value): $148800.00 This public information posted to Beta.Sam.gov

5) How is the contractor paying the invoices? Is the contractor paying invoices through our company's account then the government reimburses the contractor Yes

a. is the contractor submitting the invoice to the government for the government to send Facebook, Instagram, etc a check? No

6) The SOW provides “The vendor is ONLY reporting on analytics and paying for invoices that come from the marketing department running ads and generated qualified leads.”

a. With reference to payment of invoices from the marketing department, are payments made by the contractor on behalf of the Government, YES

b. and are these payments reimbursed on a Cost Reimbursement basis? Is there a Cost CLIN for reimbursement of paid marketing invoices? NO

7) The Admin Fees CLIN is currently FFP. Is that the CLIN for reimbursement of Advertisement fees? No, Clin 0001 is the reimbursement. Your quote will be Firm Fixed Priced on CLIN 0002

8) Will the Government be adding the Contractor to the Government’s account on Facebook as an advertiser?

The vendor will need access to ad analytics information. They'll be added as admin in ads manager so that they can see our analytics for their report and maintain a current credit card.

9) The Technical Scope of Work lists analytical support for EACH platform run on. Do you expect Facebook and Instagram to be separated in this type of reporting as they are essentially the same platform? Yes

10) Will the platforms be limited to Facebook, Instagram, and Snapchat? Yes

11) How many various ad accounts will need to be supported on each of the platforms?

12) Are there historical benchmarks or goals set for any channel in regards to KPI's? NO benchmarks. However, primarily interested in reach, clicks and cost per conversion.

13) How many other vendors will be involved in the process, as the Scope of Work lists that another vendor will be running the ads. None-we run our own ads

14) Is there an incumbent? If so, what is the contract award id? Answered on Question 4

15) Is the only job the contractor responsible for is providing a credit card to put down and analytics reporting? If so, should analytics reporting be the only price evaluation? YES,

16) What is the maximum monthly ad spend? (if it's 5-8 invoices per month up to $600 would that mean $4,800 is the maximum monthly spend? Approx. $72,000~ per year (based on historical contract)

17) Should this proposal response include the payments to the digital advertising vendors? The company will ONLY be processing and paying invoices on our behalf and then billing us for the exact cost plus their administrative fee and providing the reports. They will not be administering any advertising or social media services.

18) CLIN 0001 – Is this CLIN intended for payments to digital advertising vendors? yes

a. Is this CLIN intended for the management costs for monthly reporting and recommendations? No that is clin 0002

b. CLIN 0002 – Is this CLIN intended for the admin costs associated with the management of invoice payments to the digital advertising vendors? yes

19) Is there an incumbent? Duplicate Question see #4

20) To confirm, will the advertisement cost will be reimbursed in addition to the firm fixed price on our quote? The offeror is bidding a price ONLY for "the administrative fees associated with the processing of invoices per solicitation requirements", and NOT for any actual advertising or social media services

21) Could you clarify the breakout and difference for item 0001 and item 0002? CLIN 1 is the FFP for reimbursement only set at $72K, CLIN2 is what you are bidding on (We can't give them the incumbent's administrative fee - that's what the company is bidding on - whoever can provide us the lowest administrative fee.)

22) The Requirements note that the vendor does not create or run the ads and that the

“## of ads on the ## of social media platforms per day” isn’t applicable. While a per day basis is not necessarily applicable, how should the vendor account for what could be a large range in the amount of ads for which they are required to report metrics and provide strategy? The number of ads run directly impacts the amount of time it will take for the vendor to prepare a monthly report. Is there a maximum number of ads or baseline number on which the vendor’s fees can be based?

a. The average number of ads running at one time is 16 ads across four campaigns on Facebook/Instagram / 3 ads on Snapchat.

23) The Technical Scope of Work notes that within the first 3 days of each new month, the vendor will provide an analytics report of the previous month. Is this 3 calendar days or 3 business days? 3 Business days

24) The Technical Scope of Work notes that the vendor will be paying invoices once the

$600.00 billing threshold has been reached. Please confirm that it is acceptable for the vendor to establish auto-payment terms to reduce any delays in ads running, etc.

Yes, this is expected.

25) The Technical Scope of Work notes that within 5 days of the analytics report being received, the vendor will have a conference call to discuss the most effective ads, why they were effective, etc.

a. Is this 5 calendar days or 5 business days? Calendar days

b. Is there a time requirement for the meeting duration? For the purposes of this proposal, should the vendor assume a meeting duration? The meeting duration will directly impact the fee for this portion of the work. Vendor should budget up to an hour for this meeting but it is not necessary to fill all time if metrics and analytics presentation/follow up questions do not require it.

c. Does the solicitor have screenshare capabilities (Zoom, WebEx, Google Meet, etc.) so that reports can be presented by the vendor? If so, what software is available? Is the vendor required to maintain a license? Yes – If we can invite the vendor through teams. Otherwise conference calls. The other platforms we may not be able to download on government computers.

SECTION SF 1449 - CONTINUATION SHEET

SUPPLIES OR SERVICES AND PRICES

CLIN 0001

The CLIN extended description has changed from:

Base Year - 01 SEPT 21 - 31 Aug 22-Social Media Advancement. All work will be performed in accordance with the attached Performance Work Statement. Wage Determination applies and is attached. Technical Point of contact is as follows: SFC Adam P. Barber, Marketing NCOIC, (518) 330-1995 adam.p.barber.mil@mail.milCPT Sybil M.

Baker, Marketing OIC, (518) 270-1507; sybil.m.baker.mil@mail.mil

To:

Base Year - 01 SEPT 21 - 31 Aug 22-Social Media Advancement. All work will be performed in accordance with the attached Performance Work Statement. Wage Determination applies and is attached. NO QUOTE Required this will be set at $72,000Technical Point of contact is as follows: SFC Adam P. Barber, Marketing NCOIC, (518) 330-

1995 adam.p.barber.mil@mail.milCPT Sybil M. Baker, Marketing OIC, (518) 270-1507;

sybil.m.baker.mil@mail.mil

CLIN 0002

Admin Fees -01 SEPT 21 - 31 Aug 22- Admin Fees - Social Media Advancement. All work will be performed in accordance with the attached Performance Work Statement. Wage Determination applies and is attached. Technical

Point of contact is as follows: SFC Adam P. Barber, Marketing NCOIC, (518) 330-1995 adam.p.barber.mil@mail.milCPT Sybil M. Baker, Marketing OIC, (518) 270-1507; sybil.m.baker.mil@mail.mil

Admin Fees -01 SEPT 21 - 31 Aug 22- Admin Fees - Social Media Advancement. All work will be performed in accordance with the attached Performance Work Statement. Wage Determination applies and is attached. Technical

Point of contact is as follows: Provide your quote here for performing these services. SFC Adam P. Barber, Marketing NCOIC, (518) 330-1995 adam.p.barber.mil@mail.milCPT Sybil M. Baker, Marketing OIC, (518) 270-

1507; sybil.m.baker.mil@mail.mil

CLIN 0003

Base Year - 01 SEPT 21 - 31 Aug 22-Social Media Advancement. All work will be performed in accordance with the attached Performance Work Statement. Wage Determination applies and is attached. Technical Point of contact is as follows: SFC Adam P. Barber, Marketing NCOIC, (518) 330-1995 adam.p.barber.mil@mail.milCPT Sybil M.

Baker, Marketing OIC, (518) 270-1507; sybil.m.baker.mil@mail.mil

Base Year - 01 SEPT 21 - 31 Aug 22-Social Media Advancement. All work will be performed in accordance with the attached Performance Work Statement. Wage Determination applies and is attached. NO QUOTE required this will be set at $72,000Technical Point of contact is as follows: SFC Adam P. Barber, Marketing NCOIC, (518) 330-

1995 adam.p.barber.mil@mail.milCPT Sybil M. Baker, Marketing OIC, (518) 270-1507;

sybil.m.baker.mil@mail.mil

CLIN 0004

Admin Fees -01 SEPT 21 - 31 Aug 22- Admin Fees - Social Media Advancement. All work will be performed in accordance with the attached Performance Work Statement. Wage Determination applies and is attached. Technical

Point of contact is as follows: SFC Adam P. Barber, Marketing NCOIC, (518) 330-1995 adam.p.barber.mil@mail.milCPT Sybil M. Baker, Marketing OIC, (518) 270-1507; sybil.m.baker.mil@mail.mil

Admin Fees -01 SEPT 21 - 31 Aug 22- Admin Fees - Social Media Advancement. All work will be performed in accordance with the attached Performance Work Statement. Wage Determination applies and is attached. Technical

Point of contact is as follows: Provide your quote here for performing these services. SFC Adam P. Barber, Marketing NCOIC, (518) 330-1995 adam.p.barber.mil@mail.milCPT Sybil M. Baker, Marketing OIC, (518) 270-

1507; sybil.m.baker.mil@mail.mil

(End of Summary of Changes)