Amendment 01 W912PQ-20-Q-0016.pdf

0011448976-0001

AMENDMENT OF SOLICITATION/MODIFICATION OF CONTRACT

Except as provided herein, all terms and conditions of the document referenced in Item 9A or 10A, as heretofore changed, remains unchanged and in full force and effect.

15A. NAME AND TITLE OF SIGNER (Type or print)

30-105-04EXCEPTION TO SF 30

APPROVED BY OIRM 11-84

STANDARD FORM 30 (Rev. 10-83)

Prescribed by GSA

FAR (48 CFR) 53.243

The purpose of this amendment is to add Question w ith Answ ers asked by vendors.See attached Q&As.

CLIN 0001 w ill be set at a price of not to exceed $72,000 w hich w ill be included in the contract. Vendors w ill not BID CLIN 0001.

Explanation of CLIN 0001. The vendor w ill be required to carry no more than $72,000 on their credit card for a 12 month period of time. This w ill w ork out to carrying approximately $6,000 of total spend on their credit card per month, from an estimated total of 5-8 invoices per month from different social media platforms.

The vendors w ill be bidding on their yearly administrative fee for carrying and processing $72,000 of total ad spend. on CLIN 0002.

1. CONTRACT ID CODE PAGE OF PAGES

J 1 6

16A. NAME AND TITLE OF CONTRACTING OFFICER (Type or print)

16C. DATE SIGNED

BY 21-Apr-2020

16B. UNITED STATES OF AMERICA15C. DATE SIGNED15B. CONTRACTOR/OFFEROR

(Signature of Contracting Officer)(Signature of person authorized to sign)

8. NAME AND ADDRESS OF CONTRACTOR (No., Street, County, State and Zip Code) X W912PQ20Q0016

X 9B. DATED (SEE ITEM 11)

15-Apr-2020

10B. DATED (SEE ITEM 13)

9A. AMENDMENT OF SOLICITATION NO.

11. THIS ITEM ONLY APPLIES TO AMENDMENTS OF SOLICITATIONS

X The above numbered solicitation is amended as set forth in Item 14. The hour and date specified for receipt of Offer is extended, X is not extended.

Offer must acknowledge receipt of this amendment prior to the hour and date specified in the solicitation or as amended by one of the following methods:

(a) By completing Items 8 and 15, and returning 1 copies of the amendment; (b) By acknowledging receipt of this amendment on each copy of the offer submitted;

or (c) By separate letter or telegram which includes a reference to the solicitation and amendment numbers. FAILURE OF YOUR ACKNOWLEDGMENT TO BE

RECEIVED AT THE PLACE DESIGNATED FOR THE RECEIPT OF OFFERS PRIOR TO THE HOUR AND DATE SPECIFIED MAY RESULT IN

REJECTION OF YOUR OFFER. If by virtue of this amendment you desire to change an offer already submitted, such change may be made by telegram or letter, provided each telegram or letter makes reference to the solicitation and this amendment, and is received prior to the opening hour and date specified.

12. ACCOUNTING AND APPROPRIATION DATA (If required)

13. THIS ITEM APPLIES ONLY TO MODIFICATIONS OF CONTRACTS/ORDERS.

IT MODIFIES THE CONTRACT/ORDER NO. AS DESCRIBED IN ITEM 14.

A. THIS CHANGE ORDER IS ISSUED PURSUANT TO: (Specify authority) THE CHANGES SET FORTH IN ITEM 14 ARE MADE IN THE

CONTRACT ORDER NO. IN ITEM 10A.

B. THE ABOVE NUMBERED CONTRACT/ORDER IS MODIFIED TO REFLECT THE ADMINISTRATIVE CHANGES (such as changes in paying office, appropriation date, etc.) SET FORTH IN ITEM 14, PURSUANT TO THE AUTHORITY OF FAR 43.103(B).

C. THIS SUPPLEMENTAL AGREEMENT IS ENTERED INTO PURSUANT TO AUTHORITY OF:

D. OTHER (Specify type of modification and authority)

E. IMPORTANT: Contractor is not, is required to sign this document and return copies to the issuing office.

14. DESCRIPTION OF AMENDMENT/MODIFICATION (Organized by UCF section headings, including solicitation/contract subject matter where feasible.)

10A. MOD. OF CONTRACT/ORDER NO.

2. AMENDMENT/MODIFICATION NO. 5. PROJECT NO.(If applicable)

6. ISSUED BY

3. EFFECTIVE DATE

21-Apr-2020

CODE

USPFO NY PURCHASING & CONTRACTING

330 OLD NISKAYUNA ROAD

LATHAM NY 12110-2224

W912PQ 7. ADMINISTERED BY (If other than item 6)

4. REQUISITION/PURCHASE REQ. NO.

CODE

See Item 6

FACILITY CODECODE

EMAIL:TEL:

W912PQ20Q0016

SECTION SF 30 BLOCK 14 CONTINUATION PAGE

SUMMARY OF CHANGES

SECTION SF 30 - BLOCK 14 CONTINUATION PAGE

The following have been added by full text:

QUESTIONS AND ANSWERS

1. Question: Within Section B of the solicitation where pricing information is required per

CLIN, is there a plugin number to be utilized for CLIN 0001 or 0002 or is the offeror instructed to bid a price for both the social media advancement (CLIN 0001) as well as the administrative fees (CLIN 0002) associated with the processing of invoices per solicitation requirements?

Answer: 1) The offeror is bidding a price ONLY for "the administrative fees (CLIN 0002) associated with the processing of invoices per solicitation requirements", and NOT for any actual advertising or social media services.

2. Question It is our understanding that the offeror will pay invoices for advertising costs to

Facebook, Instagram, etc. and then invoice for those services on our per job billing?

Answer: 2) Their understanding is correct - they will process and pay invoices from the social media platforms (Facebook, Instagram, etc) and then invoice RRBN at the end of each month through WAWF.

3. Question. For your incumbent/former contract, what percentage admin fee were they adding?

Answer 3) We can't give them the incumbent's administrative fee - that's what the company is bidding on -whoever can provide us the lowest administrative fee.

4. Question. How much do you anticipate spending on advertising per year?

Answer 4) Clin 0001 will be set at Not to Exceed (NTE) of $72,000~ Vendors will not bid CLIN 0001 only CLIN 0002.

5. Question. For Item No 0001, what work is that for? I know that 0002 is for the admin fee we add for each invoice we process.

Answer 5) The company will ONLY be processing and paying invoices on our behalf and then billing us for the exact cost plus their administrative fee. They will not be administering any advertising or social media services.

6. Question. So should your $600 a month advertising spend be included in my quote or just my man hours?

Answer 6: It's $6,000/mo monthly spend - not $600. Whatever they are bidding on, should only include their man hours in their quote for CLIN 0002.

7. Question. In our experience managing social media accounts (to include billing), ads are normally associated with an administrators credit card. Considering the SOW states the Contractor will not not have access to the ads, how will the contractor be notified of charges that need to be paid?

Answer 7: The vendor's payment information will be on file with each social media platform and will be auto-billed at the end of each month, or when ad spend crosses the platform's billing threshold. In the case of Facebook and Instagram, the business will be added as a partner on our Facebook Business account with access set only to payment information.

8. Question. RFP does not detail what is required in the proposal (technical approach, past performance, etc). Please clarify what is required in the contractor's proposal. Will a capability statement and pricing matrix suffice?

Answer 8: The contractors proposal must include their ability to provide the services requested in the SOW.

Payment of an estimated 5-8 invoices per month through Facebook, Instagram, and Snapchat. The bid is for the administration of these payments and are not related to the Ad spend which is controlled by the NYARNG Marketing section.

9. Question. How will the contractor be expected to validate the accuracy of billing without having administrator access to social media accounts (i.e. ability to view the data analytics for each ad (e.g., demographic criteria, duration period, # of impressions, # of engagements, # of views, etc)?

Answer 9: The vendor will not have and does not need access to any ad information in order for their payment information to be on file with any of the social media platforms mentioned in the contract.

10 How would the client like payment verification of the invoices we receive from Facebook and others, on their behalf?

Answer 10) An email with a screenshot showing amount paid will suffice.

10. We plan to add the client's accounts to our credit card accounts with the social media vendors of their choice. Is this acceptable as a way for us to pay their bills?

Answer 11) Yes

12. I noted 6 CLINs. Are they for six, separate vendor payment services?

Answer: 12) Payments will be made to Facebook, Instagram, and Snapchat monthly. There are 6 CLINS, three for year one and three for year two. Billing only on CLIN 0001 for cost paid on behalf of the government and Administrative Fee on CLIN 0002 and Contract Manpower Reporting is CLIN 0003 if the vendor will be charging a fee for this requirement.

13. If the answer above is "yes", will the contracting shop and/or client want to see our labor hours by CLIN?

Answer 13) The labor hours should be estimated considering 5-8 invoices will Need to be paid monthly. This is what each vendors bid will be based on. The ad spend is not included in the bidding process. The hours should will be reported at the time of requesting payment through WAWF and for Contract Manpower Reporting (CMR).

14. Does the client require invoice dispute resolution services?

Answer 14) This is an assumed service and should also be included. Any payment made with a credit card should include these services.

15. For line item# 0001 can you explain further the value the vendor is to calculate? And the unit of 1 per job, what is "job" based on, e.g. per order, request, year?

Answer 15) The company will ONLY be processing and paying invoices on our behalf and then billing us for the exact cost plus their administrative fee. Vendors don’t need to bid CLIN 0001 but the funding will be on contract for the government to reimburse the vendor for payments made on our behalf. They will not be administering any advertising or social media services. 1 Job is for the whole year and alls for multiple invoices on a monthly basis.

16. For line item# 0002 are the admin fees are related to services in which the vendor renders? if not, please explain.

Answer 16) The vendors are bidding on who can provide the lowest administrative fee in reference to processing $6,000/mo of advertising spend on CLIN 0001. They will not be administering any advertising or social media services themselves.

Question 17) Is this a new requirement? if not, can you provide the incumbent information?

Answer 17) No, the Contract Number is W912PQ-18-P- 0108, Centrella, Michael Dominic, Make Things Happen.

Question 18) Just for clarification is the Statement of Work and the PWS the same thing? Based on the SOW there doesn’t seem to be sufficient information to be able to provide a quote because there is no reference to the amount of labor hours involved in managing the billing reconciliation and there is also no information surrounding the monthly amount of advertising funds that the agency would have to carry in advance of reimbursement. This information is necessary to determine cash flow capacity, etc.

Answer 18) The agency will have to carry approximately $6,000 in monthly spend before reimbursement. The vendor is billing us based on how many man-hours it will take to do the requested processing/carrying tasks - so we don't provide how many man-hours that will take. Each month they will invoice through WAWF $6,000 + their administrative fee for processing/carrying the monthly balance.

The vendor should not include the $6,000mo or $72,000/yr in their bid. The bid should consist only of the administrative fee the company will charge in reference to carrying the balance and processing payment.

The vendor will not be conducting any social media or advertising services on the Guard's behalf.

Question 19) In our experience managing social media accounts (to include billing), ads are normally associated with an administrators credit card. Considering the SOW states the Contractor will not have access to the ads, how will the contractor be notified of charges that need to be paid?

Answer 19)

The vendor's payment information will be on file with each social media platform and will be auto-billed at the end of each month, or when ad spend crosses the platform's billing threshold. In the case of Facebook and Instagram, the business will be added as a partner on our Facebook Business account with access set only to payment information.

Question 20 ) RFP does not detail what is required in the proposal (technical approach, past performance, etc).

Please clarify what is required in the contractor's proposal. Will a capability statement and pricing matrix suffice?

Answer 20)

The contractors proposal must include their ability to provide the services requested in the SOW. Payment of an estimated 5-8 invoices per month through Facebook, Instagram, and Snapchat. The bid is for the administration of these payments and are not related to the Ad spend which is controlled by the NYARNG Marketing section.

Question 21) How will the contractor be expected to validate the accuracy of billing without having administrator access to social media accounts (i.e. ability to view the data analytics for each ad (e.g., demographic criteria, duration period, # of impressions, # of engagements, # of views, etc))?

Answer 21):

The vendor will not have and does not need access to any ad information in order for their payment information to be on file with any of the social media platforms mentioned in the contract.

SECTION SF 1449 - CONTINUATION SHEET

SUPPLIES OR SERVICES AND PRICES

CLIN 0001

The cost constraint NTE has been added.

CLIN 0004

The cost constraint NTE has been added.

(End of Summary of Changes)