IB08 Attachment 4_20-25 MEB SMARTBOOK 14 JAN 25.pdf

U.S. ARMY MARKETING &

ENGAGEMENT BRIGADE

SMARTBOOK

TABLE OF CONTENTS

Task Organization 3

USAMEB Unit History 4

USAMEB 5

USAAMSB 8

Mobile Exhibit Company 9

National Conventions Division 33

Outreach Company 38

U.S. Army Parachute Team 46

U.S. Army Marksmanship Unit 54

USAMEB POCs & Websites 64

TASK ORGANIZATION

U.S. Army Enterprise Marketing Office (Chicago, IL)

U.S. Army Marketing and Engagement Brigade (Fort Knox, KY)

U.S. Army Accessions Mission Support Battalion (Fort Knox, KY)

U.S. Army Parachute Team (Fort Liberty, NC)

U.S. Army Marksmanship Unit (Fort Moore, GA)

USAMEB UNIT HISTORY

The U.S. Army Marketing and Engagement Brigade (USAMEB) is located at Fort Knox, Kentucky and includes three subordinate battalions: the U.S. Army Accessions Mission Support Battalion (USAAMSB), Fort Knox, Kentucky, the U.S. Army Marksmanship Unit (USAMU) Fort Moore, Georgia, and the U.S. Army Parachute Team (USAPT) Fort Liberty, North Carolina.

The brigade was officially formed on 1 October 1997 as the U.S. Army Recruiting Command Area Support Group (Provisional). A year later, on 1 October 1998, the U.S. Army Recruiting Command Area Support Group (Provisional) was officially re-designated the U.S. Army Recruiting Command Area Support Group.

The mission was to provide a single headquarters for the intermediate command and control of small units providing logistical, operational, and production support to recruiting. Effective 1 July 1999, the U.S. Army Recruiting Command Area Support Group was officially re-designated as the U.S. Army Recruiting Support Brigade. On 1 October 2002, the U.S. Army Recruiting Support Brigade was re-designated as the U.S. Army Accessions Support Brigade (USAASB). This re-designation came as a part of the overall standup of the U.S. Army Accessions Command (USAAC), headquartered at Fort Monroe, Virginia. Effective 1 October 2004, the re-designation of the U.S. Army Recruiting Support Brigade to the USAASB became official.

On 1 October 2012, the USAASB was designated as a direct reporting unit to the Assistant Secretary of the Army for Manpower and Reserve Affairs. The brigade was operationally aligned under the Army Marketing and Research Group at Crystal City, Virginia. The brigade was re-designated in January 2017 by the Secretary of the Army as the U.S. Army Marketing and Engagement Brigade.

On 1 October 2018, the USAMEB was assigned to TRADOC and was further assigned to the U. S. Army Recruiting Command in January 2019.

On 1 October 2024, the USAMEB was assigned to the Army Marketing Enterprise Office (AEMO), USAREC.

USAMEB

The Marketing and Engagement Brigade engages with Americans to connect the public with our Army. The BDE enhances accessions with demonstrations of elite skills and Army exhibits.

O/O, provide unique support to the operational and generating force.

Muñoz Building 9th Cavalry Regiment Avenue Fort Knox, KY 40121 Visit us at recruiting.army.mil/meb

USAMEB UNIT HISTORY

http://recruiting.army.mil/meb

MARKETING DISTRIBUTION CENTER

The MDC supports approximately 6,000 customers, including Army Recruiting Command, Cadet Command, the Army National Guard and the Army Reserve. For questions or requests for MDC support contact the USAMEB S4 Staff Officer at 502-626-0690.

https://recruiting.army.mil/marketing_distribution/

• Marketing Distribution Center (MDC)

• U.S. Army Accessions Mission Support Battalion (USAAMSB):

mobile and fixed assets, outreach companies

• U.S. Army Marksmanship Unit (USAMU): five competition teams, custom firearms shop, and an instructor group

• U.S. Army Parachute Team (USAPT) Golden Knights: two demonstration, three competition, one tandem team and five fixed-wing aircraft

• USAMEB Branding Support Program

• Awards Incentives Program

• Contract Quality Assurance Department (CQAD)

USAMEB MAJOR SUPPORT

CAPABILITIES AND UNITS

https://recruiting.army.mil/marketing_distribution/

BRANDING SUPPORT PROGRAM (BSP)

• Banners

• Sandwich Signs

• Fence Post Signs

• Magnetic Signs

• Yard Signs

MEB produces custom branding products for USAREC and USACC:

• USAREC and USACC Brigades receive set allocations of BSP support each year; no charge to request products

• USAREC request: submitted through BDE A&PA to the Marketing & Engagement Brigade (MEB) S3

• USACC submits through BDE for custom request

• Requests take 30 to 45 days on average to fill

• Detailed catalog of available products can be found by contacting the USAMEB Operations S3 on the ikrome page under the Multimedia tab.

• Window Graphics

• Pull-up Banners

• Posters/Wall Murals

• Fathead Stickers

• Custom Graphics

• Incentive Items

• Marketing Distribution Center (MDC)

• U.S. Army Accessions Mission Support Battalion (USAAMSB):

mobile and fixed assets, outreach companies

• U.S. Army Marksmanship Unit (USAMU): five competition teams, custom firearms shop, and an instructor group

• U.S. Army Parachute Team (USAPT) Golden Knights: two demonstration, three competition, one tandem team and five fixed-wing aircraft

• USAMEB Branding Support Program

• Awards Incentives Program

• Contract Quality Assurance Department (CQAD)

USAAMSB

Key Capabilities:

· Mobile Exhibit Company (MEC)

· National Conventions Division (NCD)

· Outreach Company (OC)

U.S. Army Accessions Mission Support Battalion Bldg #206 9th Cavalry Regiment Avenue Fort Knox, KY 40121

The U.S. Army Accessions Mission Support Battalion enhances recruiting and marketing operations by connecting & engaging with the American public through innovative exhibits, elite skills, and shared life passions.

U.S. Army Mission Support Battalion

(Fort Knox, KY)

HHC OC MEC

NCD

U.S. ARMY MOBILE EXHIBIT COMPANY

U.S. ARMY MOBILE EXHIBIT COMPANY

The U.S. Army Mobile Exhibit Company (MEC) conducts professional mobile and fixed exhibits, enhances public awareness, and provides quality leads to the U.S. Army accessions mission while connecting America’s people with America’s Army.

COMPANY

SOCIAL MEDIA

LINKTREE

MOBILE EXHIBITS

11x Heavy Assets

Adventure Semi 1 (AS1-Army Adventure)

Adventure Semi 2 (AS2-Special Operations)

Adventure Semi 3 (AS3-Aviation)

Adventure Semi 8 (AS8-MULE)

Adventure Semi 4 (AS4-American Soldier)

Adventure Semi 5 (AS5-Medical)

Adventure Semi 9 (AS9-STEM)

Extreme Truck (ET1)

Mobile DRASH (MD1)

Army Entertainment Trailer (AET)

Decide To Lead (DTL)

Fitness Trailer (FIT 1)

All Terrain Fighting Vehicle (ATFV)

Army Robotics Trailer (ART)

7x Light Assets

Adventure Semi 11 (AS11- Army Air Rescue)

Band Trailer (BT-Band)

Fitness Trailer (FIT 2)

Adventure Semi 10 (AS10-eSport Gaming Asset Experience)

MOBILE EXHIBITS

MOBILE EXHIBIT VERSATILITY

AS1

AS2

AS3

AS4

AS5

AS8

AS9

AS10

AS11

AET

ET

ATFV

ART

FIT2

MD

FIT1

AS1

AS2

AS3

AS4

AS5

AS8

AS9

AS10

AS11

AET

ET

ATFV

ART

FIT2

MD

FIT1

EO

D R ob ot

STE

M

S im ul at io n

Virt ua l S an d Ta bl e

D8 Doz er C at er pi lla r

Virt ua l R ea lit y

Dec id e to

L ea d O cu lu s Rift

HTC

V ive

Fu nc tio na l F itn es s

ACFT

C ap ab le La se r S ho t

Ta st e of

L ib er ty

W ea po ns

S im ul at io n

W ea po ns

D is pl ay

Esp or ts Avi at io n Sim ul at or

Par ac hu te

S im ul at or

In te gr at ed V isu al

Aug m en te d Sys te m

Arm y

Equ ip m en t D is pl ay

Car ee r N av ig at io n

Com ba t M ed ic in e

Dis tr ac te d Driv in g

Ped al

C ar t Im pa ire d Vis io n

G og gl es

Dru nk

M at

All-T er ra in

V eh ic le s

M ed ic al

S im ul at io n

M an ne qu in

F6

S up er T ru ck

STEM ARMY SYSTEMSWEAPONSVR FITNESS SPECIALPUBLIC SAFETY

MOBILE EXHIBIT PROCESS

All requests are through the G7 quarterly fusion process. Nominations for assets from BN A&PA’s flow through BDE A&PA to G7. Unforecasted requests are submitted through EMM as needed. These requests are dependent on asset availability and event ROI and are approved through

USAREC.

NLT 45 days from the start date, the supported unit submits the F111 through EMM to MSB.

MOBILE EXHIBIT COMPANY BEST PRACTICES

FOR REQUESTING UNITS

1. Verify asset emplacement location. There have been several circumstances where the semi asset is emplacing in accordance with the provided plan by the host unit and venue personnel have informed recruiters that the identified location is not authorized for use.

2. Exhibitors are not recruiters. The primary responsibility of exhibitors is to maintain and operate the asset rather than to recruit potential enlistees. The host unit is responsible for managing crowd control, gathering leads, and recruiting operations. All large assets require four plus additional support personnel (i.e. Recruiters, Cadets, TPU Soldiers or Future Soldiers). Small assets require two plus additional support personnel.

3. Timely submission of FS 111s (Strategic Asset Request). Timely submission of FS111s (NLT 45 days) allows exhibitors to 1. Conduct a map survey of the proposed emplacement location 2. Complete lodging accommodations near the event, and 3. Verify semi-asset travel routes to avoid low bridges and restricted roads due to vehicle height and weight.

4. Exhibitor work/rest cycle. Exhibitors are restricted from traveling after dark to reduce risk to equipment and personnel.

Additionally, exhibitors are restricted to 12 hours per day (this includes trips to events) and must receive a minimum of one day’s rest after working seven consecutive days (both exhibitors are not required to be off at the same time, but the host unit can expect one exhibitor on the 8th day and one exhibitor on the 9th day). Events supported for 10 or more days equals two rest days. Three or more days of consecutive travel equals one rest day.

5. Travel distance between events. Distance between consecutive events cannot exceed 75 miles or two hours of drive time one way (whichever comes first). Any combination of event and travel in the same day will not exceed a 12-hour workday.

6. Site security. Vehicles can only be left overnight in a venue where there is security available, and they have visibility of the asset.

7. Load-in and Load-out times. These are particularly important during fairs. Suppose the asset misses the load in time due to inaccurate information from the host unit. The venue representatives will not allow the asset to proceed into the designated emplacement area, often resulting in event cancellations. Additionally, once the asset is emplaced in the fairgrounds, the venue will not allow loadouts until the event is completed.

8. Movie theater/youth center/malls support. Movie theaters, youth centers, and malls have historically produced a low return on investment. Typical visitors to these venues do not meet age requirements (too young) or are tied to specific event timelines (movie start times or shopping). Avoid booking events around these venues.

9. Multiple assets at one location. Avoid using more than one asset on one location unless it’s a large event and the assets are spread out so as to not have repeat prospects.

10. Shore Power. Three Phase - 208 Volts - 200 AMP Service

11. Parking on non-hardball surfaces. Assets should be parked on hardball/paved, level surfaces. In the event an asset needs to park on sand, grass, non-hardball surfaces, the supported unit will be expected to cover any expenses in the event the asset must be towed out of the provided parking location or causes damage to the provided parking location (ex: gouges in grass). An MFR template stating the above will be provided by the asset Team Chief for applicable events.

A S

| A

R M

Y A

D V

E N

T U

R E

S E

M I

Apache Flight Simulator

Oculus Rift VR System

EXHIBIT REQUIREMENTS

• Additional Recruiting NCOs Cadre: +4

• Exhibit Space: 75’ x 24’

• Exhibit Surface: Hard & Level

• Weight Support: 30 tons

EXHIBIT COMPONENT FUNCTION

Oculus Rift VR System (x3) Virtual Reality

Apache Helicopter Flight Simulator Army System

MOS Career Navigator Army System

Parachute Simulator Virtual Reality

EOD Robot STEM

Land Warrior Display Weapons

Taste of Liberty Weapons

M9 Weapon Laser Shot Weapons

OPTIMAL EMPLOYMENT

• State/County Fairs

• Air Shows

• Sporting Events

• High Schools

• Colleges & Universities

M9 Laser Shot

S

| S P

EC

IA

L O

P E

R

AT

IO

N

S S

E M

I

EXHIBIT REQUIREMENTS

• Additional Recruiting NCOs Cadre: 3

• Exhibit Space: 75’ x 24’

• Exhibit Surface: Hard & Level

• Weight Support: 30 tons

EXHIBIT COMPONENT FUNCTION

Parachute Simulator (2) Virtual Reality

Oculus Rift VR System Virtual Reality

AH-6 Flight Simulator Army System

MOS Career Navigator Army System

M9 Weapon Laser Shot Weapons

Soldier & Weapon Displays Weapons

Taste of Liberty Weapons

OPTIMAL EMPLOYMENT

• State/County Fairs

• Air Shows

• Sporting Events

• High Schools

• Colleges & Universities

Special Forces Operator Mannequins

Taste of Liberty

Parachute Simulator

S

| A

V

IA

T

IO

N A

D V

E N

T U

R E

S E

M I

EXHIBIT REQUIREMENTS

• Additional Recruiting NCOs Cadre: +4

• Exhibit Space: 75’ x 24’

• Exhibit Surface: Hard & Level

• Weight Support: 30 tons

EXHIBIT COMPONENT FUNCTION

Helimod Simulator (x8) Army System

MOS Career Navigation Army System

Oculus Rift VR System (x8) Virtual Reality

OPTIMAL EMPLOYMENT

• State/County Fairs

• Air Shows

• Sporting Events

• High Schools

VR Flight Simulator

S

| A M

E R

IC

A

N S

O

LD

IE

R

A D

V E

N T

U R

E S

E M

I

Soldier Display

CROWS Simulator

NVG Interactive Exhibit

EXHIBIT REQUIREMENTS

• Additional Recruiting NCOs Cadre: +4

• Exhibit Space: 75’ x 24’

• Exhibit Surface: Hard & Level

• Weight Support: 30 tons

EXHIBIT COMPONENT FUNCTION

MOS Career Navigator Army System Night Vision Interactive Exhibit Army System Integrated Visual Augmentation System Army System Pistol Laser Shot Weapons Soldier & Weapon Displays Weapons

CROWS Simulator Weapons

OPTIMAL EMPLOYMENT

• State/County Fairs

• Air Shows

• Sporting Events

• High Schools

S

| M

E D

IC

A

L M

A R

K E

T

IN

G S

E M

I

Sim-Man Mannequin

Traumatic Brain Injury Display

New Interactive Experience

EXHIBIT REQUIREMENTS

• Additional Recruiting NCOs Cadre: +4

• Exhibit Space: 75’ x 24’

• Exhibit Surface: Hard & Level

• Weight Support: 30 tons

EXHIBIT COMPONENT FUNCTION

SIM–MAN 3G Mannequin Army System

Prosthetic Display (Removable) Army System

Traumatic Brain Injury Display Army System

Pillars of Medical Display Army System

Medical Equipment Display Army System

Oculus Rift VR System Virtual Reality

Patient Simulators (2) Army System

OPTIMAL EMPLOYMENT

• Medical Conventions

• Universities with Medical Programs

• STEM Conventions

S

| M O

B

IL

E U

S A

B

IL

IT

Y

L A

B E

X P

E R

IE

N

C E

Dozer Caterpillar

HTC Vive VR System

EXHIBIT REQUIREMENTS

• Additional Recruiting NCOs Cadre: +5

• Exhibit Space: 90’ x 24’

• Exhibit Surface: Hard & Level

• Weight Support: 35 tons

EXHIBIT COMPONENT FUNCTION

EOD Robot STEM

Oculus Rift VR System Virtual Reality

HTC Vive VR System Virtual Reality

Decide to Lead Virtual Reality

Distracted Driver Simulator Virtual Reality

D8 Dozer Caterpillar Virtual Reality

Taste of Liberty Weapons

OPTIMAL EMPLOYMENT

• State/County Fairs

• Air Shows

• Sporting Events

• High Schools

*Asset cannot deploy in California

S

| S

T E

M A

S S

E T

E X

P E

R

IE

N C

E EXHIBIT REQUIREMENTS

• Additional Recruiting NCOs Cadre: +4

• Exhibit Space: 75’ x 24’

• Exhibit Surface: Hard & Level

• Weight Support: 30 tons

EXHIBIT COMPONENT FUNCTION

Year 2032 Scenario STEM

SARAH Robot Experience STEM

EOD Robot STEM

Computer Systems/Touchscreens STEM

OPTIMAL EMPLOYMENT

• STEM Conventions

• Universities with STEM

• High Schools

SARAH Robot Experience

Year 2032 Scenario Situation Room

S

E

S P

O R

T S

G A

M

IN

G A

S S

E T

E X

P E

R

IE

N C

E

EXHIBIT REQUIREMENTS

• Additional Recruiting NCOs Cadre: +4

• Exhibit Space: 75’ x 24’

• Exhibit Surface: Hard & Level

• Weight Support: 30 tons

EXHIBIT COMPONENT FUNCTION

Multi platformed competitive gaming STEM

This asset helps young people see Soldiers in a different light and have a better understanding of the opportunities in the U.S. ARMY.

OPTIMAL EMPLOYMENT

• State/County Fairs

• Air Shows

• Sporting Events

• High Schools

• Colleges & Universities

• STEM Conventions

High-end Gaming Chairs

Competitive Gaming Setups

S

V

IR

T U

A L

R E

A

LI

T Y

A

IR

R E

S C

U E

E X

P E

R

IE

N C

E

EXHIBIT REQUIREMENTS

• Additional Recruiting NCOs Cadre: +4

• Exhibit Space: 75’ x 24’

• Exhibit Surface: Hard & Level

• Weight Support: 30 tons

EXHIBIT COMPONENT FUNCTION

Oculus Rift VR System Virtual Reality

Air Rescue Experience Virtual Reality

OPTIMAL EMPLOYMENT

• State/County Fairs

• Air Shows

• Sporting Events

• High Schools

• Colleges & Universities

Air Rescue Simulation

VR Capabilities

Game Screenshot

FI

T

| F

IT

N E

S S

S E

M I

EXHIBIT REQUIREMENTS

• Additional Recruiting NCOs Cadre for set-up and tear-down: +8

• Additional Recruiting NCOs Cadre for operation: +4

• Exhibit Space: 75’ x 24’

• Exhibit Surface: Hard & Level

• Weight Support: 30 tons

EXHIBIT COMPONENT FUNCTION

Rowing Stations X 5 Fitness ACFT Fitness

OPTIMAL EMPLOYMENT

• State/County Fairs

• Air Shows

• Sporting Events

• Colleges & Universities

• Fitness Competitions

Barbell Squat

Rowing

Pull up

B T

B

A N

D T

R A

IL

E

R S

E M

I

EXHIBIT REQUIREMENTS

• Additional Recruiting NCOs Cadre: +4

• Exhibit Space: 75’ x 24’

• Exhibit Surface: Hard & Level

• Weight Support: 30 tons

EXHIBIT COMPONENT FUNCTION

Laser Light Show Entertainment

Smoke Machine Entertainment

OPTIMAL EMPLOYMENT

• State/County Fairs

• Air Shows

• Sporting Events

• High Schools

• Colleges & Universities

• Outdoor Music Venues

In Concert Miami, Florida

Band Trailer Mobile Stage

E T

| E

X T

R E

M E

T R

U C

K

EXHIBIT REQUIREMENTS

• Additional Recruiting NCOs Cadre: +2

• Exhibit Space: 50’ x 25’

• Exhibit Surface: Hard & Level

EXHIBIT COMPONENT FUNCTION

F650 Supertruck Special

OPTIMAL EMPLOYMENT

• State/County Fairs

• Air Shows

• Sporting Events

• Ranger Challenge Events

ET1 FFA

F650 Supertruck

M D

| M

O B

IL

E

D R

A S

H

EXHIBIT REQUIREMENTS

• Additional Recruiting NCOs Cadre: +2

• Exhibit Space: 30’ x 20’

• Exhibit Surface: Indoor or Outdoor

EXHIBIT COMPONENT FUNCTION

Static Display Comprised of:

DRASH Tent Army System

Surgical Bed Medical

Anesthesia Machine Medical

Other Medical Equipment Medical

OPTIMAL EMPLOYMENT

• AMEDD Conventions

• Medical School Events

• Nursing School Events

• Medical Conferences

E T

A

R M

Y E

N T

E R

TA

IN

M E

N T

T R

A

IL

E R

EXHIBIT REQUIREMENTS

• Additional Recruiting NCOs Cadre: 3

• Exhibit Space: 50’ x 15’

• Exhibit Surface: Hard & Level

EXHIBIT COMPONENT FUNCTION

Distracted Driver and Flight Simulators (x5) STEM/Education

Pedal Kart & Impairment Goggles Education

OPTIMAL EMPLOYMENT

• State/County Fairs

• Air Shows

• Sporting Events

• Gun Shows

Distracted Driver Simulators

Distracted Driver Trailer

FI

T

A

R M

Y F

IT

N

E S

S T

R A

IL

E

R

EXHIBIT REQUIREMENTS

• Additional Recruiting NCOs Cadre: +2

• Exhibit Space: 40’ x 30’

• Exhibit Surface: Hard & Level

EXHIBIT COMPONENT FUNCTION

Pull-Up Bars Fitness

Rope Whips Fitness

Medicine Balls Fitness

Weight Sled Fitness

Kettle Balls Fitness

Hurdles Fitness

Sit-ups Pads Fitness

Agility Cones Fitness

OPTIMAL EMPLOYMENT

• State/County Fairs

• Air Shows

• Sporting Events

• High Schools

• Colleges & Universities

Pull-up Bar

Deadlift Bar

AT

FV

A

LL

-T E

R R

A

IN

F

IG

H T

IN

G

V E

H

IC

LE

Electric Motorcycle (150cc)

RAZOR ATV

EXHIBIT REQUIREMENTS

• Additional Recruiting NCOs Cadre: 2

• Exhibit Space: 50’ x 25’

• Exhibit Surface: Hard & Level

EXHIBIT COMPONENT FUNCTION

Electric Motorcycle Army System

MRZR-D2 Side-By-Side Army System

Quad Bike Army System

EOD Robot STEM

Gaming System (x2) Xbox/PS4 STEM

OPTIMAL EMPLOYMENT

• State/County Fairs

• Air Shows

• Sporting Events

• High Schools

• Car Shows

• Motorcycle Rallies

Quad Bike

R

T

A R

M Y

R O

B O

T

IC

S T

R A

IL

E

R

EXHIBIT REQUIREMENTS

• Additional Recruiting NCOs Cadre: +2

• Exhibit Space: 50’ x 25’

• Exhibit Surface: Hard & Level

EXHIBIT COMPONENT FUNCTION

Dragon Runner 10 STEM

PackBot 510 STEM

110 First Look STEM

OPTIMAL EMPLOYMENT

• STEM Conventions

• Universities with STEM

• High Schools

Robotics Control Station

PackBot 510

D

T L

| D

EC

ID

E

T O

L E

A D

Gaming Stations

VR Station

EXHIBIT REQUIREMENTS

• Exhibitors Required 4

• Additional Recruiting NCOs Cadre: +2

• Exhibit Space: 30’ x 30’

• Exhibit Surface: Hard & Level

EXHIBIT COMPONENT FUNCTION

Perception vs. Reality Education

Battle of Wits Education

A Day in the Life of a Junior Officer Virtual Reality

OPTIMAL EMPLOYMENT

• Conventions

B

B

A R

M Y

B A

S S

B O

AT

EXHIBIT REQUIREMENTS

• Additional Recruiting NCOs Cadre: +2

• Exhibit Space: Boat Only 30’ x 20’

• Exhibit Space: Boat and Truck 45’ x 20’

• Weight Support 6K

EXHIBIT COMPONENT FUNCTION

Bass Boat Army System

Polaris side by side (if requested) Army System

OPTIMAL EMPLOYMENT

• High Schools

• Colleges & Universities

• Fishing Tournaments

• State/County Fairs

• Outdoor Conventions

NATIONAL CONVENTIONS DIVISION

The National Conventions Division (NCD) supports the total Army recruiting effort by assisting USAREC, USACC, and MRB in promoting Army programs and incentives among selected audiences and improving access to target markets through influences/ prospect recognition, understanding and support of Army programs and recruiting efforts.

Best Employed:

• Educational Expos

• Medical Expos

• Musical Expos

• Religious ExposN

A T

IO

N

A L

C O

N V

E

N

TIO

NS DIVISIO

N

COMPANY SOCIAL MEDIA LINKTREE

FIXED EXHIBITS

Special Purpose Exhibits Medium Exhibits Small Exhibits

20 x 20 ft Inflatable Spider Tent 1 Asset 1x Exhibitor

8 x 10 ft Flat Panel Abstract (6 Assets) 1x Exhibitor

8 x 10 ft Embrace Popups (5 Assets) 1x Exhibitor

10 x 20 ft Nimlok Exhibit (8 Assets) 1x Exhibitor

8 x 8 ft and Larger 8 Wall Creative Display (4 Towers and Lighted Led Retrieval Tables) 2-3x Exhibitors

HDT/FST Tent (1 Asset) 20 x 30 ft 2x Exhibitors

NCD1

60 x 90 ft AUSA 3x Exhibitors

Fixed Exhibit Transport

BOOTH ENHANCEMENTS

Interactive Medical Table 3x8 1 Asset 1x Exhibitor

REVO 360 Photo Booth 2 Assets 1x Exhibitor

Taste of Liberty 1 Asset 1x Exhibitor per asset

Dog Tag Maker 4 Assets 1x Exhibitor per asset

Arcade Basketball Toss 4x4x8 4 Assets 1x Exhibitor per asset

Explosive Ordnance Robot

(EOD)

2 Assets 1x Exhibitor per asset

Drop to Win Boards 4 Assets 1x Exhibitor per asset

Arcade Punching Bag 4x2x1 1 Asset 1x Exhibitor

The U.S. Army Outreach Company (OC) conducts marketing/outreach operations through personal & powerful engagements and by demonstrating elite Army skills. The OC deploys the Warrior Fitness Team (WFT), the eSports Team, the “As You Were” Band (AYW) and the Army Outdoors Team (ODT) to showcase Soldiers in a different light and create awareness about Army career opportunities.

U.S. ARMY OUTREACH COMPANY (OC)

• Functional Fitness (CrossFit) Competition Teams (various combinations of male/female athletes)

• Strength Team

Best Employed:

• Fitness competition

• Fitness clinics

• With FIT2 trailer

The U.S. Army Warrior Fitness Team competes and wins in functional fitness and strength sports to create awareness about Army service, Soldier experiences, and influence highly motivated and qualified candidates to join the U.S. Army.

U.S. ARMY WARRIOR FITNESS TEAM

Elite Gamers in the following titles:

• Call of Duty, Overwatch, Apex Legends, Rocket League, Halo, and more

Activities:

• Shout casters

• Tournament play

Best Employed:

• Gaming competitions

• Gaming conventions

• With AS10 trailer

The U.S. Army eSports Team competes and wins tournaments in various game titles to create awareness about Army service, Soldier experiences, and being able to continue your passions while serving in the U.S. Army.

U.S. ARMY eSPORTS TEAM

COMPANY SOCIAL

MEDIA LINKTREE

discord.gg/usarmyesports

The central hub for the USAE community where members can share their passion for gaming. Currently open to Active, Reserve, National Guard, and DoD Civilians, this platform allows for interaction with players from all around the world.

STATS

• 17,000 members

• Over 45 supported games

• Competitive and Casual JOIN THE SERVER http://discord.gg/usarmyesports

The U.S. Army Outdoors Team competes and wins at various tournaments and attends outdoor activities and venues to create awareness about Army service, Soldier experiences, and influence highly motivated and qualified candidates to join the U.S. Army.

Best Employed:

• High schools

• College & universities

• Fishing tournaments

• Outdoor conventions

U.S. ARMY OUTDOORS TEAM

U.S. ARMY OUTDOORS TEAM

U.S. ARMY MUSICAL OUTREACH TEAM

• Singer/Electric Guitarist

• Bass Guitarist

• Drummer

• Sound Engineer Team

• Band Trailer

The "As You Were" Musical Outreach Band is a national touring rock band that represents the Army through performance of original rock music. The band performs at high schools, colleges, music festivals and sporting events to create awareness about Army career opportunities, generate leads, and influence highly motivated and qualified candidates to join the U.S. Army.

U.S. ARMY MUSICAL OUTREACH TEAM

Team Social Media accounts:

www.facebook.com/usarmyoutdoors www.instagram.com/armyoutdoors

The United States Army Parachute Team, the Golden Knights, is the premier demonstration, tandem, and competition parachute team of the United States Army.

The Golden Knights organization is made up of five sub-teams, or sections: the Demonstration Teams, the Tandem Team, the Competition Team, the Aviation Section, and the Headquarters Section.

To request support from APT visit website at:

www.goarmy.com/golden-knights.html

Team Social Media Accounts:

Facebook: @usarmygoldenknights Instagram: @armygoldenknights

Key Capabilities:

• 2x Parachute Demonstration Teams

• Tandem Orientation Program

• 4-Way Formation Skydiving Team

• Canopy Piloting Team

• Canopy Relative Work Team

• Aviation Section (5x Aircraft)

• Safety and Training Team

U.S. Army Parachute Team (Fort Liberty, NC)

U.S. ARMY PARACHUTE TEAM

DEMONSTRATION TEAM

WORLD STAGE PERFORMANCES

The Demonstration Teams consists of 26 members who travel nationally and internationally to perform at various events in support of U.S. Army Accessions.

International Council of Airshows each December drives APT’s airshow calendar for the year.

Tandem Camp nominations are through the G7 on a yearly basis (o/a September).

Army Bodyflight Experience (ABE) nominations are through the G7 quarterly fusion process, 1st QTR only.

Other demonstration requests are through the G7 quarterly fusion process. Nominations for assets from BN A&PA’s flow through BDE A&PA to G7.

Unforecasted requests are submitted on a DD Form 2535 to USAPT operations. These requests are dependent on asset availability. Once approved, the event will be tracked in EMM.

USAPT REQUEST PROCESS

TANDEM TEAM

SHARING THE EXHILARATING EXPERIENCE OF FREEFALL

The Golden Knights Tandem Team provides tandem parachute jumps to individuals including local and national celebrities, media personnel, and VIPs. This Team consists of Soldiers selected from the ranks of the Demonstration Teams. They are specially trained in tandem parachuting and accelerated freefall parachuting techniques, as well as freefall photography.

COMPETITION TEAM

BRINGING HOME THE AWARDS

The Golden Knights Competition Team has earned the highest accolades in parachuting competitions, earning 460 national championships, 101 world championships, 32 national team titles and 10 world team titles. Over the past 64 years, the team has also broken 351 world records, including military records held in the Conseil International du Sport Militaire.

DEMONSTRATION TEAM

WORLD STAGE PERFORMANCES

The Demonstration Teams consists of 26 members who travel nationally and internationally to perform at various events in support of U.S.

Army Accessions.

HEADQUARTERS TEAM

LEADERSHIP AND LOGISTICS MAKE THE ENTIRE TEAM

SUCCESSFUL

The Headquarters Team is responsible for the leadership, organization, scheduling, logistics, and media relations for the Golden Knights’ mission. This behind the scenes work gets the teams to where they need to be, and makes it possible for them to put on an amazing show of professionalism.

AVIATION DETACHMENT

DEDICATED AIR AND GROUND CREWS MAKE THE SUCCESS POSSIBLE

The Golden Knights Aviation Team, known as “Team 6”, is responsible for operating and maintaining the Golden Knights’ fleet of aircraft. The Golden Knights rely on a dedicated ground and air crew to maintain the aircraft used during performances and competitions. Currently, the Golden Knights utilize the C-147A “Dash 8” and the UV-18 De Havilland “Twin Otter.”

C-147A DASH 8-315 SERIES

The C-147A has been the flagship and primary support aircraft for the Golden Knights’ Black and Gold Demonstration Teams since 2018. The aircraft has been modified with troop seats and a large door that is used during jump operations.

This aircraft is powered by two Pratt and Whitney 123B engines capable of producing 2250 shaft house power each. The C-147A is manned by a crew of three Soldiers, 2 pilots and 1 crew chief.

UV-18 DE HAVILLAND TWIN OTTER

The UV-18 De Havilland is the primary support aircraft for the Golden Knights’ Competition and Tandem Teams. This Short Take-Off and Landing aircraft is powered by two Pratt and Whitney PT6-27 turbine engines and is capable of dispersing up to 14 parachutists very quickly from takeoff. The performance capabilities of the UV-18 De Havilland allows for multiple training jumps to be conducted during the duty day, which allows the Golden Knights Competition Team to prepare more efficiently for national and worldwide competition.

MAINTENANCE AND SUPPORT TEAMS

The Golden Knights support team is comprised of a maintenance NCOIC and four enlisted helicopter maintainers/crew chiefs (MOS 15 T/U). Soldiers are assigned to the Golden Knights maintenance and support teams only after a thorough review of their service records, performance history, and completion of an interview/board process.

The U.S. Army Marksmanship Unit (USAMU) supports accessions and enhances lethality to enable the Army to win on a complex, competitive battlefield. On order, provide augmentation to overseas contingency operations.

KEY CAPABILITIES:

• International Rifle Team

• International Shotgun Team

• Service Pistol Team

• Service Rifle Team

• Action Shooting Team

• Instructor Training Team

• Custom Firearms Shop

U.S. Army Marksmanship Unit (Fort Moore, GA)

U.S. ARMY MARKSMANSHIP UNIT

Follow on:

• Facebook: @USAMU1956/

• YouTube: @goUSAMU

• X: @USAMUSoldiers

• Instagram:@usamu1956/

• Flickr: https://www.flickr.com/photos/usamu/albums

• Photo and video downloads:

https://www.dvidshub.net/unit/USA-MU

• All requests are through the G7 quarterly fusion process. Nominations for assets from BN A&PA’s flow through BDE A&PA to G7. Unforecasted requests are submitted through EMM as needed. These requests are dependent on asset availability and event ROI and are approved through

USAREC.

U.S. ARMY MARKSMANSHIP UNIT

INTERNATIONAL SHOTGUN TEAM

The International Shotgun Team competes in national, international and Olympic competitions. Soldiers compete in the international trap and skeet disciplines. The team’s most important matches include the World Championships, National Championships, World Cups and the Olympics.

These competitions also enable the team to connect America’s people with America’s Army in unique ways that support the overall Army accessions mission, and raise the Army’s combat readiness.

INTERNATIONAL RIFLE TEAM

The International Rifle Team specializes in two Olympic style rifle disciplines with more than 80 world records and countless medals at the Olympics, Pan American Games, World Championships, and World Cups. They are technical experts who also conduct rifle marksmanship instruction for Soldiers across the Army.

The Air Rifle event is fired from the standing position at 10 meters.

Competitors engage a target that is the size of a period in size twelve font.

The projectile fired is a .177 caliber pellet.

The .22 caliber small bore free-rifle is fired at a distance of 50 meters.

Competitors fire from the kneeling, prone, and standing positions engaging a target that is 10.4mm in diameter.

Ultimately, competing in and winning these events enables the International Rifle Team to share the knowledge gained from these competitions with the broader Army in an effort to increase the Army’s combat readiness.

SERVICE PISTOL

The Service Pistol Team owns several championships and national records, dominating at conventional and action pistol events. They provide training throughout the Department of Defense while also playing a vital role in connecting with the American people.

The Service Pistol Team is under Congressional mandate and tasked with the responsibility of conducting the Small Arms Firing School (SAFS) at the National Matches at Camp Perry, Ohio each year.

SERVICE RIFLE TEAM

The Service Rifle Team primarily competes with an accurized version of the M16A2 rifle at distances of 200 to 1000 yards. Select members of the team also compete with bolt-action rifles equipped with both telescopic and aperture sights from 800 to 1000 yards.

Ultimately, competing in and winning the Interservice and National Championship matches, as well as numerous local, state, and regional championships enables the Service Rifle Team to share the knowledge gained from these competitions with the broader Army in an effort to increase the Army’s combat readiness. These competitions also enable the team to connect America’s people with America’s Army in unique ways that support the overall Army accessions mission and subsequently raise the Army’s combat readiness.

The Service Rifle Team enhances the Army’s recruiting effort by interacting with the public at the Small Arms Firing School (SAFS). SAFS is conducted in conjunction with the National Matches. Initiated in 1903, and mandated by US Code, SAFS is a program of instruction designed to instruct civilians in the use of the current Service Rifle (M16A2) and Service Pistol (M9). SAFS consists of a period of classroom instruction by the instructors of the Service Rifle Team, followed by hands-on range firing and a modified Excellence in Competition match.

ACTION SHOOTING TEAM

If shooting has an “extreme” category, then action shooting is it. Hustling as fast as they can, competitors negotiate obstacles, speed-reload, and fire razor accurate shots on target.

In competition, Soldiers of the Action Shooting Team are measured by their ability to shoot rapidly and accurately with a pistol, rifle and/or shotgun. Shooters take on obstacle shooting courses, requiring six to thirty plus accurate shots. The scoring system measures points scored per second, and then weighs the score to compensate for the number of shots fired. Both speed and accuracy are equally important. A fast run with inaccurate hits is just as detrimental to a competitor’s score as perfect shots and a slow time. The key to success is a balance of speed and accuracy.

With these competitions similar to combat engagements, the Action Shooting Team is regularly utilized as instructors to help improve small arms lethality across the force.

INSTRUCTOR TRAINING GROUP

The Instructor Training Group Soldiers serve as the primary instructors in support of the USAMU’s mission to improve small arms lethality.

Made up of combat veterans with a wealth of knowledge and first-hand experience, the Instructor Training Group Soldiers conduct tailored marksmanship training courses wherever they are asked to go.

These mobile training teams provide effective marksmanship training courses and subject matter expertise to assist commanders in achieving their mission.

For training request form and/or more information:

CUSTOM FIREARMS SHOP

The Custom Firearms Shop produces top-quality, match-grade rifles, pistols and shotguns, as well as much of the ammunition for the Army Marksmanship Unit.

The Shop has a proven track record of providing the Army with precision long-range small arms.

ABOUT THE SHOP

For more than five decades, the Custom Firearms Shop has customized and built the weapons systems used by the Army. The small arms innovations resulting from the shop’s mission to assist USAMU Soldiers succeed at the highest level of competition has directly contributed to the Army’s combat effectiveness on the battlefield.

The Custom Firearms Shop produces match-grade weapons and ammunitions to support USAMU competitive programs.

The Shop also provides research and development for the Army to improve capabilities of small arms and ammunition.

The Shop also provides service to every Army research center conducting small arms development.

• USAMU Accessions and Marketing Team coordinates, plans, and executes Total Army Involvement Recruiting (TAIR) missions in support of U.S. Army Recruiting and U.S.

Army Cadet Commands. The Accessions and Marketing Team implements Army campaigns through marksmanship competitions, Soldier-Athlete impressions, and targeted Army Marketing Campaigns.

• Available accessions assets include: Static Branded/ weapon displays, Advanced Marksmanship Training Simulator, and the Shotgun Demo Team.

• For more information about USAMU Accessions Support please contact 706-505-4958.

USAMU ACCESSIONS SUPPORT AND CAPABILITIES

• USAMEB Commander: 502-626-1751

• USAMEB Command Sergeant Major: 502-626-1751

• USAMEB S-3 (events, branding support, PAO, training, and awards):

usarmy.knox.usarec.list.meb-hq-s3@army.mil USAMU: recruiting.army.mil/army_marksmanship/ USAPT: recruiting.army.mil/golden_knights/ USAAMSB: recruiting.army.mil/usamsb/ Visit us at:

Facebook: @USARMYMEB Instagram: @us_army_meb

USAMEB POCs & WEBSITES http://recruiting.army.mil/army_marksmanship/ http://recruiting.army.mil/golden_knights/ http://recruiting.army.mil/usamsb/ http://facebook.com/USARMYMEB http://instagram.com/us_army_meb