Statement of Objectives Amendment 0001- TXANG Billboards - 11 August 2026.pdf
PDF 116 KB Posted
- Attached to
- TXANG Billboard Campaign
- Solicitation number
- W50S76-26-Q-A008
- Issued by
-
Department of the Army National Guard
About this file
This is a Statement of Objectives (SOO) Amendment 0001 dated 11 August 2026 for the Texas Air National Guard (TXANG) Billboard Advertising and Recruiting Effort. The contractor shall furnish all labor, parts, tools, equipment, transportation, and materials necessary to provide static billboard advertising across five major Texas markets with the objective of maximizing return on investment and leads generated for recruiting purposes.
The five markets include: (1) Dallas-Fort Worth with focus areas near University of North Texas, Texas Christian University, University of Texas at Arlington, and Sheppard AFB; (2) El Paso targeting University of Texas at El Paso and Fort Bliss on Loop 375; (3) Houston covering University of Houston, Texas Southern, Highway 10/I-45 Exit 30, and State Highway 3 toward Ellington Field; (4) San Antonio focusing on University of Texas at San Antonio, Texas State University in San Marcos, I-35 corridor, and Lackland AFB; and (5) Killeen near Fort Hood, I-14/I-35, and Baylor University. All advertisements must be static (no digital media) and confined to an 8-mile radius of identified landmarks as measured by Google Maps. The contractor must provide varying sizes of billboards, bulletins, and posters, with TXANG supplying all image designs while the contractor implements approved edits. The contractor must submit proof-of-performance installation photographs within five business days of each billboard installation and monthly performance reports detailing active inventory status and estimated impression metrics. The advertising campaign must be completed within 365 days of award, anticipated to commence during Fall 2026 semester. Advertisement locations need not run concurrently, and scheduling should avoid extended college break periods when college students may be away from campus, though this preference is desired rather than mandatory.
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Text version
Statement of Objectives for
TXANG Billboard Advertising and Recruiting Effort
Amendment 0001
11 August 2026
1. Scope: The contractor shall furnish all labor, parts, tools, plant, equipment, appliances, transportation, and materials necessary to provide static billboard advertising and presence in five
(5) major markets as further defined within this Statement of Objectives (SOO).
2. Purpose: Maximize the return on investment and leads generated for the identified markets.
3. Background: The Texas Air National Guard (TXANG) Recruiting Team seeks to effectively advertise in major markets in order to achieve an optimal return on investment for recruiting efforts.
4. Tasks/Objectives: The contractor shall provide, at a minimum, the deliverables listed below:
4.1. Market: Dallas-Fort Worth
4.1.1. Focus Areas: The University of North Texas, Texas Christian University, The
University of Texas at Arlington, near Sheppard AFB (TX: 33.93861753450021, -
98.51923431677567)
4.2. Market: El Paso
4.2.1. Focus Area: The University of Texas at El Paso and near Fort Bliss on Loop 375,
4.3. Market: Houston
4.3.1. Focus Areas: The University of Houston and Texas Southern, near Highway 10 or
I‑45 Exit 30 and State Highway 3 going towards Ellington Field.
4.4. Market: San Antonio
4.4.1. Focus Areas: The University of Texas at San Antonio and Texas State University
(San Marcos). Highway I-35 from San Antonio to Austin, & Lackland AFB
4.5. Market: Killeen
4.5.1. Focus Areas: Fort Hood (TX: 31.117438670127527, -97.76515923195421) near I-
14 and/or I-35, Baylor University
4.6. Information Applicable to All Markets
4.6.1. The intent is to focus on outreach and awareness of the Texas Air National Guard by focusing on areas with high military propensity, significant traffic, and college students.
4.6.2. Advertisements shall be confined to an area within an 8-mile radius of each of the identified landmark when typed into Google Maps. Note that proximity is a stated evaluation factor for this requirement.
4.6.3. Billboard Specifications: All advertisements shall be static (no digital advertising or media) in nature. Advertisements of varying sizes found within the advertising industry may be used—billboards, bulletins, posters, etc.
4.6.4. TXANG requires the ability to select different images/messages to be displayed on each individual billboard in order to address specific advertising priorities. NOTE: All image designs are to be completed and provided by TXANG with the understanding that edits may be required for proper display. Any required edits shall be approved by the TXANG.
4.6.5. During performance, contractor shall submit proof-of-performance photographs
(commonly referred to as "installation/pop shots") within five (5) business days of each billboard's installation. Additionally, the contractor must submit monthly performance reports detailing active inventory status and estimated impression metrics.
5. Delivery Schedule:
5.1. The Contractor is anticipated to complete this advertising campaign within 365 days of award. Completion shall be considered as the last day of any advertisement’s display period.
The Government anticipates an estimated campaign start date within the traditional college
Fall semester term of 2026 to reach those identified in para 4.6.1 of the SOO.
5.2. Advertisement locations do not need to run concurrently. For example, one location may be advertised in October and another may be advertised in February.
5.3. With the primary markets being that of college campuses, the Government wishes to ensure that marketing time is most beneficial and outside of any extended college break/holiday period(s). This is desired and not mandatory; however, substantial breaks where college students may be away from the campus, may need to have estimated impressions discounted to account for this factor.
File details come from the government source that posted it. Updated .