W15QKN18R0009.pdf

SOLICITATION/CONTRACT/ORDER FOR COMMERCIAL ITEMS

Offeror To Complete Block 12, 17, 23, 24, & 30

1. Requisition Number Page Of

2. Contract No. 3. Award/Effective Date 4. Order Number 5. Solicitation Number 6. Solicitation Issue Date

7. For Solicitation Information Call:

A. Name B. Telephone Number (No Collect Calls) 8. Offer Due Date/Local Time

9. Issued By Code 10. This Acquisition is Unrestricted OR Set Aside: % For:

Small Business Women-Owned Small Business (WOSB) Eligible Under the Women-Owned Small Business Program

Hubzone Small Business EDWOSB

Service-Disabled Veteran-Owned Small Business NAICS:

Email: 8(A) Size Standard:

11. Delivery For FOB Destination Unless Block Is Marked

12. Discount Terms 13a. This Contract Is A Rated Order Under DPAS (15 CFR 700) 13b. Rating

See Schedule 14. Method Of Solicitation RFQ IFB RFP

15. Deliver To Code 16. Administered By Code

Telephone No.

17a. Contractor/Offeror Code Facility 18a. Payment Will Be Made By Code

Telephone No.

17b. Check If Remittance Is Different And Put Such Address In Offer

18b. Submit Invoices To Address Shown In Block 18a Unless Block Below Is Checked See Addendum

19.

Item No.

20.

Schedule Of Supplies/Services

21.

Quantity

22.

Unit

23.

Unit Price

24.

Amount

(Use Reverse and/or Attach Additional Sheets As Necessary)

25. Accounting And Appropriation Data 26. Total Award Amount (For Govt. Use Only)

27a.Solicitation Incorporates By Reference FAR 52.212-1, 52.212-4. FAR 52.212-3 And 52.212-5 Are Attached. Addenda Are Are Not Attached.

27b.Contract/Purchase Order Incorporates By Reference FAR 52.212-4. FAR 52.212-5 Is Attached. Addenda Are Are Not Attached.

28. Contractor Is Required To Sign This Document And Return _________ 29. Award Of Contract: Ref. Offer Copies to Issuing Office. Contractor Agrees To Furnish And Deliver All Items Set Forth Or Otherwise Identified Above And On Any Additional Sheets Subject To The Terms And Conditions Specified.

Dated . Your Offer On Solicitation (Block 5), Including Any Additions Or Changes Which Are Set Forth Herein, Is Accepted As To Items:

30a. Signature Of Offeror/Contractor 31a. United States Of America (Signature Of Contracting Officer)

30b. Name And Title Of Signer (Type Or Print) 30c. Date Signed 31b. Name Of Contracting Officer (Type Or Print) 31c. Date Signed

Authorized For Local Reproduction Previous Edition Is Not Usable

Standard Form 1449 (Rev. 2/2012) Prescribed By GSA-FAR (48 CFR) 53.212

W15QKN-18-R-0009 2017OCT10

LAURA E MAGIDSON (973)724-4769

LAURA.E.BURGOS-MAGIDSON.CIV@MAIL.MIL

2017NOV17 03:00pm

W15QKN

ARMY CONTRACTING COMMAND - NJ

PICATINNY ARSENAL, NJ 07806-5000 X

X 100

541611

15M

X

NONE

X

SEE SCHEDULE

SEE SCHEDULE

X X

X 1

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19.

Item No.

20.

Schedule Of Supplies/Services

21.

Quantity

22.

Unit

23.

Unit Price

24.

Amount

32a. Quantity In Column 21 Has Been

Received Inspected Accepted, And Conforms To The Contract, Except As Noted: _________________________________________________

32b. Signature Of Authorized Government Representative 32c. Date 32d. Printed Name and Title of Authorized Government Representative

32e. Mailing Address of Authorized Government Representative 32f. Telephone Number of Authorized Government Representative

32g. E-Mail of Authorized Government Representative

33. Ship Number 34. Voucher Number 35. Amount Verified 36. Payment 37. Check Number Correct For Partial Final Complete Partial Final

38. S/R Account No. 39. S/R Voucher Number 40. Paid By

41a. I Certify This Account Is Correct And Proper For Payment 42a. Received By (Print) 41b. Signature And Title Of Certifying Officer 41c. Date 42b. Received At (Location)

42c. Date Rec’d (YY/MM/DD) 42d. Total Containers

Standard Form 1449 (Rev. 2/2012) Back

CONTINUATION SHEET

Reference No. of Document Being Continued Page of

Name of Offeror or Contractor:

PIIN/SIIN MOD/AMD

SUPPLEMENTAL INFORMATION

Buyer Name: LAURA E MAGIDSON

Buyer Office Symbol/Telephone Number: ACC-NJ-CC/(973)724-4769

Type of Contract 1: Firm Fixed Price

Type of Contract 2: Time and Materials

Kind of Contract: Service Contracts

*** End of Narrative A0000 ***

Executive Summary

This executive summary highlights some of the important features of this solicitation. If conflicts exist between this summary and the provisions of the solicitation, the remainder of the solicitation govern.

1. Introduction: The U.S. Army Contracting Command - New Jersey, Picatinny Arsenal, NJ, hereby issues a Request for Proposal (RFP) for _____________ the Communication Planning, Communication Execution and Products, Communication Research, Communication Evaluation and Assessment program. This effort is for the procurement of support services which include: management and technical expertise to provide operational support, development, coordination, integration, synchronization, program management, prototype development and fabrication, employment of supporting materials as well as technical expertise in business consulting, process engineering, full-spectrum communication and information technology operations.

2. Acquisition Approach: The acquisition approach is to solicit as a competitive 100% Small Business Set-Aside and award a new Firm _____________________

Fixed Price (FFP) contract with Time & Material Contract Line Item Numbers (CLINs). The effort is performance-based and there will be one (1) base year and two (2) option years.

3. Period of Performance: ______________________

This is a three (3) year 100% Small Business Set-Aside procurement with one (1) base year and two (2) Option years. The expected period of performance shall be as follows:

Period of Performance Base Year: 365 days from date of award.

Period of Performance Option Year 1: 365 days from completion of the base year.

Period of Performance Option Year 2: 365 days from completion of Option year 1.

4. Format of the Solicitation: Clauses and provisions that are applicable to the services are located in the appropriate sections of ___________________________ the solicitation document. In order to have a complete copy of the solicitation, you will need to download the entire solicitation document; inclusive of all applicable sections, all applicable attachments and all applicable amendments, if any.

5. Security Requirements: This solicitation is UNCLASSIFIED. The contractor shall be capable of handling, receiving and storing ______________________ documents, equipment and test items at a security classification of UNCLASSIFIED.

Technical data that is export-controlled must be marked with the following destruction notice:

All technical documents that are determined to contain export-controlled technical data shall be marked "WARNING - This document contains technical data whose export is restricted by the Arms Export Control Act (Title 22, U.S.C., Sec 2751, et. seq.) or the Export

Administration Act of 1979, as amended, Title 50, U.S.C., App. 2401 et. seq. Violations of these export laws are subject to severe criminal penalties. Disseminate in accordance with provisions of DoD Directive 5230.25." When it is technically infeasible to use the entire statement, an abbreviated marking may be used, and a copy of the full statement added to the "Notice to Accompany Release of

Export-Controlled Data" required by DoD Directive 5230.25.

6. AFARS 5132.7 Contract Funding: Funds are not presently available for this acquisition. No contract award will be made until ______________________________ appropriated funds are made available

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W15QKN-18-R-0009

Name of Offeror or Contractor:

PIIN/SIIN MOD/AMD

*** END OF NARRATIVE A0001 ***

Regulatory Cite Title Date Regulatory Cite Title Date _______________ ______________________________________________________________________ ____________ _______________ ______________________________________________________________________ ____________

1 52.215-4006 GENERAL INFORMATION TO OFFERORS OR QUOTERS (AS6042) MAR/2012

1. Responses must set forth full, accurate and complete information as required by this solicitation (including attachments). Fill-ins are provided on Standard Form 18, Standard Form 33, and other solicitation documents. Examine the entire solicitation carefully. The penalty for making false statements is prescribed in 18 U.S.C. 1001.

2. Responses must be plainly marked with the Solicitation Number and the date and local time set forth for bid opening or receipt of proposals in the solicitation document.

3. Information regarding the timeliness of response is addressed in the provision of the solicitation entitled either Late Submission, Modification and Withdrawal of Bid or Instructions to Offerors Competitive Acquisitions.

4. Procurement Information

This Procurement is 100% set-aside for Small Businesses. The applicable SIC/NAICS codes are: 8742-Management Consulting Services and

541611-Administrative Management and General Management Consulting Services respectively.

5. Issuing Office

U.S. Army Contracting Command - New Jersey

Office Symbol: ACC-NJ-CC

Picatinny Arsenal, NJ 07806-5000

6. Additional Information: N/A

7. Point of Contact for Information:

Name: Laura Magidson

Title: Contract Specialist

Email: laura.e.burgos-magidson.civ@mail.mil

Phone: 973-724-4769

2 52.215-4004 IDENTIFICATION OF WORK PERFORMED AT A GOVERNMENT LOCATION (AS7027) OCT/2010

1. Offeror will specify in his proposal the place(s) of performance of the work.

2. Where the place(s) of performance includes, in whole or part, a Government location, installation, facility, office space, etc. the offeror will:

a. Specify which work will be performed at a Government location and which will be performed at a contractor location.

b. Identify any Government locations, buildings, room numbers, areas etc. where that part of the work will be performed.

c. If a government location is provided under another contract, specify the contract number, PCO, COR or other Government point of contact, etc.

d. If any offeror personnel currently have access to a Government electronic mail account or have in their possession a

Government identification badge, specify all such persons, badge numbers, e-mail accounts, etc.

e. Specify any Government furnished equipment needed to perform the work under this solicitation such as office space, other space, utilities, physical access, e-mail accounts, and the like on which the proposal is based.

f. Separate in the proposal any differing overhead, G&A and other applicable cost or pricing information applicable to the work to be performed at a government location vs. contractor location.

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g. If applicable, furnish a copy of any prior or current agreement for the use of such Government location(s).

3 52.224-4001 DISCLOSURE OF UNIT PRICE INFORMATION (AS7029) OCT/2010

This constitutes notification pursuant to Executive Order 12600, Pre-Disclosure Notification Procedures for Confidential Commercial

Information (June 23, 1987), of our intention to release unit prices in response to any request under the Freedom of Information Act, 5

USC 552. Unit price is defined as the contract price per unit or item purchased. We consider any objection to be waived unless the contracting officer is notified of your objection to such posting prior to submission of initial proposals.

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PIIN/SIIN

Page of

Name of Offeror or Contractor:

ITEM NO SUPPLIES/SERVICES QUANTITY UNIT UNIT PRICE AMOUNT

Reference No. of Document Being Continued

MOD/AMD

SUPPLIES OR SERVICES AND PRICES/COSTS

0001 BASE YEAR STRATCOM COMMUNICATIONS SUPPORT SERVICES 1 LO $ __________________________________________________ __________________

SERVICE REQUESTED: COMMUNICATIONS SUPPORT SERVIC

CLIN CONTRACT TYPE:

Firm Fixed Price

The contractor shall perform all work in accordance

(IAW) the Performance Work Statement for

Communication Planning, Communication Execution and

Products, Communication Research, Communication

Assessment and other contract requirements.

The period of performance for the base year is twelve

(12) months from date of contract award.

(End of narrative A001)

Inspection and Acceptance _________________________

INSPECTION: Destination ACCEPTANCE: Destination

Deliveries or Performance _________________________

DEL REL CD QUANTITY DAYS AFTER AWARD __________ ______________ ________________

001 1 0365

0002 BASE YEAR OTHER DIRECT COSTS 1 LO $ ____________________________ __________________

SERVICE REQUESTED: ODCS

CLIN CONTRACT TYPE:

Time and Materials

The contractor shall provide all required subscriptions, software, collection tools, exhibit management, maintenance, design and customization and perform all work IAW the Performance Work Statement for Communication Planning, Communication Execution and Products, Communication Research, Communication

Evaluation and Assessment and other contract requirements.

Costs shall be reimbursed on a Time and Material

(T&M) basis.

The period of performance for the base year is twelve

(12) months from date of contract award.

(End of narrative A001)

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Page of

Name of Offeror or Contractor:

ITEM NO SUPPLIES/SERVICES QUANTITY UNIT UNIT PRICE AMOUNT

Reference No. of Document Being Continued

MOD/AMD

Inspection and Acceptance _________________________

INSPECTION: Destination ACCEPTANCE: Destination

Deliveries or Performance _________________________

DEL REL CD QUANTITY DAYS AFTER AWARD __________ ______________ ________________

001 1 0365

0003 OPTION YEAR 1 STRATCOM COMMUNICATION SUPPORT ____________________________________________

SERVICES 1 LO $ ________ __________________

SERVICE REQUESTED: SUPPORT SERVICES

CLIN CONTRACT TYPE:

Firm Fixed Price

The contractor shall perform all work in accordance

(IAW) the Performance Work Statement for

Communication Planning, Communication Execution and

Products, Communication Research, Communication

Assessment and other contract requirements.

The period of performance for Option Year 1 is twelve

(12) months from the end of the Base Year.

(End of narrative A001)

Inspection and Acceptance _________________________

INSPECTION: Destination ACCEPTANCE: Destination

Deliveries or Performance _________________________

DEL REL CD QUANTITY DAYS AFTER AWARD __________ ______________ ________________

001 1 0365

0004 OPTION YEAR 1 OTHER DIRECT COSTS 1 LO $ ________________________________ __________________

SERVICE REQUESTED: ODCS

CLIN CONTRACT TYPE:

Time and Materials

The contractor shall provide all required subscriptions, software, collection tools, exhibit management, maintenance, design and customization and perform all work IAW the Performance Work Statement

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Page of

Name of Offeror or Contractor:

ITEM NO SUPPLIES/SERVICES QUANTITY UNIT UNIT PRICE AMOUNT

Reference No. of Document Being Continued

MOD/AMD

for Communication Planning, Communication Execution and Products, Communication Research, Communication

Evaluation and Assessment and other contract requirements.

Costs shall be reimbursed on a T&M basis.

The period of performance for Option Year 1 is twelve

(12) months from the end of Base Year.

(End of narrative A001)

Inspection and Acceptance _________________________

INSPECTION: Destination ACCEPTANCE: Destination

Deliveries or Performance _________________________

DEL REL CD QUANTITY DAYS AFTER AWARD __________ ______________ ________________

001 1 0365

0005 OPTION YEAR 2 STRATCOM COMMUNICATION SUPPORT ____________________________________________

SERVICES 1 LO $ ________ __________________

SERVICE REQUESTED: SUPPORT SERVICES

CLIN CONTRACT TYPE:

Firm Fixed Price

The contractor shall perform all work in accordance

(IAW) the Performance Work Statement for

Communication Planning, Communication Execution and

Products, Communication Research, Communication

Assessment and other contract requirements.

The period of performance for the Option Year 2 is twelve (12) months from the end of Option Year 1.

(End of narrative A001)

Inspection and Acceptance _________________________

INSPECTION: Destination ACCEPTANCE: Destination

Deliveries or Performance _________________________

DEL REL CD QUANTITY DAYS AFTER AWARD __________ ______________ ________________

001 1 0365

0006 OPTION YEAR 2 OTHER DIRECT COSTS 1 LO $ ________________________________ __________________

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Page of

Name of Offeror or Contractor:

ITEM NO SUPPLIES/SERVICES QUANTITY UNIT UNIT PRICE AMOUNT

Reference No. of Document Being Continued

MOD/AMD

SERVICE REQUESTED: ODCS

CLIN CONTRACT TYPE:

Time and Materials

The contractor shall provide all required subscriptions, software, collection tools, exhibit management, maintenance, design and customization and perform all work IAW the Performance Work Statement for Communication Planning, Communication Execution and Products, Communication Research, Communication

Evaluation and Assessment and other contract requirements.

The period of performance for Option Year 2 is twelve

(12) months from the end of Option Year 1.

(End of narrative A001)

Inspection and Acceptance _________________________

INSPECTION: Destination ACCEPTANCE: Destination

Deliveries or Performance _________________________

DEL REL CD QUANTITY DAYS AFTER AWARD __________ ______________ ________________

001 1 0365

0007 MANPOWER REPORTING REQUIREMENTS 1 LO $ _______________________________ __________________

SERVICE REQUESTED: MANPOWER REPORTING

CLIN CONTRACT TYPE:

Firm Fixed Price

Manpower Reporting Requirements for the Base Year, Option Year 1 and Option Year 2.

The contractor shall complete the Contractor Manpower

Reporting as required by the PWS and other contract requirements.

(End of narrative A001)

Inspection and Acceptance _________________________

INSPECTION: Destination ACCEPTANCE: Destination

Deliveries or Performance _________________________

DLVR SCH PERF COMPL

REL CD QUANTITY DATE ________ ______________ __________

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ITEM NO SUPPLIES/SERVICES QUANTITY UNIT UNIT PRICE AMOUNT

Reference No. of Document Being Continued

MOD/AMD

001 1 AS REQUIRED

0008 CONTRACT DATA REQUIREMENTS LIST (CDRLS) _______________________________________

The contractor shall provide all CDRLs IAW the PWS and other contract requirements.

CDRLs A001 through A035 requirments for the Base

Year, Option Year 1 and Option Year 2.

The below ELINs are associated with the Data Items on the CDRL (DD Form 1423), in Section J.

(End of narrative A001)

A001 CDRLS A001 THROUGH A035 1 LO $ ** NSP ** _______________________ __________________

SERVICE REQUESTED: CDRLS A001 - A035

Inspection and Acceptance _________________________

INSPECTION: Destination ACCEPTANCE: Destination

DLVR SCH PERF COMPL

REL CD QUANTITY DATE ________ ______________ __________

001 1 SEE DD FORM 1423

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DESCRIPTION/SPECIFICATIONS/WORK STATEMENT

PERFORMANCE WORK STATEMENT (PWS)

Communication Planning, Communication Execution and Products, Communication Research, Communication Evaluation and Assessment

1. SCOPE:________

The Office of the Chief of Public Affairs (OCPA) informs and educates the American people, keeps the Army informed and helps establish the conditions that lead to trust and confidence in Americas Army and its readiness to conduct operations in peacetime, conflict and war. This effort is for the procurement of support services which include: management and technical expertise to provide operational support, development, coordination, integration, synchronization, program management, prototype development and fabrication and employment of supporting materials including, but is not limited to, graphics, web-based materials and brochures. The Contractor shall provide technical expertise in business consulting, process engineering, full-spectrum communication, information technology (IT) operations; and management in support of Communication Planning, Communication Execution and Products, Communication Research, and

Communication Evaluation and Assessment. The Contractor shall provide support of Army communication challenges which involve extremely sensitive issues, large programs, supporting soldiers and families and telling the Army story to diverse audiences and centers of influence.

2. OBJECTIVES:_____________

The primary objective of this Army communication support services effort is to accurately and effectively support Army communication through:

2.1 Communication Planning. The Contractor shall conduct, develop, and perform comprehensive planning for executing communication operations; support the communication planning component of all Army strategic planning venues and products such as the Army Posture

Statement and Army Campaign Plan; support the planning and development of strategic-level outreach engagements, events, partnerships and coordination with the appropriate OCPA support offices. In addition, the contractor shall support Army operational planning by developing and coordinating communication annexes, public affairs guidance and other associated documents to Army and Department of

Defense (DOD) plans.

2.2 Communication Execution and Products. The Contractor shall formulate and support communication campaign plans, assessment data gathering, strategic crisis communication, outreach activities, events, exhibits, conferences and related support mechanisms, and produce communication and media products to support the execution of communication campaign plans. Tasks include, but not limited to:

communication concept development, story board production, exhibit management, multimedia product development, writing, full-spectrum media development and distribution, website development and maintenance.

2.3 Communication Research. The Contractor shall conduct communication research in support of Army communication strategy and objectives.

2.4 Communication Evaluation and Assessment. The Contractor shall provide strategic and tactical-level communication program evaluation services to support the assessment of the effects achieved by internal and external Army communication programs. Execution must be in compliance with assessment guidance provided by Army Senior Leadership and the Chief of Public Affairs. This capability includes strategic and tactical level media analysis to support senior decision makers, communication planners, the OCPAs Plans Division, Media

Relations Division (MRD) and Digital Media Division (DMD). Support to the OCPAs Community Relations Division (CRD) will provide assessments of community relations and outreach engagements.

3. APPLICABLE DOCUMENTS:________________________

Publications applicable to this PWS are listed below. The following documents may be found at the Army Publication Directorate websites

(www .apd.army.mil, http:// quicksearch.dla.mil/ and http:// www. dtic.mil/whs/directives/). The following documents of the issue in effect at the time of solicitation form a part of this PWS to the extent specified herein. In the event of conflict between the documents referenced herein and the contents of this PWS, the contents of this PWS shall be considered a superseding requirement.

Army and DOD Regulations________________________

AR 25-30 Army Publishing Program, dated 03 June 2015

DOD Manuals, Instructions, and Regulations__________________________________________

DODI 5230.24 Distribution Statements on Technical Documents, dated 23 August 2012

Local Standard Operating Procedures (SOPs) and Policies will be supplied by the Agency.

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4. CONTRACT PERFORMANCE REQUIREMENTS:____________________________________

The Contractor shall provide all personnel, equipment, supplies, facilities, transportation, tools, materials, supervision and other items and services necessary to support the OCPA, Army Public Affairs program. The Contractor shall perform the requirements as defined in this PWS and other contract requirements. The printing of all documents shall be in accordance with (IAW) with AR 25-30. If the

Army Printing Directorate (APD) or Army Graphics are unable to perform a printing task, the Contractor may use other sources for printing after approval by the Contracting Officer has been obtained.

4.1 Communication Planning. The Contractor shall effectively integrate the planning and coordination of designated public affairs and communication programs across multiple media and disciplines. The Contractor shall provide program level communication support and develop communication plans to include, but not limited to, analyzing the information environment, the description of current and upcoming phases of communication initiatives and identification and development of objectives and performance metrics for communication plans. The Contractor shall analyze and define needed communication to include, but not limited to, collection/review and evaluation/assessment of feedback; conduct research of potential outreach events to include the creation of an outreach plan, development and planning for outreach events, analysis of implementation and execution; evaluation; and determination of program/event effectiveness.

4.1.1 The Contractor shall provide recommendations for integration and coordination methods; review/evaluate/assess process development;

identify and recommend opportunities for improvement of Army communication; identify options, and recommend performance metrics that would help to monitor improvements; campaign or operational design in support of Army priorities and associated communication requirements (DI-MGMT-81911).

4.1.2 The Contractor shall provide technical and functional expertise to participate in program reviews and provide recommendations to identify potential applications that can be used for integration. The Contractor shall gather, prepare and develop sufficient draft documentation that clearly and effectively aids Government communication of the purpose, policies, and actions of the Army to key audiences.

4.1.3 The Contractor shall provide technical expert counsel to identify Center of Influence (COI) for primary and secondary audiences, media outlets and potential Soldier Leader Engagement or Key Leader Engagements in support of the OCPA plans and Government personnel.

The Contractor shall provide recommendations on social media influencers for specific regions designated by the OCPA.

4.1.4 The Contractor shall support and assist in communication working groups. The Contractor shall coordinate with Government personnel group meetings for drafting products and communication documents. The Contractor shall ensure all documents are staff ready for Government approval and promulgated within the Army accordingly. The Contractor shall assist Government personnel by being physically present at Operational Planning Team and Working Group type meetings. The Contractor shall be tasked to review and draft responses to requests of Army documents and plans.

4.1.5 The Contractor shall provide support to the communication coordination and approval process (i.e., Army Communication

Synchronization Operational Planning Team (OPT) meetings and the Army Communication Synchronization General Officer Steering Committee

(GOSC)), including, but not limited to: administrative support for all communication coordinating and approval meetings in the battle rhythm, work with the Offices of Primary Responsibility and assist in the development of communication products. The Contractor shall receive approval from the Government on all products prior to execution.

4.1.6 Develop Enduring Plans. The Contractor shall provide planning support for enduring communication operational planning. Support includes, but is not limited to: coordination and drafting of plans from concept through execution, including social media planning, adjustments as necessary and plan transitioning to the MRD for execution. Enduring plans are priorities which are defined as communication requirements that are generally ongoing and re-occurring, and in support of Secretary of the Army (SA) and/or Chief of

Staff of the Army (CSA). Examples of SA/CSA priorities include, but are not limited to: Readiness of the Force, Taking Care of Our

Soldiers, Civilians and their Families, Acquisition Reform and Modernization. Other enduring plans include the Armys Birthday and the

Association of the United States Army (AUSA) Annual Meeting strategic communication plan. The Contractor shall develop a minimum of twenty-five (25) plans per year, however, up to thirty (30) plans per year may be required (DI-MGMT-81911).

4.1.7 Develop Emerging Plans. The Contractor shall provide planning support for emerging communication plans. Support includes, but is not limited to: coordination and writing of plans, monitoring execution as well as making adjustments as necessary. This also includes the ability to assess the effects of the communication effort. Emerging plans include those requirements that fill short term information requirements such as: Army War Fighting Assessments, Warrior Games, Medal of Honor, Budget rollouts, Force Structure changes and monthly or annual national commemorations. The Contractor shall develop a minimum of forty (40) plans per year, however, up to sixty (60) plans per year may be required (DI-MGMT-81911).

4.1.8 Plan development and support process requirements. The Contractor shall provide communication draft plans (enduring or emerging), including all coordination requirements, as well as update the progression of the plans from the development phase through the execution phase (DI-MGMT-81911).

4.1.8.1 The Contractor shall coordinate actions within the OCPA and provide support to the OCPA coordination of Army-wide staff actions

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including, but not limited to, actions resulting from weekly operations synchronization meetings and actions that come across HQDAs Task

Management Tool system (DI-MGMT-81911).

4.1.8.1.1 The Contractor shall attend and assist working and coordinating groups, task forces and other projects in a support function and/or attend meetings IAW their assigned accounts. The Contractor shall provide input and draft documentation for Standardized

Communications Planning Documents and Public Affairs Guidance (PAG) for Government dissemination in support of programs and operations based on overall Army communication strategy in support of SA and CSA priorities. The Contractor shall draft responses to requests for review of Army strategic documents and plans. The Contractor shall obtain approval from the Government prior to their release and execution. The Contractor may be required to attend meetings and planning symposiums within the National Capital region (i.e., Crystal

City, Pentagon City, Arlington, Mark Center, etc.).

4.1.8.1.2 The Contractor shall assist the OCPA in the development and production of designated communication products for release to the public and executive distribution. Products include, but are not limited to: meeting agendas; briefing slides; briefing notes;

Communication Execution Matrix; Communication Timeline; social media graphics; videos; promos and branding tools. The Contractor shall support the preparation of the OCPA input to HQDA plans and Execution Orders (EXORDs). The Contractor shall also draft profiles, biographies, remarks for the Medal of Honor recipient to deliver, and battle narratives in support of Medal of Honor ceremonies.

4.1.8.1.3 The Contractor shall facilitate the integration of communication efforts and activities across the HQDA staff in order to assist the OCPA in translating objectives into communication plans, policies and guidance for distribution by the Government to Army

Public Affairs Officers (PAOs). The Contractor shall also facilitate the integration and communication efforts and activities for actionable requirements for the appropriate OCPA divisions, in accordance with guidance and approvals from respective Government personnel and/or Division Chief(s).

4.1.8.1.4 Event Synchronization. In concert with Government members of the OCPA team, the Contractor shall collect, coordinate and assemble information on important Army events, communication and synchronize Army communication efforts worldwide. The Contractor shall make recommendations on event synchronization, identifying potential conflicts and integration opportunities.

4.1.9 The Contractor shall collaborate with Defense Video Imagery Distribution System (DVIDS) to market content in support of Army strategies. This includes organizing Army content and coordination with Defense Media Activity (DMA) and DVIDS to populate the Defense

TV Army channel. The Contractor shall provide the OCPAs DMD with suggestions on DVIDS content that is in support of Army strategies for potential use on the Army social media platforms and Army.mil.

4.1.10 Meet Your Army Support Program. The Contractor shall provide planning and assessment support for the Meet Your Army Support program. This is a Headquarters, Department of the Army (HQDA)-driven public outreach initiative that seeks to connect the American people to their Army through direct engagement by Army leaders, both in person and online through social media. Meet Your Army Support will inform and educate the American communities about the Armys readiness, roles, missions, capabilities, people and challenges in geographic areas where there is minimal Army connection. The Meet Your Army Support program anticipates planning (fifty) 50 engagements annually.

4.1.10.1 The Contractor shall provide plans to support up to fifty (50) Meet Your Army engagements each year. Support includes detailed analyses of identified Meet Your Army focus areas. These analyses shall include, at a minimum, top employers, media outlets, civic organizations, colleges and universities, existing think tanks, veteran population and existing Army support and Army contracts to the area (DI-MGMT-81911).

4.1.10.2 The Contractor shall support all planning for visits and engagements by Army Senior Leaders to specific focus areas of the country including, but not limited to: San Francisco, Oakland, Detroit, Grand Rapids, Ann Arbor, Boston, Manchester, Daytona Beach, Gainesville, Salt Lake City, Toledo, Columbus, Pittsburgh, Providence, Chicago, South Bend, and Milwaukee to tell the Army Story. The

Contractor shall coordinate with Army assets for support to Meet Your Army engagements to include Civilian Aides to the Secretary of the

Army, Army Reserve Ambassadors, Reserve Officer Training Corps/Junior Officer Training Corps units and recruiting battalions across the

U.S.

4.1.10.3 The Contractor shall research COI and audiences to help plan Meet Your Army Support trips. This analysis should be conducted once per year and shall include, at a minimum, population density patterns, media markets, top employers, Think Tanks, research universities, annual events and/or conferences of significance, and centers of influence. The Contractor shall recommend potential

Government, academic organizations, media and other social groups for Meet Your Army Support engagements; ways to reach these audiences and recommendations for talking points or topics to address with these audiences in order to maximize interest and reaching of Army messaging (DI-MGMT-81911).

4.1.10.4 The Contractor shall support coordination with key internal and external organizations to ensure continuity of Army messaging associated with the Meet Your Army Support program.

4.1.10.5 The Contractor shall provide assistance to Army commands and organizations as they plan Meet Your Army trips. The Contractor shall receive approval from the Government prior to trip execution.

4.1.10.6 The Contractor shall develop social media content for the Meet Your Army Support program. The Contractor shall draft

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recommended social media posts for Facebook, Twitter and other widely used Army platforms on behalf of the Army Senior Leader to support the Meet Your Army Support trips. The Contractor shall receive approval from the Government on all social media posts prior to their execution.

4.1.10.7 The Contractor shall analyze internal and external information and data to determine the efficacy of Meet Your Army Support efforts. The Contractor shall use automated research capabilities to evaluate effectiveness of the Meet Your Army Support program and draft recommendations for improving overall efforts of the program (DI-MGMT-81911).

4.1.10.7.1 The Contractor shall draft an After Action Report (AAR) for Meet Your Army Support trips in the form of a storyboard within two (2) weeks of an HQDA-led trips conclusion. The storyboard will include analysis on both traditional and social media. The

Contractor shall receive approval from the Government on all storyboards before distributing or posting to the Army Public Affairs

Portal (DI-MGMT-81911).

4.1.10.8 The Contractor shall provide a repository of resources, including, contacts, General Officers lists, area events and Army planned outreach engagements. These should be updated with each Meet Your Army engagement and will be posted to the Army Public Affairs portal. The Contractor shall update the Meet Your Army planning calendar that clearly distinguishes potential events, tentative events and confirmed events. All events shall be linked directly to the detailed planning, discussion and documents associated with those events.

4.1.10.9 The Contractor shall provide a monthly Meet Your Army calendar that distinguishes potential, tentative, and confirmed events

(DI-MGMT-81911).

4.1.11 Communication Planning and Professional Development Facilitation. The Contractor shall provide support for Army Public Affairs

Forums, which are conducted once annually for three (3) days. The Contractor shall support the preparation of announcements, invitations, assemble agendas, collect please respond cards (RSVPs), design signage, coordinate briefings, arrange for audio-visual and computer support, collect and draft post forum AAR comments from attendees.

4.1.12 Communication Planning and Army Public Affairs Portal/Website Management. The Contractor shall customize SharePoint sites using web parts, lists, libraries (along with other techniques) to disseminate information internally and/or externally to stakeholders. This includes managing the Public Affairs (PA) Portal, Public Affairs Community Engagements (PACE) database and the Chief of Public Affairs

Sends (CPA Sends) vehicle for transmitting communications guidance and products to the field. The Contractor shall maintain knowledge of web technology and website operation to maximize its ability to create communication products that utilize this media.

4.1.12.1 The Contractor shall provide specialist support during normal working hours for population and maintenance of PA Portal. This also includes, but not limited to, the upkeep and maintenance of OCPA Net and the internal facing SharePoint site that supports collaboration within the OCPAs divisions. The Contractor shall develop guides, presentations and analytic information regarding

SharePoint sites and database functionality. The Contractor shall receive approval from the Government on all products prior to their execution and dissemination.

4.1.12.2 The Contractor shall recommend development, maintenance, improvements and provide updates of daily operations on the workspace website. The Contractor shall update database/website accessibility and provide technical administration based on Government needs and oversight. The Contractor shall monitor content daily and make recommendations to update the workspace information. The Contractor shall request input from Government personnel prior to updating outdated personnel information, telephone directory information, pictures, videos, communication functional guidance or products or any other information or content on the site.

4.1.12.3 The Contractor shall monitor usage and provide the OCPA statistical feedback on the Army Public Affairs Portal. The Contractor shall be prepared to provide quarterly or as required updates with the ability to provide monthly change packages to maintain current content (DI-MGMT-81911).

4.1.12.4 The Contractor shall provide maintenance, sustainment and continuous improvement of PACE or like type mediums. Support shall include both program level (entry of events, user assistance, statistics, research and briefings) as well as technical database design and maintenance. The database shall track events, engagements, audiences, themes, messages, talking points and potential speakers for known events and be catalogued for future planning with Government approval and direction. The Contractor shall receive approval from the Government on all products prior to their execution and dissemination.

4.1.12.5 The Contractor shall develop and maintain effective web management tools and the website for program presentation and management. Website maintenance shall be required for presentations, links and daily updating of critical information requirements.

The Contractor shall provide required daily website maintenance for presentations, links and updating of critical information on the PA

Portal. The Contractor shall review website content daily and update outdated OCPA organizational charts, public affairs guidance or products, Medal of Honor content, micro sites and any other information or content on the site (DI-MGMT-81911).

4.1.12.6 The Contractor shall create Web-based reports reflecting communication effectiveness measures and tracking studies for posting on Army leader resource sites and the PA Portal. The Contractor shall assist in developing text, graphics, photos and other content for the PA Portal, or like mediums with the final product. The Contractor shall receive Government approval on all products (DI-MGMT-

81911).

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4.1.12.7 The Contractor shall also provide daily functional support to SharePoint users who have issues accessing the site.

4.1.13 Project Management and Support. The Contractor shall provide project level communication such as point papers, executive summaries, supporting material, position papers, written communication, meeting minutes/reports, overview briefings, including objectives, strategy, analysis, evaluation, recommendations, scheduling information, risks, structure and contacts to key internal and external audiences describing current actions and or activities and upcoming phases of any initiatives (DI-MGMT-81911).

4.1.13.1 The Contractor shall provide advice and assistance to Offices of Primary Responsibility (OPR) within the Army staff as needed in support of development of their communication campaign plans, execution matrices and briefing material. The Contractor shall also assist leads to define objectives, audiences, top line messages and talking points for those plans.

4.1.13.2 The Contractor shall provide support to the communication coordination and approval process (i.e., Army Communication

Synchronization Operational Planning Team (OPT) meetings and the Army Communication Synchronization General Officer Steering Committee

(GOSC)), including, but not limited to: administrative support for all communication coordinating and approval meetings in the battle rhythm, work with the Offices of Primary Responsibility and assist in the development of communication products. The Contractor shall receive approval from the Government on all products prior to execution (DI-MGMT-81911).

4.1.13.3 The Contractor shall provide specialist support during normal working hours for population and maintenance of PA Portal. This includes posting new material, updates to pages, report generation (both periodic and on demand) and sub-task execution (refinement of data fields, categories, relationships,). The Contractor shall coordinate content with the OCPA Divisions responsible for their respective functional content. The Contractor shall receive approval from the Government on all products prior to their incorporation in the portal (DI-MGMT-81911).

4.1.13.4 The Contractor shall recommend development, maintenance, improvements and provide updates of daily operations on the workspace website. The Contractor shall update database/website accessibility and provide technical administration based on Government needs and oversight. The Contractor shall monitor content daily and make recommendations to update the workspace information. The Contractor shall request input from Government personnel prior to updating outdated personnel information, telephone directory information, pictures, videos, communication functional guidance or products or any other information or content on the site.

4.1.13.5 The Contractor shall support the development and maintenance of web management tools and website usage for program presentation. The Contractor shall conduct daily workspace maintenance as required for presentations, links and daily updating of critical information The Contractor shall assist in developing text, graphics, photos and other content used on the workspace website.

The Contractor shall receive Government approval on all products (DI-MGMT-81911).

4.1.13.7 Monthly Progress Report: The contractor shall develop and submit a program progress report (DI-MGMT-80227).

4.2 Communication Execution and Products. The Contractor shall coordinate, implement, synchronize and assess communication goals developed by the OCPA. The Contractor shall develop an outreach process and tools to support it. The Contractor shall also provide outreach analysis, plan development and program execution, to include social and digital media, in support of Army Outreach (executive and broad-based). The Contractor shall provide support for Pentagon exhibits, including designing, producing and maintaining of various two-dimensional (2-D) and three-dimensional (3-D) displays as well as pop-ups displays to promote Army messaging, Army pride and the

Armys story to diverse audiences.

4.2.1 Customized and Interactive Media Products. The Contractor shall develop and produce a wide variety of customized communication media products to include social and digital media infographics, video and animations that clearly and concisely articulate and illustrate Army information and messages. The Contractor shall maintain a daily on-site visual media/graphic design and multimedia capability and provide reach back to additional resources. The Contractor shall maintain the capability to respond to short notice requirements for large format (oversized) products for immediate deployment/delivery. The Contractor shall receive approval from the

Government on all products prior to their execution.

4.2.2 The Contractor shall provide slide visualization, animation, graphics, audio and video editing and production assistance to the

OCPAs Executive Communication team in partnership with Army Multimedia and Visual Information Directorate to develop and/or update video audio and animation training aids that are interactive for distributed learning on the internet and other platforms at least once per year and no more than two (2) times per year to ensure video and visual & audible products are relevant, engaging and educational.

4.2.3 Infographics. The Contractor shall provide up to two (2) social media products (infographics/meme/video/animation) per strategic messaging product per month. The communication synchronization plan is a visual display of quantitative information to be used in planning products, presentations, social media and other print and Army or DOD online sites. The Government will provide the data, information and overall concept for the infographic at least five (5) days prior to an infographics inclusion in communication products or on social media platforms. The Contractor shall provide an Army branding template for infographics to include color palette and style in order to help identify an Army infographic. The monthly deliverables will be .jpg, .png, .psd, .tiff, .gif or other image files, which may include flat and 3D imagery, which will be a visual representation of information, data or knowledge to be communicated to select audiences Images may include items such as bar charts, line charts, area charts, maps, statistical representation, visual representations of networks, and visual metaphors that can be used for explaining complicated topics in a simpler manner. The

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Contractor shall receive approval from the Government on all products prior to their execution and dissemination (DI-MGMT-81911).

4.2.4 Informational Campaigns. The Contractor shall provide branding and coordinated product development in support of twelve (12) major informational campaigns per year. Communication campaigns include, but are not limited to the following: Armys Birthday, AUSA, Soldier for Life and Ready and Resilient. The Contractor shall receive approval from the Government on all products prior to their execution and dissemination (DI-MGMT-81911).

4.2.5 Army 101 Brief. The Contractor shall update annually a basic Army briefing for external audiences that highlights the Armys Title

10 responsibilities, the role of the Army, Army Senior Leaders and their priorities. The briefing is posted to the Army PA portal and designed for external audiences in an effort to help expand familiarity with the mission, structure, and key initiatives of the Army.

4.2.6. Exhibit Management. The OCPA manages several Army exhibits in high foot traffic areas within the Pentagon. These exhibits communicate the Army story to a variety of audiences visiting the building on tours and on business. Visitors include correspondents from major media outlets, members of the Army, and members of other services and employees of the Department of Defense (DOD). The primary objective of exhibit management support services is to provide and manage the following exhibits: (a) Pentagon Visitors Center

Exhibit; (b) Pentagon OCPA Hallway Exhibit; (c) Semi-Permanent Suite Exhibits and (d) Pop-Up Exhibits.

4.2.6.1 The Contractor shall provide the OCPA Exhibit Management of the Pentagon Visitors Center (PVC) Exhibit, Pentagon OCPA Hallway

Exhibit, Semi-Permanent Suite Exhibit and Pentagon Pop-Up Exhibits. The Contractor shall manage all aspects of exhibits including, but not limited to, repairing broken exhibits and components, routine maintenance, updates when requested, and setting up pop-up exhibits at events and in support of…