W15QKN18R0009-0005.pdf

AMENDMENT OF SOLICITATION/MODIFICATION OF CONTRACT 1. Contract ID Code Page Of

2. Amendment/Modification No.

3. Effective Date

4. Requisition/Purchase Req No.

5. Project No. (If applicable)

6. Issued By Code 7. Administered By (If other than Item 6) Code

8. Name And Address Of Contractor (No., Street, City, County, State and Zip Code)

9A. Amendment Of Solicitation No.

9B. Dated (See Item 11)

10A. Modification Of Contract/Order No.

10B. Dated (See Item 13) Code Facility Code

11. THIS ITEM ONLY APPLIES TO AMENDMENTS OF SOLICITATIONS

The above numbered solicitation is amended as set forth in item 14. The hour and date specified for receipt of Offers is extended, is not extended.

Offers must acknowledge receipt of this amendment prior to the hour and date specified in the solicitation or as amended by one of the following methods:

(a) By completing items 8 and 15, and returning ____________ copies of the amendments: (b) By acknowledging receipt of this amendment on each copy of the offer submitted; or (c) By separate letter or telegram which includes a reference to the solicitation and amendment numbers. FAILURE OF YOUR ACKNOWLEDGMENT TO BE RECEIVED AT THE PLACE DESIGNATED FOR THE RECEIPT OF OFFERS PRIOR TO THE HOUR AND DATE SPECIFIED MAY RESULT IN REJECTION OF YOUR OFFER. If by virtue of this amendment you desire to change an offer already submitted, such change may be made by telegram or letter, provided each telegram or letter makes reference to the solicitation and this amendment, and is received prior to the opening hour and date specified.

12. Accounting And Appropriation Data (If required)

13. THIS ITEM ONLY APPLIES TO MODIFICATIONS OF CONTRACTS/ORDERS

It Modifies The Contract/Order No. As Described In Item 14.

A. This Change Order is Issued Pursuant To: The Changes Set Forth In Item 14 Are Made In

The Contract/Order No. In Item 10A.

B. The Above Numbered Contract/Order Is Modified To Reflect The Administrative Changes (such as changes in paying office, appropriation data, etc.) Set

Forth In Item 14, Pursuant To The Authority of FAR 43.103(b).

C. This Supplemental Agreement Is Entered Into Pursuant To Authority Of:

D. Other (Specify type of modification and authority)

E. IMPORTANT: Contractor is not, is required to sign this document and return _______________ copies to the Issuing Office.

14. Description Of Amendment/Modification (Organized by UCF section headings, including solicitation/contract subject matter where feasible.)

Except as provided herein, all terms and conditions of the document referenced in item 9A or 10A, as heretofore changed, remains unchanged and in full force and effect.

15A. Name And Title Of Signer (Type or print)

16A. Name And Title Of Contracting Officer (Type or print)

15B. Contractor/Offeror 15C. Date Signed 16B. United States Of America 16C. Date Signed

By (Signature of person authorized to sign) (Signature of Contracting Officer)

NSN 7540-01-152-8070

PREVIOUS EDITIONS UNUSABLE

30-105-02 STANDARD FORM 30 (REV. 10-83)

Prescribed by GSA FAR (48 CFR) 53.243

SEE SCHEDULE

X

Firm Fixed Price

0005 2017NOV08

W15QKN

ARMY CONTRACTING COMMAND - NJ

PICATINNY ARSENAL, NJ 07806-5000

CHRISTOPHER BROWN

EMAIL: CHRISTOPHER.W.BROWN7.CIV@MAIL.MIL

W15QKN-18-R-0009

2017OCT10

X

X

/SIGNED/

2 signed

SEE SECOND PAGE FOR DESCRIPTION

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CONTINUATION SHEET

Reference No. of Document Being Continued Page of

Name of Offeror or Contractor:

PIIN/SIIN MOD/AMD

SECTION A - SUPPLEMENTAL INFORMATION

Buyer Name: CHRISTOPHER BROWN

Buyer Office Symbol/Telephone Number: ACC-NJ-CC/(973)724-7220

Type of Contract 1: Firm Fixed Price

Type of Contract 2: Time and Materials

Kind of Contract: Service Contracts

*** End of Narrative A0000 ***

The purpose of Amendment 0005 to Solicitation W15QKN-18-R-0009 is to:

- Amended PWS Paragraph 4.1.8.1.2

From:

4.1.8.1.2 The Contractor shall assist the OCPA in the development and production of designated communication products for release to the public and executive distribution. Products include, but are not limited to: meeting agendas; briefing slides; briefing notes;

Communication Execution Matrix; Communication Timeline; social media graphics; videos; promos and branding tools. The Contractor shall support the preparation of the OCPA input to HQDA plans and Execution Orders (EXORDs). The Contractor shall also draft profiles, biographies, remarks for the Medal of Honor recipient to deliver, and battle narratives in support of Medal of Honor ceremonies.

To:

4.1.8.1.2 The Contractor shall assist the OCPA in the development and production of designated communication products for release to the public and executive distribution. Products include, but are not limited to: meeting agendas; briefing slides; briefing notes;

Communication Execution Matrix; Communication Timeline; social media graphics; videos (post-production); promos and branding tools. The

Contractor shall support the preparation of the OCPA input to HQDA plans and Execution Orders (EXORDs). The Contractor shall also draft profiles, biographies, remarks for the Medal of Honor recipient to deliver, and battle narratives in support of Medal of Honor ceremonies.

- Amended PWS Paragraph 5.6.1

From:

5.6.1. Planning: The Transition Plan shall identify, at a minimum, how the transition will minimize the impact on current mission / activities while ensuring the completeness of the transition; who / what is impacted by the transition; the activities that need to be accomplished in order to successfully effect the transition, the impact on the organization; the roles and responsibilities of all who participate in the transition plan; the detailed schedule to be followed in order to successfully effect the transition and how any issues or discrepancies will be resolved (DI-MGMT-80790).

To:

5.6.1. Planning: The Transition Plan shall identify, at a minimum, how the transition will minimize the impact on current mission / activities while ensuring the completeness of the transition; who / what is impacted by the transition; the activities that need to be accomplished in order to successfully effect the transition, the impact on the organization; the roles and responsibilities of all who participate in the transition plan; the detailed schedule (no longer than 3 weeks for transition) to be followed in order to successfully effect the transition and how any issues or discrepancies will be resolved (DI-MGMT-80790).

- Answer questions from industry:

Q67: Please clarify, in detail, the current level of effort on this program, as we are aware it is not a new contract. Offerors are aware that there is an incumbent, who was awarded the contract in mid-2015 for one (1) base year and two (2) option years. However, the contract is now being re-competed. Why? Did the incumbent loose the second option year (Year 3) due to cost? If so, what exactly was the problem? If more resources are needed to fulfil the requirements of the program than those currently provided by the incumbent, the government should make this known to Offerers bidding on the current RFP; without known this, it is difficult for Offerers to provide a

Best Value estimate to the government. The Offerers could merely repeat the same staffing levels as the incumbent, leaving the U.S.

Army short-staffed/ with the same issue it faces. In addition, if this is the issue, the incumbent is very likely aware that its current resource/staffing levels have not been adequate and the Army is requiring an increased level of effort, giving the incumbent an advantage on the re-compete by default. Providing information to all Offerers as to (1) the current level of effort and (2) the deficits/resource issues on the current program will make the current completion truly open and fair.

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A67: In your above question, it was stated in part, "...the current level of effort on this program, as we are aware it is not a new contract." Reference FAR 16.207 which defines a Firm-Fixed Price Level of Effort Contract; neither this nor the previous effort is/was a level of effort contract. Additionally, this solicitation is for a new contract. Reference the solicitation, Supplemental Information, Executive Summary, paragraph 2, Acquisition Approach which states: "The acquisition approach is to solicit as a competitive 100% Small

Business Set-Aside and award a new Firm Fixed Price (FFP) contract with Time & Material Contract Line Item Numbers (CLINs)." It is assumed when the term "level of effort" is stated in your question it is referring to the labor mix/categories. Reference Amendment

0001, Q4/A4 and Amendment 0003, Q28/A29 for further information. In regards to your question regarding the Government's determination on whether or not an option is to be exercised, that information is not for public disclosure. Reference 17.207, Exercise of Options which discusses the Government's right to determine whether or not options may or may not be exercised. Furthermore, the Government's does not disclose information specific to an individual vendor to other vendors, regardless of whether the information is positive or negative.

Q68: The communications planning and execution responsibilities outlined in 4.1 Communications Planning refer to comprehensive initiatives and plans to develop and improve overall OCPA communications strategy, coordination, implementation, and assessment. Could the government clarify the relative roles of the contractor and customer operations staff in performing these tasks? i.e.: Are these tasks performed wholly by the contractor or in conjunction and alongside with government leadership and staff? Without providing information on the number of U.S. military support staff, it is difficult for Offerers to provide a Best Value estimate to the government.

A68: Paragraph 4.1 of the PWS is a general paragraph which provides a summary of the requirements for communication planning. All sub-paragraphs under this section from paragraphs 4.1.1 through 4.1.13.7. include the specific requirements and tasks of the contractor.

Please reference Amendments 0001 through 0005 on any previously asked/answered questions pertaining to these subparagraphs. If you still have questions about any of these subparagraphs, submit the specific questions with the subparagraph reference.

Q69: In several sections (e.g.: 4.1.8.1.2, 4.1.13, and 4.4) potential and required deliverables are listed, but are not clearly defined or quantified.

For example, the level of effort required for a contractor to produce a Communication Execution matrix (see 4.1.8.1.2), and that required for "videos" (see same section), are very different and vary dramatically in cost: Is the contractor responsible for video postproduction only? Or is it responsible for production as well (i.e.: filming/shooting)? If the latter, is footage to be shot by the

Contractor in the Metro D.C. area only, or at various bases/locations throughout the country? And, are the video to be videos 1-3 minutes long, or are they 30-60 minutes long? Without the quantifying the current or expected level of effort, it is difficult for

Offerers to provide a Best Value estimate to the government for these services.

As another example: In 4.1.13, while the RFP gives a list of tasks, it does not indicate the level of effort currently required or expected in the future. The Contractor could "provide project level communication such as point papers, executive summaries," with a staff of just one (1), or a staff of five (5), or 20, or 30 people. Without the quantifying the current or expected level of effort, it is difficult for Offerers to provide a Best Value estimate to the government for these services.

A69: In regards to your question(s) specifically for PWS paragraph 4.1.8.1.2, the contractor will not be required to do any filming or shooting as the Army has a Multimedia & Visual Information Directorate which handles that portion of the work. Specifically, this task refers to video post-production only; as a result, PWS paragraph 4.1.8.1.2 has been updated. For example, OCPA puts together an Army birthday video in June of each year in which the contractor shall be required to support development of the storyboard for the video and assist in identifying elements for the video. This video is generally five minutes or less in length. The Army's team from the Defense

Media Activity produces and edits the video. Additionally, videos in support of digital media strategies are generally less than a minute. For 4.1.13; Reference Amendment 0003, Q18/A18.

Q70: What kind of support, exactly, is required for events, e.g.: Army Birthday, senior leader events, family outreach? Planning and execution components vary dramatically in cost; without clarifying details, Offerers cannot provide a Best Value estimate to the government for these services. For example, providing support to U.S. Army Public Affairs Officers through planning is one thing, but staffing an event and being on hand at the physical location to create videos is another.

A70: Support is generally limited to the development of communication plans in support of an event for issue, however as outlined in PWS paragraph 5.5.2, the contractor shall be required to attend meetings and events within the National Capital Region (NCR). The

Washington Headquarters Service (WHS) provides transportation to these meetings/events in the NCR.

Q71: In order for bidders to estimate level of effort, would the government consider providing a single comprehensive table of deliverables, including description, frequency, anticipated schedule, formats, along with representative samples?

For example, while the RFP notes that 25-30 Enduring and 40-60 Emerging plans are required per year (see sections 4.1.6, 4.1.7), could samples of each one be provided, so the Offerers can properly estimate the level of effort needed? Simply giving a number of products, without describing what those products consist of, is too vague for providing reliable estimations of Contractor resources required.

Similarly, 40-50 ongoing assessment reports are required (reference 4.4.5), what is the preferred content, format, length, turnaround

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time? Could samples be provided? Without the quantifying the current or expected level of effort, it is difficult for Offerers to provide a Best Value estimate to the government for these services.

A71: All required Contract Data List Requirements (CDRL) deliverables are included within their corresponding PWS paragraphs and within

Exhibit A, under List of Attachments within the RFP. Reference Blocks 4, 5, 10, 12, 13 and 16 for information regarding submissions and formats. If any specific CDRLs are unclear, it is requested those specific CDRLs be notated and questions submitted regarding specific

CDRLs. In regards to your question regarding PWS paragraph 4.4.5, reference CDRL A026 which provides detail on the content, the number of reports, submission periods and format.

Q72: Section 4.1: This section states the need for "analyzing the information environment" and "performance metrics for communication plans". Is the government requesting that some or all of the information that would satisfy these needs come from analytic systems that track campaigns in the online environment? If so, does this include features such as public and media narratives discovery, tracking and analysis?

A72: The Government is unsure of what you are referring to in your above questions. However, when referencing "analyzing the information environment", this refers to situation analyses and involves research on the issue and/or opportunity being communicated.

This task includes audience analysis, researching the issue (i.e., whats been in the media space, previous assessments, etc.). When referencing "performance metrics for communication plans", this refers to the Measures of Performance and Measures of Effectiveness that

OCPA will use to assess how well our messaging resonated with the different audiences.

Q73: Section 4.1.3: Is the government looking for a qualitative-only opinion for a "technical expert" or is the government also intending to fund the media analytics capability to discover and quantify influencers and influencing factors across traditional and social media sources?

A73. As stated in part paragraph 4.1.3 "The contractor shall provide technical expert counsel to identify Center of Influence (COI)..."

Additionally, Please Reference Amendment 0003, Q9/A9.

Q74: Sections 4.1.5 and 4.1.8.1.1 refer to working groups/meetings where contractor attendance is required. In order to make it possible for bidders to more accurately estimate level of effort, would the government consider providing a list of anticipated meetings and expected frequency per year? Amendment 3, in Q12, gives a list of those divisions that OCPA supports, but does not give a number for meeting frequency. Without this information, Offerers cannot reliably estimate the level of effort and resources needed to adequately staff this requirement.

A74: Meetings vary throughout the year depending on issues or initiatives OCPA is supporting across the Army staff. There are generally a range of 3-4 OCPA led-meetings that contractors attend per week.

Q75: Section 4.1.10.6-7 refers to social media outreach efforts. Could the government provide guidance on the expected intensity of engagement expected, for example, what is the typical anticipated frequency of postings and interactions? Without such information, Offerers cannot reliably estimate the level of effort and resources needed to adequately staff this requirement.

A75: The Meet Your Army program is currently focused on 25 cities for the 2018-2019 calendar years in which is anticipated that the contractor shall be required to draft approximately 12 to 15 posts for the base year and for each option year for the Meet Your Army

Support requirement.

Q76: Section 4.4.1 concerns daily reporting requirements covering key subjects of interest. Could the government provide guidance on the typical number of subjects/topics of interest during the course of a reporting period? Could the government supply a sample list of relevant topics? Without such information, Offerers cannot reliably estimate the level of effort and resources needed to adequately staff this requirement.

A76: Reference Amendment 0003, Q24/A24 and Amendment 0004, Q37/A37.

Q77: For all content deliverables, are there any language requirements beyond English? Must engagement and planning account for any other languages? Is monitoring and assessment to be performed in any language besides English?

A77: Reference PWS paragraph 5.1.2 which states in part: "All Contractor personnel shall be fluent in the English language and have the ability to read, write, and comprehend the English language."

Q78: Reference 4.4.2-4, in order to estimate source aggregation and production costs, could the government provide guidance on monitoring scope? For example, must monitoring and assessment ever be performed beyond the United States media market? What is the number of outlets that must be monitored? Could the government supply a media list of priority outlets?

A78: Monitoring and assessment is performed within the US media market and on social media platforms.

Q79: In section 4.4.8, "industry recognized software" is referenced. For estimating cost and level of effort, could the government share which software tools are currently in use, and provide guidance with regard to any customer preferred tools/software packages? Is it the

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governments intent to have the contractor propose which tools will be used?

A79: Reference Amendment 0003, Q26/A26.

Q80: To clarify: The place of performance for this program, in its entirety, is the Pentagon/ the Washington D.C. Metro area, as well as the Contractors office(s) for reach-back.

A80: PWS paragraph 5.2.2 states in part "The Government will provide cubicle space, desktop/laptop computer, appropriate software, telephone and building access for a maximum of eleven (11) work stations in the Pentagon building." Per Paragraph 5.5.2, "Other than local travel within the National Capital Region (NCR) to attend meetings and events, no travel will be required during the contract period of performance". The estimated percentage of work performed on-site is approximately 90% and the estimated percentage of work performed off-site is approximately 10%.

Q81: As a medium sized government contractor that has been providing Strategic Planning, Exhibit and Media Analysis since 2004 at the highest level of DoD, would the government consider reissuing Solicitation # W15QKN-18-R-0009 as a full and open competition?

A81: The acquisition approach remains unchanged. Reference the solicitation, Supplemental Information, Executive Summary, paragraph 2, "Acquisition Approach" which states: "The acquisition approach is to solicit as a competitive 100% Small Business Set-Aside and award a new Firm Fixed Price (FFP) contract with Time & Material Contract Line Item Numbers (CLINs)." For informational purposes, the

Government issued Sources Sought Notice, W15QKN-17-X-08N6, on 10 February 2017. The notice stated that the intention was to procure these services on a competitive basis and businesses of all sizes were encouraged to respond. The notice also stated that the

Government would evaluate market information to ascertain potential market capacity. Please be advised that as a result of the information received from the Source Sought Notice, an acquisition approach of a competitive 100% Small Business Set-Aside was publically identified in pre-solicitation notice W15QKN-17-R-0118 and solicitation W15QKN-18-R-0009. Also reference FAR 19.502-2 Total

Small Business Set-Asides.

Q82: If after evaluating offers proposals submitted in response to this acquisition the government determines that none of the bids or proposals are acceptable and without risk for this desperately needed expert support (including SBAs determination that they cannot approve a Certificate of Competency) will the government dissolve the set aside without any size restrictions and re-solicit, or amend the current RFP?

A82: Reference Q82 / A82 of this amendment; the acquisition approach remains unchanged. No determination for an alternate approach shall be made at this time. Reference the solicitation, Supplemental Information, Executive Summary, paragraph 2 "Acquisition Approach".

Q83: Would the government consider reissuing the RFP as a full and open competition, with a significant SB participation requirement?

Example; 30% of the total effort must be SB.

A83: Reference Q82/A82 and Q83/A83 of this amendment; the acquisition approach remains unchanged. No, determination for an alternate approach shall be made at this time. Reference the solicitation, Supplemental Information, Executive Summary, paragraph 2 "Acquisition

Approach".

Q84: The RFP requires SB to adhere to Limitations on Subcontracting, in the event a SB does not comply will the government treat this as an element of responsibility and request a Certificate of Competency from SBA?

A84: Reference paragraph M.7, Determination of Responsibility and paragraph M.7.1 of the solicitation which states: "For small businesses, a Certificate of Competency may be required by the Contracting Officer in accordance with FAR 19.6." Furthermore, FAR 9.104 defines the standards to be determined responsible.

Q85: Are there any aspects of the governments solicitation requirements that will be subject to Section 508 compliance?

A85: Based on scope of work outlined in the Performance Work Statement (PWS) and FAR Subpart 39.2 - Electronic and Information

Technology (EIT), Section 508 is not applicable to this effort, as EIT is not being acquired.

Reference FAR Part 2 Definitions:

"Information technology" means any equipment, or interconnected system(s) or subsystem(s) of equipment, that is used in the automatic acquisition, storage, analysis, evaluation, manipulation, management, movement, control, display, switching, interchange, transmission, or reception of data or information by the agency.

Furthermore, it states under paragraph (3) of the definition that the term "information technology" does not include any equipment that is acquired by a contractor incidental to a contract.

"Electronic and Information Technology (EIT)" has the same meaning as "information technology" except EIT also includes any equipment or interconnected system or subsystem of equipment that is used in the creation, conversion, or duplication of data or information. The

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term EIT, includes, but is not limited to, telecommunication products (such as telephones), information kiosks and transaction machines, worldwide websites, multimedia, and office equipment (such as copiers and fax machines).

As per the solicitation, Supplemental Information, Executive Summary, paragraph 1, Introduction, the requirement is for Communication

Planning, Communication Execution and Products, Communication Research, Communication Evaluation and Assessment program. This effort is for the procurement of support services which include: management and technical expertise to provide operational support, development, coordination, integration, synchronization, program management, prototype development and fabrication, employment of supporting materials as well as technical expertise in business consulting, process engineering, full-spectrum communication and information technology operations. Furthermore, any Government Provided Equipment provided by the Government shall be incidental.

Q86: Would the Government consider issuing the solicitation as a full and open competition, with a substantial small business set aside, thus allowing companies like ours to partner with experienced businesses that can support the full scope of the required stratcomm services?

A86: The acquisition approach remains unchanged. Reference the solicitation, Supplemental Information, Executive Summary, paragraph 2

Acquisition Approach. Also reference Q82/A82 of this amendment.

Q87: Would the Government consider splitting the solicitation into two, thus allowing small businesses to offer the specialized services that we excel at?

A87: The acquisition approach remains unchanged. Reference the solicitation, Supplemental Information, Executive Summary, paragraph 2

"Acquisition Approach". Also reference Q82/A82 and Q87/A87 of this amendment.

Q88: Reference PWS Section 5.6.1: Section 5.6.1 of the PWS requires a detailed schedule for contract transition. No transition timeframe is specified. Is it accurate to conclude that the government has no expectations or requirements regarding the timeframe for transition and the offeror is free to propose a transition timeframe?

A88: The detailed scheduled outlined in PWS paragraph 5.6.1 shall include a time frame of no longer than 3 weeks for transition. As a result, PWS paragraph 5.6.1. has been updated.

*** END OF NARRATIVE A0007 ***

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SECTION C - DESCRIPTION/SPECIFICATIONS/WORK STATEMENT

PERFORMANCE WORK STATEMENT (PWS)

Communication Planning, Communication Execution and Products, Communication Research, Communication Evaluation and Assessment

1. SCOPE:________

The Office of the Chief of Public Affairs (OCPA) informs and educates the American people, keeps the Army informed and helps establish the conditions that lead to trust and confidence in Americas Army and its readiness to conduct operations in peacetime, conflict and war. This effort is for the procurement of support services which include: management and technical expertise to provide operational support, development, coordination, integration, synchronization, program management, prototype development and fabrication and employment of supporting materials including, but is not limited to, graphics, web-based materials and brochures. The Contractor shall provide technical expertise in business consulting, process engineering, full-spectrum communication, information technology (IT) operations; and management in support of Communication Planning, Communication Execution and Products, Communication Research, and

Communication Evaluation and Assessment. The Contractor shall provide support of Army communication challenges which involve extremely sensitive issues, large programs, supporting soldiers and families and telling the Army story to diverse audiences and centers of influence.

2. OBJECTIVES:_____________

The primary objective of this Army communication support services effort is to accurately and effectively support Army communication through:

2.1 Communication Planning. The Contractor shall conduct, develop, and perform comprehensive planning for executing communication operations; support the communication planning component of all Army strategic planning venues and products such as the Army Posture

Statement and Army Campaign Plan; support the planning and development of strategic-level outreach engagements, events, partnerships and coordination with the appropriate OCPA support offices. In addition, the contractor shall support Army operational planning by developing and coordinating communication annexes, public affairs guidance and other associated documents to Army and Department of

Defense (DOD) plans.

2.2 Communication Execution and Products. The Contractor shall formulate and support communication campaign plans, assessment data gathering, strategic crisis communication, outreach activities, events, exhibits, conferences and related support mechanisms, and produce communication and media products to support the execution of communication campaign plans. Tasks include, but not limited to:

communication concept development, story board production, exhibit management, multimedia product development, writing, full-spectrum media development and distribution, website development and maintenance.

2.3 Communication Research. The Contractor shall conduct communication research in support of Army communication strategy and objectives.

2.4 Communication Evaluation and Assessment. The Contractor shall provide strategic and tactical-level communication program evaluation services to support the assessment of the effects achieved by internal and external Army communication programs. Execution must be in compliance with assessment guidance provided by Army Senior Leadership and the Chief of Public Affairs. This capability includes strategic and tactical level media analysis to support senior decision makers, communication planners, the OCPAs Plans Division, Media

Relations Division (MRD) and Digital Media Division (DMD). Support to the OCPAs Community Relations Division (CRD) will provide assessments of community relations and outreach engagements.

3. APPLICABLE DOCUMENTS:________________________

Publications applicable to this PWS are listed below. The following documents may be found at the Army Publication Directorate websites

(www .apd.army.mil, http:// quicksearch.dla.mil/ and http:// www. dtic.mil/whs/directives/). The following documents of the issue in effect at the time of solicitation form a part of this PWS to the extent specified herein. In the event of conflict between the documents referenced herein and the contents of this PWS, the contents of this PWS shall be considered a superseding requirement.

Army and DOD Regulations________________________

AR 25-30 Army Publishing Program, dated 03 June 2015

DOD Manuals, Instructions, and Regulations__________________________________________

DODI 5230.24 Distribution Statements on Technical Documents, dated 23 August 2012

Local Standard Operating Procedures (SOPs) and Policies will be supplied by the Agency.

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4. CONTRACT PERFORMANCE REQUIREMENTS:____________________________________

The Contractor shall provide all personnel, equipment, supplies, facilities, transportation, tools, materials, supervision and other items and services necessary to support the OCPA, Army Public Affairs program. The Contractor shall perform the requirements as defined in this PWS and other contract requirements. The printing of all documents shall be in accordance with (IAW) with AR 25-30. If the

Army Printing Directorate (APD) or Army Graphics are unable to perform a printing task, the Contractor may use other sources for printing after approval by the Contracting Officer has been obtained.

4.1 Communication Planning. The Contractor shall effectively integrate the planning and coordination of designated public affairs and communication programs across multiple media and disciplines. The Contractor shall provide program level communication support and develop communication plans to include, but not limited to, analyzing the information environment, the description of current and upcoming phases of communication initiatives and identification and development of objectives and performance metrics for communication plans. The Contractor shall analyze and define needed communication to include, but not limited to, collection/review and evaluation/assessment of feedback; conduct research of potential outreach events to include the creation of an outreach plan, development and planning for outreach events, analysis of implementation and execution; evaluation; and determination of program/event effectiveness.

4.1.1 The Contractor shall provide recommendations for integration and coordination methods; review/evaluate/assess process development;

identify and recommend opportunities for improvement of Army communication; identify options, and recommend performance metrics that would help to monitor improvements; campaign or operational design in support of Army priorities and associated communication requirements (DI-MGMT-81911).

4.1.2 The Contractor shall provide technical and functional expertise to participate in program reviews and provide recommendations to identify potential applications that can be used for integration. The Contractor shall gather, prepare and develop sufficient draft documentation that clearly and effectively aids Government communication of the purpose, policies, and actions of the Army to key audiences.

4.1.3 The Contractor shall provide technical expert counsel to identify Center of Influence (COI) for primary and secondary audiences, media outlets and potential Soldier Leader Engagement or Key Leader Engagements in support of the OCPA plans and Government personnel.

The Contractor shall provide recommendations on social media influencers for specific regions designated by the OCPA.

4.1.4 The Contractor shall support and assist in communication working groups. The Contractor shall coordinate with Government personnel group meetings for drafting products and communication documents. The Contractor shall ensure all documents are staff ready for Government approval and promulgated within the Army accordingly. The Contractor shall assist Government personnel by being physically present at Operational Planning Team and Working Group type meetings. The Contractor shall be tasked to review and draft responses to requests of Army documents and plans.

4.1.5 The Contractor shall provide support to the communication coordination and approval process (i.e., Army Communication

Synchronization Operational Planning Team (OPT) meetings and the Army Communication Synchronization General Officer Steering Committee

(GOSC)), including, but not limited to: administrative support for all communication coordinating and approval meetings in the battle rhythm, work with the Offices of Primary Responsibility and assist in the development of communication products. The Contractor shall receive approval from the Government on all products prior to execution.

4.1.6 Develop Enduring Plans. The Contractor shall provide planning support for enduring communication operational planning. Support includes, but is not limited to: coordination and drafting of plans from concept through execution, including social media planning, adjustments as necessary and plan transitioning to the MRD for execution. Enduring plans are priorities which are defined as communication requirements that are generally ongoing and re-occurring, and in support of Secretary of the Army (SA) and/or Chief of

Staff of the Army (CSA). Examples of SA/CSA priorities include, but are not limited to: Readiness of the Force, Taking Care of Our

Soldiers, Civilians and their Families, Acquisition Reform and Modernization. Other enduring plans include the Armys Birthday and the

Association of the United States Army (AUSA) Annual Meeting strategic communication plan. The Contractor shall develop a minimum of twenty-five (25) plans per year, however, up to thirty (30) plans per year may be required (DI-MGMT-81911).

4.1.7 Develop Emerging Plans. The Contractor shall provide planning support for emerging communication plans. Support includes, but is not limited to: coordination and writing of plans, monitoring execution as well as making adjustments as necessary. This also includes the ability to assess the effects of the communication effort. Emerging plans include those requirements that fill short term information requirements such as: Army War Fighting Assessments, Warrior Games, Medal of Honor, Budget rollouts, Force Structure changes and monthly or annual national commemorations. The Contractor shall develop a minimum of forty (40) plans per year, however, up to sixty (60) plans per year may be required (DI-MGMT-81911).

4.1.8 Plan development and support process requirements. The Contractor shall provide communication draft plans (enduring or emerging), including all coordination requirements, as well as update the progression of the plans from the development phase through the execution phase (DI-MGMT-81911).

4.1.8.1 The Contractor shall coordinate actions within the OCPA and provide support to the OCPA coordination of Army-wide staff actions

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including, but not limited to, actions resulting from weekly operations synchronization meetings and actions that come across HQDAs Task

Management Tool system (DI-MGMT-81911).

4.1.8.1.1 The Contractor shall attend and assist working and coordinating groups, task forces and other projects in a support function and/or attend meetings IAW their assigned accounts. The Contractor shall provide input and draft documentation for Standardized

Communications Planning Documents and Public Affairs Guidance (PAG) for Government dissemination in support of programs and operations based on overall Army communication strategy in support of SA and CSA priorities. The Contractor shall draft responses to requests for review of Army strategic documents and plans. The Contractor shall obtain approval from the Government prior to their release and execution. The Contractor may be required to attend meetings and planning symposiums within the National Capital region (i.e., Crystal

City, Pentagon City, Arlington, Mark Center, etc.).

4.1.8.1.2 The Contractor shall assist the OCPA in the development and production of designated communication products for release to the public and executive distribution. Products include, but are not limited to: meeting agendas; briefing slides; briefing notes;

Communication Execution Matrix; Communication Timeline; social media graphics; videos (post-production); promos and branding tools. The

Contractor shall support the preparation of the OCPA input to HQDA plans and Execution Orders (EXORDs). The Contractor shall also draft profiles, biographies, remarks for the Medal of Honor recipient to deliver, and battle narratives in support of Medal of Honor ceremonies.

4.1.8.1.3 The Contractor shall facilitate the integration of communication efforts and activities across the HQDA staff in order to assist the OCPA in translating objectives into communication plans, policies and guidance for distribution by the Government to Army

Public Affairs Officers (PAOs). The Contractor shall also facilitate the integration and communication efforts and activities for actionable requirements for the appropriate OCPA divisions, in accordance with guidance and approvals from respective Government personnel and/or Division Chief(s).

4.1.8.1.4 Event Synchronization. In concert with Government members of the OCPA team, the Contractor shall collect, coordinate and assemble information on important Army events, communication and synchronize Army communication efforts worldwide. The Contractor shall make recommendations on event synchronization, identifying potential conflicts and integration opportunities.

4.1.9 The Contractor shall collaborate with Defense Video Imagery Distribution System (DVIDS) to market content in support of Army strategies. This includes organizing Army content and coordination with Defense Media Activity (DMA) and DVIDS to populate the Defense

TV Army channel. The Contractor shall provide the OCPAs DMD with suggestions on DVIDS content that is in support of Army strategies for potential use on the Army social media platforms and Army.mil.

4.1.10 Meet Your Army Support Program. The Contractor shall provide planning and assessment support for the Meet Your Army Support program. This is a Headquarters, Department of the Army (HQDA)-driven public outreach initiative that seeks to connect the American people to their Army through direct engagement by Army leaders, both in person and online through social media. Meet Your Army Support will inform and educate the American communities about the Armys readiness, roles, missions, capabilities, people and challenges in geographic areas where there is minimal Army connection. The Meet Your Army Support program anticipates planning (fifty) 50 engagements annually.

4.1.10.1 The Contractor shall provide plans to support up to fifty (50) Meet Your Army engagements each year. Support includes detailed analyses of identified Meet Your Army focus areas. These analyses shall include, at a minimum, top employers, media outlets, civic organizations, colleges and universities, existing think tanks, veteran population and existing Army support and Army contracts to the area (DI-MGMT-81911).

4.1.10.2 The Contractor shall support all planning for visits and engagements by Army Senior Leaders to specific focus areas of the country including, but not limited to: San Francisco, Oakland, Detroit, Grand Rapids, Ann Arbor, Boston, Manchester, Daytona Beach, Gainesville, Salt Lake City, Toledo, Columbus, Pittsburgh, Providence, Chicago, South Bend, and Milwaukee to tell the Army Story. The

Contractor shall coordinate with Army assets for support to Meet Your Army engagements to include Civilian Aides to the Secretary of the

Army, Army Reserve Ambassadors, Reserve Officer Training Corps/Junior Officer Training Corps units and recruiting battalions across the

U.S.

4.1.10.3 The Contractor shall research COI and audiences to help plan Meet Your Army Support trips. This analysis should be conducted once per year and shall include, at a minimum, population density patterns, media markets, top employers, Think Tanks, research universities, annual events and/or conferences of significance, and centers of influence. The Contractor shall recommend potential

Government, academic organizations, media and other social groups for Meet Your Army Support engagements; ways to reach these audiences and recommendations for talking points or topics to address with these audiences in order to maximize interest and reaching of Army messaging (DI-MGMT-81911).

4.1.10.4 The Contractor shall support coordination with key internal and external organizations to ensure continuity of Army messaging associated with the Meet Your Army Support program.

4.1.10.5 The Contractor shall provide assistance to Army commands and organizations as they plan Meet Your Army trips. The Contractor shall receive approval from the Government prior to trip execution.

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4.1.10.6 The Contractor shall develop social media content for the Meet Your Army Support program. The Contractor shall draft recommended social media posts for Facebook, Twitter and other widely used Army platforms on behalf of the Army Senior Leader to support the Meet Your Army Support trips. The Contractor shall receive approval from the Government on all social media posts prior to their execution.

4.1.10.7 The Contractor shall analyze internal and external information and data to determine the efficacy of Meet Your Army Support efforts. The Contractor shall use automated research capabilities to evaluate effectiveness of the Meet Your Army Support program and draft recommendations for improving overall efforts of the program (DI-MGMT-81911).

4.1.10.7.1 The Contractor shall draft an After Action Report (AAR) for Meet Your Army Support trips in the form of a storyboard within two (2) weeks of an HQDA-led trips conclusion. The storyboard will include analysis on both traditional and social media. The

Contractor shall receive approval from the Government on all storyboards before distributing or posting to the Army Public Affairs

Portal (DI-MGMT-81911).

4.1.10.8 The Contractor shall provide a repository of resources, including, contacts, General Officers lists, area events and Army planned outreach engagements. These should be updated with each Meet Your Army engagement and will be posted to the Army Public Affairs portal. The Contractor shall update the Meet Your Army planning calendar that clearly distinguishes potential events, tentative events and confirmed events. All events shall be linked directly to the detailed planning, discussion and documents associated with those events.

4.1.10.9 The Contractor shall provide a monthly Meet Your Army calendar that distinguishes potential, tentative, and confirmed events

(DI-MGMT-81911).

4.1.11 Communication Planning and Professional Development Facilitation. The Contractor shall provide support for Army Public Affairs

Forums, which are conducted once annually for three (3) days. The Contractor shall support the preparation of announcements, invitations, assemble agendas, collect please respond cards (RSVPs), design signage, coordinate briefings, arrange for audio-visual and computer support, collect and draft post forum AAR comments from attendees.

4.1.12 Communication Planning and Army Public Affairs Portal/Website Management. The Contractor shall customize SharePoint sites using web parts, lists, libraries (along with other techniques) to disseminate information internally and/or externally to stakeholders. This includes managing the Public Affairs (PA) Portal, Public Affairs Community Engagements (PACE) database and the Chief of Public Affairs

Sends (CPA Sends) vehicle for transmitting communications guidance and products to the field. The Contractor shall maintain knowledge of web technology and website operation to maximize its ability to create communication products that utilize this media.

4.1.12.1 The Contractor shall provide specialist support during normal working hours for population and maintenance of PA Portal. This also includes, but not limited to, the upkeep and maintenance of OCPA Net and the internal facing SharePoint site that supports collaboration within the OCPAs divisions. The Contractor shall develop guides, presentations and analytic information regarding

SharePoint sites and database functionality. The Contractor shall receive approval from the Government on all products prior to their execution and dissemination.

4.1.12.2 The Contractor shall recommend development, maintenance, improvements and provide updates of daily operations on the workspace website. The Contractor shall update database/website accessibility and provide technical administration based on Government needs and oversight. The Contractor shall monitor content daily and make recommendations to update the workspace information. The Contractor shall request input from Government personnel prior to updating outdated personnel information, telephone directory information, pictures, videos, communication functional guidance or products or any other information or content on the site.

4.1.12.3 The Contractor shall monitor usage and provide the OCPA statistical feedback on the Army Public Affairs Portal. The Contractor shall be prepared to provide quarterly or as required updates with the ability to provide monthly change packages to maintain current content (DI-MGMT-81911).

4.1.12.4 The Contractor shall provide maintenance, sustainment and continuous improvement of PACE or like type mediums. Support shall include both program level (entry of events, user assistance, statistics, research and briefings) as well as technical database design and maintenance. The database shall track events, engagements, audiences, themes, messages, talking points and potential speakers for known events and be catalogued for future planning with Government approval and direction. The Contractor shall receive approval from the Government on all products prior to their execution and dissemination.

4.1.12.5 The Contractor shall develop and maintain effective web management tools and the website for program presentation and management. Website maintenance shall be required for presentations, links and daily updating of critical information requirements.

The Contractor shall provide required daily website maintenance for presentations, links and updating of critical information on the PA

Portal. The Contractor shall review website content daily and update outdated OCPA organizational charts, public affairs guidance or products, Medal of Honor content, micro sites and any other information or content on the site (DI-MGMT-81911).

4.1.12.6 The Contractor shall create Web-based reports reflecting communication effectiveness measures and tracking studies for posting on Army leader resource sites and the PA Portal. The Contractor shall assist in developing text, graphics, photos and other content for the PA Portal, or like mediums with the final product.