UWM Athletics Branding Guide.pdf

PDF 3 MB Posted Jan 30, 2018

Attached to: UWM Hardwood Athletic Lockers
Solicitation number: KK18-18-M
Issued by: Wisconsin

About this file

Written by GovTribe AI · Nov 19, 2025

This file comprises a Graphic Standards Manual for University of Wisconsin-Milwaukee (UWM) Athletics and a related Request for Proposal from the State of Wisconsin for custom hardwood athletic lockers. The RFP seeks the furnishing and installation of 36 custom hardwood athletic lockers specifically for the UWM Women's Soccer Team. The Graphic Standards Manual establishes comprehensive branding guidelines for all UWM athletics materials and uniforms, including specifications for logos, color palettes, typography, and sport-specific marks that must be incorporated into all official athletics communications and uniform designs.

The Graphic Standards Manual specifies a mandatory color palette consisting of Milwaukee black and gold (PMS 1235 C with RGB value 255/184/28), Cool Gray 9, and black, with typography requirements using Futura Condensed fonts in both bold and medium weights. All athletics uniforms must incorporate the official Milwaukee black and gold colors with the Milwaukee name or official athletics marks prominently featured. The Horizon League conference logo must appear on all home and away uniforms, practice gear, warm-ups, and coaching staff apparel according to specified placement guidelines by sport, with a minimum logo size of 2.25 inches width on uniforms and 4 inches width on golf bags. The manual prohibits stretching, reversing, color modification, overlapping of logos, and placement on busy backgrounds, with contact information provided for Leah Thyne, Senior Director of Marketing and Fan Experience, at (414) 229-2351 or THYNE@UWM.EDU for compliance inquiries.

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Other files

File	Type	Posted
AMEND2UWM KK18-18-M-Lockers.pdf	PDF	Jan 30, 2018
Exhibit B Cost Proposal KK18-18-M.xlsx	XLSX spreadsheet	Jan 30, 2018
UWM KK18-18-M-Amend1_Lockers.pdf	PDF	Jan 30, 2018
UWM KK18-18-M_RFP_Lockers.pdf	PDF	Jan 30, 2018

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HEADING

MILWAUKEE ATHLETICS

GRAPHIC STANDARDS MANUAL

MILWAUKEE ATHLETICS

GRAPHIC STANDARDS MANUAL

COLOR PALETTE

PMS 1235 C

0/28/89/0

255/184/28

#FFB81C

COOL GRAY 9

0/0/0/62CYMK

117/120/123RGB

#75787BHEX

BLACK

100/100/100/100

0/0/0

#222222

TYPOGRAPHY

futura condensed bold

ABCDEFGHIJKLMNOPQRSTUVWYXZ

abcdefghijklmnopqrstuvwyxz 123456789 futura condensed medium

ABCDEFGHIJKLMNOPQRSTUVWYXZ

abcdefghijklmnopqrstuvwyxz 123456789

GRAPHIC STANDARDS MANUAL

PRIMARY MARKS

THE PROTECTED AREA IS AN INVISIBLE GRAPHIC BUFFER TO

SEPARATE THE LOGO FROM OTHER ELEMENTS. THE PROTECTED

AREA IS BASED ON THE MEASUREMENT “X” WHICH IS DEFINED

BY THE HEIGHT OF THE WORD MARK. NO ELEMENTS SUCH AS

TYPOGRAPHY, OTHER LOGOS, OR GRAPHICS SHOULD INTRUDE

OVER THE SAFE AREA. PHOTOS AND COLORS CAN APPEAR

BENEATH THE LOGO SO LONG AS THE LOGO REMAINS EASILY

VISIBLE AND RECOGNIZABLE.

PRIMARY LOGO - GRADIENT VERSION

USE WHEN NO LIMIT ON PRINTING INKS OR PRINTING TECHNIQUE

ALLOWS FOR USE OF GRADIENTS.

ON COLOR

PRIMARY LOGO - 3 COLOR VERSION

PRIMARY LOGO - 1 COLOR VERSION

GRAPHIC STANDARDS MANUAL

MASCOT

WORDMARK

LETTER MARK

MASCOT LOGO - FULL COLOR / SINGLE COLOR

WORDMARK - FULL COLOR / SINGLE COLOR

LETTER MARK - FULL COLOR / SINGLE COLOR

ON COLOR

GRAPHIC STANDARDS MANUAL

SPORT SPECIFIC ATHLETICS MARKS

PRIMARY

ALTERNATE

ON BLACK

1 COLOR

1 COLOR ALTERNATE

ATHLETIC TRAINING

GRAPHIC STANDARDS MANUAL

SPORT SPECIFIC ATHLETICS MARKS CONT.

TRACK & FIELD

VOLLEYBALL

SWIMMING & DIVING

WOMENʼS TENNIS

WOMENʼS BASKETBALL

WOMENʼS SOCCER

MENʼS SOCCER

CROSS COUNTRY

EVENT STAFF

MASCOT

CHEER & STUNT

BASEBALL

BASKETBALL

TRACK & FIELD

VOLLEYBALL

SWIMMING & DIVING

WOMENʼS TENNIS

WOMENʼS BASKETBALL

WOMENʼS SOCCER

MENʼS SOCCER

CROSS COUNTRY

EVENT STAFF

MASCOT

CHEER & STUNT

BASEBALL

BASKETBALL

GRAPHIC STANDARDS MANUAL

SPORT SPECIFIC ATHLETIC MARKS CONT.

TRACK & FIELD

VOLLEYBALL

SWIMMING & DIVING

WOMENʼS TENNIS

WOMENʼS BASKETBALL

WOMENʼS SOCCER

MENʼS SOCCER

CROSS COUNTRY

EVENT STAFF

MASCOT

CHEER & STUNT

BASEBALL

BASKETBALL

TRACK & FIELD

VOLLEYBALL

SWIMMING & DIVING

WOMENʼS TENNIS

WOMENʼS BASKETBALL

WOMENʼS SOCCER

MENʼS SOCCER

CROSS COUNTRY

EVENT STAFF

MASCOT

CHEER & STUNT

BASEBALL

BASKETBALL

GRAPHIC STANDARDS MANUAL

OTHER MARKS

POUNCE’S PALS LOGO

UNITED WE ROAR LOGO

PANTHER FUND LOGO - FULL COLOR / SINGLE COLOR

GRAPHIC STANDARDS MANUAL

UNIFORMS STYLE GUIDE

ALL ATHLETICS UNIFORMS MUST INCLUDE THE OFFICIAL MILWAUKEE BLACK & GOLD COLORS AND MILWAUKEE MUST BE FEATURED WITHIN THE OFFICIAL ATHLETICS MARKS OR IN PLAIN TEXT. THE SECONDARY MONOGRAM MAY ONLY BE USED IF MILWAUKEE IS ALSO PRESENT ON THE UNIFORM EXCEPT IN APPROVED INSTANCES. THE HORIZON LEAGUE REQUIRES THAT ALL HOME AND AWAY UNIFORMS INCORPORATE THE CONFERENCE LOGO. COMPLETE INSTRUCTIONS FOR THE PLACEMENT OF THE HORIZON LEAGUE LOGO

ON TEAM UNIFORMS CAN BE FOUND ON THE NEXT PAGE.

WOMENʼS TENNISWOMENʼS TENNIS

GRAPHIC STANDARDS MANUAL

HORIZON LEAGUE UNIFORMS STYLE GUIDE

THE HORIZON LEAGUE BLOCK LOGO MUST APPEAR ON ALL TEAM AND INDIVIDUAL SPORT UNIFORMS, INCLUDING BUT NOT LIMITED TO, THE OFFICIAL UNIFORM, PRACTICE GEAR (WHERE FEASIBLE), WARM-UPS, APPAREL WORN BY COACHING STAFFS (WHERE FEASIBLE) AND GAME MANAGEMENT PERSONNEL, WITHIN THE GUIDELINES OF NCAA RULES. IF THE HORIZON LEAGUE BLOCK LOGO DOES NOT APPEAR ON ANY OF THE ABOVE, IT MUST BE UPDATED IN THE NEXT ORDERING CYCLE.

• THE CONFERENCE OFFICE WILL PROVIDE SIZE, COLOR AND ADDITIONAL LOGO SPECIFICATIONS (SEE BELOW)

• THE CONFERENCE OFFICE WILL DESIGNATE UNIFORM LOCATION FOR EACH SPORT TO MAINTAIN CONSISTENCY

• THE CONFERENCE OFFICE WILL PROVIDE GUIDELINES FOR ADDITIONAL APPAREL AND EQUIPMENT APPLICATIONS

• THE MARK SHOULD BE SILKSCREENED, EMBROIDERED OR A PATCH

• INSTITUTIONS MAY ORDER PATCHES THROUGH THE CONFERENCE OFFICE

• ��THE COST OF UNIFORM LOGOS IS THE INSTITUTION’S EXPENSE OR PROVIDED BY THE APPAREL SUPPLIER

COLOR USAGE GUIDELINES:

THE HORIZON LEAGUE MARK MAY BE REPRODUCED ENTIRELY IN ONE COLOR - BLACK, AND WHITE OR AN INSTITUTIONAL COLOR -

OR MAY BE REPRODUCED IN THE OFFICIAL COLOR PALETTE OF A MEMBER INSTITUTION.

RECOMMENDED UNIFORM PLACEMENT:

SPORT RECOMMENDED LOCATION(S) SIZE

VOLLEYBALL •�LEFT FRONT CHEST/SHOULDER; OR, LEFT SLEEVE; OR, BACK BETWEEN SHOULDER BLADES MINIMUM SIZE 2.25” WIDTH

SOCCER •TOP OF LEFT SLEEVE MINIMUM SIZE 2.25” WIDTH

CROSS COUNTRY •�UPPER LEFT FRONT CHEST; OR, BACK BETWEEN SHOULDER BLADES; OR, LEFT FRONT SHORTS MINIMUM SIZE 2.25” WIDTH

BASKETBALL •�TOP RIGHT OR TOP LEFT FRONT SHOULDER; OR, BACK BETWEEN SHOULDER BLADES (MEN ONLY) 2.25” WIDTH PER NCAA

SOFTBALL •�TOP OF LEFT SLEEVE; OR, TOP OF RIGHT SLEEVE MINIMUM SIZE 2.25” WIDTH

BASEBALL •�TOP OF LEFT SLEEVE; OR, TOP OF RIGHT SLEEVE MINIMUM SIZE 2.25” WIDTH

SWIMMING/DIVING •�LEFT FRONT CHEST; OR, BACK BETWEEN SHOULDER BLADES

•LOGO ON WARM-UP, NOT SUIT

MINIMUM SIZE 2.25” WIDTH

GOLF •�TOP LEFT SLEEVE; OR, TOP OF RIGHT SLEEVE; OR, BACK BETWEEN SHOULDER BLADES

•AND GOLF BAG

MINIMUM SIZE 2.25” WIDTH ON POLO

MINIMUM SIZE 4” WIDTH ON BAG

TENNIS •�TOP OF LEFT SLEEVE; OR, LEFT FRONT CHEST/SHOULDER; OR, FRONT LEFT SHORTS/SKIRT MINIMUM SIZE 2.25” WIDTH

TRACK/FIELD •�UPPER LEFT FRONT CHEST; OR, BACK BETWEEN SHOULDER BLADES; OR FRONT LEFT SHORTS MINIMUM SIZE 2.25” WIDTH

GRAPHIC STANDARDS MANUAL

USAGE

DO NOT STRETCH LOGO

DO NOT USE THE REVERSE

INCORRECTLY

DO NOT CHANGE THE COLORS

BESIDES LISTED ALTERNATIVES

DO NOT USE OLD LOGOS OR COLORS.

PLEASE SEE PREVIOUS PAGES FOR

UP-TO-DATE LOGO OPTIONS.

DO NOT PULL LOGO

DO NOT OVERLAP OR COMBINE

TWO DIFFERENT LOGOS

DO NOT PLACE LOGO ON A BUSY

OR DISTRACTING BACKGROUND

CONTACT INFO

LEAH THYNE

SENIOR DIRECTOR OF MARKETING

AND FAN EXPERIENCE

phone (414) 229-2351 email THYNE@UWM.EDU

File details come from the government source that posted it. Updated Nov 19, 2025.