SSN KLW-2025-30 - EAB Global - Enroll 360 Apply - Final.pdf

SSN # KLW-2025-30 – EAB Global – Enroll 360: Apply Page 1

September 5, 2025

SOLE SOURCE NOTIFICATION (SSN) -KLW-2025-30

Proposed Sole Source Purchase for EAB Global – Enroll 360: Apply

The University of Wyoming (the University) intends to issue a sole source purchase order(s) to EAB Global, Inc. for the Enroll 360: Apply solution as described herein for a one (1) year term. Any purchase order(s) resulting from this proposed sole source will be governed by the University of Wyoming’s Terms and Conditions.

The Enroll 360: Apply solution will increase the University’s recruitment and enrollment efforts by generating applications from qualified students with clear calls to action that encourages completion and submission of admission applications. This program also engages parents/families during the application process to support submission and completion. Furthermore, Enroll 360 integrates seamlessly with the University’s existing student success Customer Relationship Management (CRM), Navigate 360, Appiiy Virtual Tour, Edify data management platform, and Adult Learner Recruitment partnership.

The minimum requirements of this renewal purchase include but are not limited to:

1) Enroll 360: Apply – Application Marketing, Senior New Names (based on est. 25,000 total names).

2) Audience, Channel, Creative, and Analytics Strategy Development.

3) Included services: creative asset development, mobile optimization, digital ad management, print production, custom data return, advanced data science, web implementation, email deployment and delivery, mail management, establishing a data infrastructure, online monitoring portal, custom reporting, and supporting of campus presentations.

4) Postage and media costs.

5) As needed remote support and maintenance.

Any interested party that believes it can comprehensively provide a comparable product as noted above, shall submit a Statement of Capabilities in sufficient detail to determine if the specifications can be met.

University of Wyoming will only accept or consider electronic submissions received in BidNet’s electronic solicitation portal on or before 2:00 PM (MDT) on Wednesday, September 10, 2025. Submissions received after this date and time or received outside of the BidNet portal may not be considered. The University shall be the sole judge in reviewing responses with regards to quality, performance, and price.

This notice is issued for informational purposes only and is NOT a request for competitive quotes or proposals. Information received will be considered to determine whether to conduct a competitive solicitation. A determination to not compete this proposed procurement based upon responses to this notice is solely within the discretion of the University.

Any restrictions on the use or inspection of material contained within the statement of capabilities shall be clearly stated in the document itself. The Supplier must state specifically what elements of the statement of capabilities are to be considered confidential/proprietary. Confidential/proprietary information must be readily identified, marked, and separately packaged from the rest of the response. Co-mingling of confidential/proprietary and other information is NOT acceptable. Procurement Services will make a written determination as to the apparent validity of any request for confidentiality. The written decision of Procurement Services will be sent to the Supplier as required.