SOW_OD Support Services_8.26.26.pdf

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FEDERAL BUREAU OF INVESTIGATION

FINANCE DIVISION | PROCUREMENT SECTION

Support Services for the

Offices of the Director

Statement of Work 8/26/26

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Table of Contents

1. Introduction

1.1 Background

1.2 Scope

1.3 Objectives

2. Contract Structure and Pricing

2.1 Contract Type

2.2 Pricing

2.2.1 OD Required Positions

2.2.2 OD Optional Surge Positions

2.2.3 Other Direct Costs and Travel

3. OD Support Requirements

3.1 LCAT Tasks, Duties, Qualifications, and Experience

3.2 Digital Communications Platform

3.3 Recruitment Marketing

4. Deliverables

4.1 Personnel List

4.2 Reports

4.3 Meetings

4.4 Transition Management

5. Contract and Performance Logistics

5.1 Place of Performance

5.2 Period of Performance

5.3 Hours of Operation

5.4 Observance of Legal Holidays and Excused Absence

5.5 Security Requirements

5.6 Disclosure of Information

5.7 Training

5.8 Attire

5.9 Government Furlough

6. Special Requirements

6.1 Key Personnel

6.2 Staffing Level, Vacant Positions, and Services Provided

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6.3 Optional or Surge Support

6.4 Consideration of Qualified Workers

6.5 Cooperation with Other Contractors and Government Personnel

6.6 Organizational Conflict of Interest

6.7 Non-Personal Services Contract

6.8 Inherently Governmental Functions

6.9 Special Clauses or Provisions

7. Contract Administration

7.1 Government Representatives

7.2 Government Furnished Equipment or Information

7.3 Incremental Funding Limitation of Government's Obligation

7.4 Availability of Funds

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FEDERAL BUREAU OF INVESTIGATION

STATEMENT OF WORK

1. Introduction

1.1 Background

The Offices of the Director (OD) support the highest levels of the Federal Bureau of

Investigation (FBI) and include the missions of the Office of Engagement (OE), the front offices of agency Branches, the Office of General Counsel (OGC), and Office of Congressional Affairs

(OCA), among other offices that report to the Director’s Office (DO), Co-Deputy Directors’

Offices (CDDO), and Associate Deputy Director’s Office. To successfully carry out their time-sensitive, mission critical, and evolving duties while ensuring inherently governmental functions remain with government employees, these offices require support services. Contractor support services will mirror the range of support the OD provides to the FBI at large. The

Contractor shall supply highly skilled communications specialists, legal support, program managers, budget and property analysts, multimedia specialists, technical web architect and systems support services, marketing and data analysts, and other administrative personnel.

The tasks within this Statement of Work (SOW) will directly support administrative, business management, legal, marketing, public relations, and digital public communications platform development, security, and maintenance activities within the

FBI. Upon award, the Contractor will receive an organizational chart of the offices that comprise the OD and are supported by this contract; the following provides a brief description of a few of these offices.

Office of Engagement

The OE, a component of the DO, is comprised of the Office of Private Sector (OPS), Office of

Law Enforcement Engagement (OLEE), and the Office of Public Affairs (OPA). Within the OE, OPA serves as the principal voice of the FBI that builds trust and confidence internally and externally through effective communications strategies in direct support of the FBI’s mission and strategy. To carry out this responsibility, OPA devises messaging strategies and priorities at the highest levels of the organization; directly interfaces with the media and fields press inquiries; and facilitates investigative publicity. Units within OPA also produce original written, audio, and visual content to share the FBI’s messaging; develop, secure, and maintain the digital platforms for delivering of this content and messaging to the public; and engages with community organizations and the public across the country. The OPA team crafts speeches and communications for executives across the organization; ensures consistent and timely messaging is delivered to FBI personnel; and gathers and analyzes the data behind communications products and strategies to ensure the effectiveness of these tactics and efforts. As part of these communications efforts, OPA manages the FBI’s marketing and recruitment communications through a strategic and consistent voice and brand. OPA also

RFQ # TBD Version 1 Page 5 maintains the FBI’s public-facing web presences and as part of that duty, subdomains and web tools for divisions across the agency.

Branch Level Administrative and Communications Support

The Human Capital Branch (HCB) manages enterprise human capital processes, provides data-informed analyses to decision makers, and drives innovation and thought leadership to advance the FBI's strategic objectives. The Infrastructure Branch (InfB) leads innovative, user-focused enterprise technologies, information systems, and tools that modernize mission readiness and safeguard the integrity of the FBI's information. Other branches within the FBI lead and prioritize various operational missions within the agency, reflecting key areas such as criminal investigations, cybercrimes, national security, and field office support. Within each of these branches, FBI leadership requires administrative management, legal, personnel, financial, analytical, and strategic communications support.

Office of General Counsel

The OGC, within the DO, provides comprehensive legal advice to the Director, other FBI officials and divisions, and field offices on a wide array of investigative and administrative operations. The Litigation Branch represents the FBI in civil litigation filed against and by the agency to protect its interests and equities, to ensure its ability to perform its mission.

The Investigative and Administrative Law Branch assists the General Counsel in supporting the operational and administrative components of the FBI by providing timely, accurate, and cogent legal advice and counsel on a wide range of issues and matters in the administrative and investigative law field. The National Security and Cyber Law Branch provides comprehensive legal advice and counsel and serves as a trusted partner to the

Director and other FBI national security officials to drive the FBI’s national security and cyber missions.

Office of Congressional Affairs

Within the CDDO, the OCA is the FBI's primary liaison to Congress and plays a key role in communicating with lawmakers about FBI activities. OCA's mission is to enhance

Congressional confidence in the FBI through the disclosure of information about the mission, accomplishments, operations, and values of the organization by interacting directly with the FBI's Congressional Oversight Committees, Members, and staff. OCA also provides direct support to Special Agents in Charge as they engage members of

Congress on matters of local interest, including the accomplishments of their Joint

Terrorist Task Forces and their information sharing with state and local law enforcement organizations.

1.2 Scope

This contract shall provide support services to the OD in the areas of administration, financial and personnel management, legal support, marketing, and public relations. As part of these services and to ensure a streamlined and consistent voice for the agency, the contract will also support the digital public communications platform development, security, and maintenance services as well as recruitment marketing communications support. These various services may be provided to any office, division, or unit which currently, or in the future (due to an agency

RFQ # TBD Version 1 Page 6 reorganization) fall under the purview of the OD or provide support to the OD, to include the front offices of FBI Branches. Services will primarily be performed in FBI space; however, mission needs may require occasional travel or work at offsite locations.

1.3 Objectives

The objective of this contract is to support the mission of the OD by obtaining highly skilled digital communications specialists, program managers, data analysts, multimedia specialists, web architect and systems support services, social media marketing specialists, and other administrative personnel. The services will support OD in the areas of public affairs, financial and personnel management, recruitment marketing, federal legal support, web development support, and other administrative matters as mission needs evolve over the life of the contract.

2. Contract Structure and Pricing

2.1 Contract Type

This contract shall leverage Fixed Price (FP) and Labor Hour (LH) pricing and will include reimbursable travel and other direct costs (ODCs). The government anticipates awarding this vehicle for a base year and four (4) one-year option periods.

Within this section, the OD has identified a list of labor categories (LCATs) or support positions it requires or anticipates under this contract. Some LCATs or support positions shall be filled at or near the time of award while others may be needed in the future. While the Government has suggested LCATs, the Contractor shall use its expertise to recommend alternative LCATs, mixes, and quantities to yield more efficient or cost effective outcomes for the Government.

Throughout the life of the contract, the OD may require a surge in support to meet workload and mission demands. Surge support may be required during the base or option periods. Surge support is optional and not a guarantee. All surge modifications will be in-scope to provide increased support for the defined task areas of this SOW and mission of the OD. The

Government reserves the right to add other in-scope LCATs should needs evolve.

2.2 Pricing

Quoters shall propose pricing for services required under this contract using the following format. One (1) resource/full time equivalent (FTE) is equal to 1,920 hours of support per year, unless otherwise specified. Quoters shall provide pricing for all option years, for both FP and LH rates. Security clearances will be required for the majority of support under this contract;

however, quotes shall differentiate a variance in rates for those with and without clearances, if applicable.

In a separate section or chart, Quoter pricing shall also include rates for optional surge LCATs, for all option years. The intent is to facilitate more efficient modifications and financial forecasting. Surge is not guaranteed.

2.2.1 OD Recommended Positions

The Government anticipates requiring the following LCATs and quantities of positions at the time of award. However, the Contractor shall propose an alternative services strategy with

RFQ # TBD Version 1 Page 7 associated logic if the Contractor’s expertise finds an alternative set of services optimal to fulfil the needs of the Government. For organizational purposes, the chart will organize LCATs into contract line item numbers (CLINs) based on the FBI office requesting support. Clearance requirements will be covered in more detail later in this document; however, for the purposes of award and pricing, clearance levels are annotated in the chart. Top Secret is denoted as TS.

LCAT EOD Supported FTE/Hours per Year

FP

Rate

LH

Rate

Total

Cost

Clearance

Required

CLIN 0001 – OPA Support Services

Sr Public Affairs Specialist / Sr

Writer-Editor*

OPA – Front Office 2 / 3,840 No

Multimedia Specialist OPA – Comms

Strategy

1 / 1,920 TS

Public Affairs Specialist OPA – Comms

Strategy

1 / 1,920 TS

Public Affairs Specialist OPA – Press Office 1 / 2,100 TS

Senior Social Media

Strategist*

OPA – External

Comms

1 / 1,960 TS

Web Content Manager/ Writer-

Editor*

OPA – External

Comms

2 / 3,920 TS

Sr. Web Content Manager* OPA – External

Comms

1 / 2,250 No

Sr. Web Content Manager OPA – External

Comms

1 / 1,920 TS

Web Media Manager OPA – External

Comms

1 / 1,920 TS

Senior DevOps Architect* OPA – External

Comms

1 / 2,640 TS

Senior DevOps Architect OPA – External

Comms

1 / 1,920 No

Senior Solutions Architect OPA – External

Comms

1 / 1,920 No

Systems Engineer/Integrator OPA – External

Comms

4 / 7,680 At least 1 with a TS

Senior Systems

Engineer/Integrator*

OPA – External

Comms

1 / 2,250 TS

Web Developer OPA – External

Comms

1 / 1,920 No

Senior Systems

Engineer/Integrator

OPA – External

Comms

5 / 9,600 At least 2 with a TS

Functional Analyst/ UX/UI

Manager*

OPA – External

Comms

1 / 2,250 TS

Mid-Level Management

Consultant OPA – External

Comms

1 / 1,920

TS

CLIN 0002 – Branch-Level Support Services

Budget/Property Analyst HRB 2 / 3,840 TS

Multimedia Specialist InfB 1 / 1,920 TS

CLIN 0003 – Recruitment Marketing Support Services

Recruitment Marketing OPA TBD TBD

* Denotes key personnel.

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2.2.2 OD Optional Surge Positions

To meet workload and mission demands, the OD may require a surge in support at any point in the contract lifecycle. All surge modifications will be in-scope to provide increased support for the defined task areas and mission of the OD. A list of potential surge LCATs are identified in the chart below; however, OD reserves the right to add other in-scope LCATs should needs evolve. The Contractor is requested to quote other LCATs it finds valuable to include for the performance of this contract.

If the option to surge is exercised, the Government may make that position temporary or a permanent part of the contract for all remaining option years. When the positions are requested, the Contracting Officer Representative (COR) will notify the Contracting Officer (CO) what is needed, provide a rationale for records, and estimate any additional ODCs or travel required.

Then the contractor program manager will be notified when the government intends to exercise the optional CLINs (OCLINs) or any changes being requested.

Clearance requirements will be covered in more detail later in this document; however, for the purposes of pricing at this time, the Quoter shall provide rates for personnel with TS clearances.

For the purpose of establishing rates for optional surge positions, one (1) resource/FTE is equal to 1,920 hours of services per year.

LCAT FP Rate Total FP Cost LH Rate Total LH Cost

Strategic Communications Analyst

Senior Strategic Communications

Analyst/Program Manager

Social Media Marketing Specialist

Visual Information Specialist

Creative Director/Strategist

Communications Data Analyst

Marketing Research Manager/Media

Analytics Specialist/Web Analytics Specialist

Junior Digital Communications

Specialist/Analyst

Senior Digital Communications Specialist /

Analyst

Historian/Curator/Archivist

DevOps Architect

Solutions Architect

Information System Security Analyst

Technical Project Manager

Management and Program Analyst

Executive Administrative Assistant

Administrative Assistant

Instructional Design Specialist/Workforce

Planner

Personnel Analyst

Legal Assistant

Mid-Level Management Consultant

Senior Management Consultant

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2.2.3 Other Direct Costs and Travel

The OD may identify funding for the purchase of ODC or travel for support under this contract.

Most work will be performed at FBI space in Washington, DC. However, the contract will allow for services to be performed offsite or enable travel on-location, for example, for events such as press conferences, filming, interviews, audits, recruiting events, etc. Any such requests shall require a cost estimate, justification for need, and prior written approval from the government

COR or Task Lead (TL). Purchases shall be made according to standard government purchasing or travel regulations and shall be reimbursed for actual costs incurred by the contractor.

2.2.3.1 Other Direct Costs

The government may identify funding for the Contractor to purchase supplies or equipment for the use of contractor personnel in direct support of this contract. Any requests for such purchases require a cost estimate, justification for need, and prior written approval from the COR.

Purchases shall be made according to standard government purchasing regulations and shall be reimbursed for actual costs incurred by the contractor. The Contractor shall maintain a record of all equipment purchased as part of ODCs under this contract.

2.2.3.2 Travel

The government may require contractor personnel to travel to locations outside of the

Washington, DC area in support of this contract. All travel will be reimbursed in accordance with the Federal Travel Regulations (FTR) effective on the date(s) of travel. Per FTR, travel must exceed a 50-mile radius from the Contractor’s primary duty station (most often FBI J.

Edgar Hoover Building or Roald Reagan Building) to be reimbursed, unless authorized by the

COR. All travel must be approved in writing by the CO, TL, or COR prior to any non-refundable reservations being made. Non-refundable arrangements are made at the risk of the Contractor.

Travel will be expensed as ODCs under this contract and receipts shall be submitted with invoices.

With approval from the COR or TL, contractor personnel may utilize a government vehicle in accordance with FBI policy for local travel.

3. OD Support Requirements This is a non-personal services contract. The government does not intend to, nor is responsible for exercising any supervision or control over contractor employees performing the services herein. Contractor personnel shall be accountable solely to the Contractor who, in turn is responsible to the government.

This section begins with the specific support needs under this contract. This includes the tasks and duties for which OD requires contractor support. The intent is to be as detailed as possible;

however, related in-scope tasks may arise throughout the performance of this contract that will require contractor support. The OD’s minimum required education, qualifications, and experience for all LCATs are also provided in this first section.

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The OPA serves the FBI with dual communications and technical support role. To provide the contractor with a more detailed and wholistic understanding for the services required, the final sections outline the key elements of the FBI’s digital communications platforms and recruiting marketing needs.

3.1 LCAT Tasks, Duties, Qualifications, and Experience

This section defines the task requirements and duties that the Contractor or contractor personnel shall complete or support during contract performance. Contractor personnel shall possess all required training and experience to perform the duties described herein. The Government will train Contractor personnel on specific systems, protocols, and processes that are unique to the government, other than those specifically mentioned as required experience. Contractor personnel shall adhere to and manage performance for all deadlines set for assigned projects and shall provide timely notice and justification for deliveries that are likely to exceed the identified deadline. The Government reserves the right to add additional tasks or duties within scope via a bilateral modification based on need and funding availability.

To successfully support this contract, the Government anticipates requiring the labor categories below or categories meeting the qualifications described in this section. The descriptions below outline the minimum qualifications required for candidates to support each position. Candidates lacking the minimum qualifications identified in this section may be found technically unacceptable. The Government reserves the right to add additional labor categories and quantities within scope via a bilateral modification at a later date based on need and funding availability.

The number of hours, FTE, and personnel for each LCAT can be found in Section 2 – Pricing. In support of this task, the Contractor shall provide personnel to perform the services described below for OPA, brancn-levels, or an OD component. The following list includes examples of tasks which may be assigned to Contractor personnel. Descriptions outlined for the position may not be all-inclusive of the duties, responsibilities, and functions required. Additional related tasks or duties may be identified during performance by the COR or TL.

3.1.1 Public Affairs Support

3.1.1.1 Public Affairs Support Services

LCAT: Public Affairs Specialist or similar schedule category

Tasks and Duties The Contractor shall:

• Manage national and international requests for information and interviews from the publishing, motion picture, television, radio, and entertainment industries.

• Be involved in developing/executing public awareness media campaigns (as needed).

• Provide information to internal and external requesters as well as the public, ensuring accuracy and completeness, and proactively developing contacts and projects that will enhance the role and mission of the FBI in operational and investigative matters.

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• Assist in planning and coordinating the dissemination of information relating to the organization’s programs, objectives, and functions through national and international media.

• Develop and write informational materials designed to reach local and national audiences through media outlets.

• Develop communications plans by considering such items as specific topics, aspects to emphasize, most effective media to use in communicating with intended audiences, kind of information various groups want or need, etc.

• Evaluate the impact and effectiveness of communication plans and advise management if efforts should be discontinued, emphasis changed, or coverage expanded to improve intercommunication between the organization and various audiences through media utilization.

• Establish and develop effective relationships with members of the media and public affairs personnel of specialized groups and determine ways the organization can work more closely with media and groups in communicating with audiences interested in or affected by programs.

• Establish and maintain effective working relationships and coordinate with community groups and other stakeholders encountered in the performance of duties.

• Effectively define and track customer interactions or metrics using customer relationship management or similar processes or systems.

Qualifications and Experience Minimum Education/Experience

Contractor shall have:

• BA in Communications, Public Affair, Journalism, or a related field AND

• At least three (3) years of experience in the communications field.

Minimum Qualifications/Experiences

The Contractor shall demonstrate the following minimum qualifications or experiences:

• Experience in establishing and maintaining relationships with members of the media and public affairs personnel.

• Demonstrated experience with the principles, methods, practices and techniques of communication and public affairs.

• Demonstrated experience in planning and managing complex projects, and strong oral and written communication skills to convey detailed information on programs, policies, and significant issues, using a variety of formats.

• Demonstrated experience in drafting and analyzing communications materials and plans.

• Demonstrated experience in establishing and maintaining relationships with stakeholders.

3.1.1.2 Senior Public Affairs and Senior (Sr.) Writing and Editing Support

LCAT: Sr. Public Affairs Specialist, Sr. Writer-Editor, or similar schedule category

Key Personnel: Yes

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• Fulfill all tasks described in the “Web Content Management, Writing, and Editing

Support” section.

• Use advanced communications skills and knowledge of the FBI to develop and execute agency public relations programs and plans; to include developing sophisticated strategies for communicating information about highly visible and priority program areas that may include controversial and sensitive topics.

• Write short and long form products on FBI programs, activities, stories, events, or public awareness campaigns for fbi.gov, to include developing story concepts and communications products in-line with FBI strategic messaging priorities.

• Use expertise to gather (or work with graphic designers to identify or develop) visuals that enhance FBI messaging. This may include photography, web page layouts, pull quotes, infographics, etc. in a templated virtual space.

• Edit short and long form products drafted by personnel with a wide range of backgrounds, management level, and writing experience, ensuring proper grammar, plain language, and consistence with the existing tone and style of fbi.gov.

• Write in a concise, deadline-driven manner, using plain language for the purpose of engaging and informing the public and consistent with the existing tone and style of fbi.gov.

• Vet, review, and manage requests for new content or updates to existing content on fbi.gov, while simultaneously balancing the needs of FBI customers with public affairs sensitivities and standard operating procedures to take into consideration such things as the potential affects the content could have on the perception of effectiveness of the agency or the appropriateness, value, and relevance of material for the public.

• Collaborate with entities across the FBI to develop and shape web products and content on fbi.gov, guide and lead entities to create content with value, relevance, and appropriateness to inform and engage the public.

• Participate in and contribute to high-level FBI and government-wide discussions that involve key communications strategies and programs, while serving as an advisor to executives and EOD on public relations priorities and plans, providing assessments of the suitability of incoming communications proposals and advocating for the expertise and perspectives of the team.

• Conduct thorough independent research and interviews to obtain holistic, context-driven, and accurate information from a variety of sources to develop effective work products.

• Ensure all content has been reviewed and approved for public consumption by the appropriate FBI entities to include division, OPA management, and security when appropriate.

• Team with members of varying skills and duties, including graphic designers, photographers, and technical personnel, to create cohesive products.

• Leverage leadership skills to assist in identifying, distributing, and balancing workload and tasks among team in-line with established workflow, skill level, and/or specialization.

• Help research, interpret, implement, and adhere to federal policies and guidelines.

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• Use oral and written means to effectively communicate and ensure the FIOU team, OPA staff, and management are appraised of notable information, events, or requests.

• Manage fbi.gov and subdomains (including over 500,000 web pages) by routinely reviewing, auditing, and assessing content for value to the public, relevance to audiences, and current trends.

• Maintain a working knowledge of all aspects of the fbi.gov content management system and leverage technical skills to design, layout, populate, and publish web content while troubleshoot challenges.

• Establish and maintain effective working relationships and coordinate with community groups and other stakeholders encountered in the performance of duties.

• Effectively define and track customer interactions or metrics using customer relationship management or similar processes or systems.

Contractor shall have:

• At least 10 years of experience in a relevant field; AND

• BA, BS, or advanced degree, or an additional 5 years of experience, in writing, journalism, criminal justice, political science, or a relevant field.

• Minimum of 8 years of experience writing short and long-form stories or products in a deadline-driven manner, using concise and plain language for the purpose of engaging and informing the audience.

• Minimum of 8 years of experience editing written materials for grammar, context, and clarity, as well as ensuring products written by various authors, maintain a set style, voice, and tone.

• Using advanced communications skills and knowledge to develop and execute organization public relations programs and plans; to include developing sophisticated strategies for communicating information about highly visible and priority program areas that may include controversial and sensitive topics.

• Participate in and contribute to high-level organizational discussions that involve key communications strategies and programs, while serving as an advisor to executives on public relations priorities and plans, providing assessments of the suitability of incoming communications proposals and advocating for the expertise and perspectives of the team.

• Leveraging public affairs knowledge and experience to evaluate and vet content for public distribution, including the ability to assess content for appropriateness and potential affects the content could have on active cases or public perception.

• Drafts original feature stories and develop story concepts and communications products in-line with organization strategic messaging priorities; products should be widely consumed by varying audiences such as members of the news media, law enforcement, and/or even Congressional staff.

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• Using expertise to gather (or work with graphic designers to identify or develop) visuals that enhance organization messaging. This may include photography, web/magazine layouts, pull quotes, infographics, etc. in a templated virtual space.

• Independently researching, evaluating, and verifying information from a variety of sources and present in a clear manner.

• Manage webpages in a Plone-based content management system by routinely reviewing, auditing, and assessing content for value to the public, relevance to audiences, and current trends.

• Leveraging working knowledge of a Plone-based or custom content management system and leverage technical skills to design, layout, populate, and publish web content.

• Working on teams, specifically with members with diverse skill sets as well as members internal and external to their immediate working groups.

• Independently leading major cross-functional projects with several key stakeholders.

• Strong verbal communicating and negotiating to skills to include experience coordinating or communicating with executives and ability to successfully navigate challenging conversations.

• Problem solving and decision-making skills, including effectively prioritizing multiple tasks or customer requests and making decisions under pressure or in a deadline driven environment.

• Leverage leadership skills to assist in identifying, distributing, and balancing workload and tasks among team in-line with established workflow, skill level, and/or specialization.

Desired Education/Experience

• Working with the US intelligence community or law enforcement.

• Knowledge of or experience working with the FBI.

• Working in more than one content management system.

3.1.2 Strategic Communications Analyst and Program Management Support

3.1.2.1 Strategic Communications Analyst and Program Management Support

LCAT: Strategic Communications Analyst, Program Manager, or similar schedule category

• Use proactive and targeted communications among key audiences to create, strengthen, or preserve interest and support, and as desired, move them to action.

• Support the strategic communications and outreach of the OPA and its offices.

• Research, develop, and write content that aligns with communications strategies as designated by the Senior Strategic Communications Analyst.

• Monitor and assess communication metrics and audience engagement to provide data for leadership.

• Assist with special projects.

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• Provide communication services to include relationship building and outreach.

• Design and help implement communication strategies for divisional personnel.

• Assist with the implementation of division redesigned Intranet sites.

• Participate in other meetings as directed by the government by preparing presentation materials relating to program status, accomplishments, or issues.

• Prepare electronic or hardcopy materials as required for meetings. Meetings may be held at a range of different levels within the FBI in support of the OPA.

• Take responsibility for processing nationwide graphics design layout projects. Project complexity shall range from very rudimentary, routine single color to complex four-color process publications. Duties will include design and production methods, timelines, manpower/supply resource estimates, and budget forecasting.

• Recommend feedback mechanisms and success measurements to support personnel and OPA initiatives. Feedback from clients and team members will be solicited in writing or obtained verbally; success measurements include measurements included in the communications planning and success of communication planning and execution from the client's end. This is a customer relationship position and contractor performance will be based on customer relationship success.

Contractor shall have:

• Bachelor of Arts (BA), Bachelor of Science (BS), or advanced degree; AND

• At least three (3) years of experience in communications planning, communication vehicles/activities – web, speech writing, article writing, brochures, etc.

3.1.2.2 Senior Strategic Communications Analyst and Senior Program Management Support

LCAT: Senior Strategic Communications Analyst, Sr. Program Manager, or similar schedule category

• Use proactive and targeted communications among key audiences to create, strengthen, or preserve interest and support, and as desired, move them to action.

• Use the strategic communications process to define clear, actionable goals and guides the implementation plan for achieving those goals.

• Support the strategic communications and outreach of the OPA and its offices.

• Provide strategic guidance to help ensure that all communications are integrated, and messages are consistent and crafted with “one voice.”

• Develop communications strategies and tools that help advance employee knowledge, including FBI-wide communications (policies, initiatives, events, information).

• Assist with special projects.

• Provide strategic counsel to senior leadership or their designees.

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• Provide communication services to include relationship building and outreach.

• Research, develop, write, and recommend internal communications strategies and tactical materials such as email, talking points, briefings, fact sheets, presentations, and poster-design. Successfully work with graphic designers.

• Design and help implement communication strategies for divisional personnel.

• Assist with the implementation of division redesigned Intranet sites.

• Help guide division leaders and or their designees with approaches and best practices that ensure that communications activities and initiatives are integrated and systematic.

• Strategize, craft, and help disseminate leader/division messaging or devise marketing campaigns within the division or across the FBI to inform, engage, and motivate employees to a call for action.

• Participate in other meetings as directed by the government by preparing presentation materials relating to program status, accomplishments, or issues.

• Prepare electronic or hardcopy materials as required for meetings. Meetings may be held at a range of different levels within the FBI in support of the OPA.

• Take responsibility for processing nationwide graphics design layout projects. Project complexity shall range from very rudimentary, routine single color to complex four-color process publications. Duties will include design and production methods, timelines, manpower/supply resource estimates, and budget forecasting.

• Provide weekly reporting, in addition to communication plans and executables based on OPA’s needs. Executables are defined as actions, activities, a n d collateral materials associated with the project such as a brochures, speech, and web page. The delivery schedule is determined between the client, unit chief (UC), contractor, and any other third party such as printer.

• Recommend feedback mechanisms and success measurements to support personnel and OPA initiatives. Feedback from clients and team members will be solicited in writing or obtained verbally; success measurements include measurements included in the communications planning and success of communication planning and execution from the client's end. This is a customer relationship position and contractor performance will be based on customer relationship success.

Contractor shall have:

• Bachelor of Arts (BA), Bachelor of Science (BS), or advanced degree; AND

• At least eight (8) years of experience in communications planning, communication vehicles/activities – web, speech writing, article writing, brochures, etc.

• The Contractor shall demonstrate the following minimum qualifications or experiences:

• Demonstrated experience in writing and editing with good knowledge in public affairs.

• Demonstrated experience in ensuring best practices for strategic communications.

• Demonstrated experience in change management, stakeholder engagement, mentoring, and leadership communications.

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• Demonstrated experience implementing communications in a timely manner, while coordinating among multiple parties.

• Demonstrated experience in oral and written communications skills. Such experience includes writing complex articles using AP style in a manner that is grammatically correct so that any reader will understand the material.

• Demonstrated experience coaching or editing the communications work of others.

3.1.3 Social Media Marketing Support

3.1.3.1 Social Media Marketing Specialist Support

LCAT: Account/Social Media/Media Coordinator, Social Media Marketing Specialist, or similar schedule category.

• Draft, edit, and schedule compelling media content across all FBI social media platforms

(Facebook, Instagram, X, etc.)

• Develop and maintain social media calendars to ensure consistent messaging and timely release of promotional campaigns and announcements

• Monitor all social media accounts for consistent voice and adherence to FBI policy

• Design and edit professional graphics and media to match FBI branding

• Collaborate with other marketing specialists to conceptualize and design posts and collaborate for campaign messaging

• Track post engagements with public to report trends and strategies for optimal social media presence

• Analyze user behavior to determine optimal posting strategies and types of content that resonate with the audience

Contractor shall have:

• BA in marketing, communications, or another related field; AND

• At least three (3) year of experience

Contractor shall demonstrate the following minimum qualifications or experiences:

• Strong understanding of all major social media platforms – features, strategic use, metric tools and tactics, voice and tone for each platform

• Experience developing campaign strategies across multiple planforms, in partnership with a major website, creating content and calendar to leverage key performance indicators to achieve communications goals

• Design, edit, and post media content on social media and web platforms

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• Working on teams, specifically with members with diverse skill sets as well as members internal and external to their immediate working groups

• Leveraging interpersonal, collaboration, problem-solving, and verbal communications skills

• Implementing and assisting in the development of digital media content strategies for an organization, including marketing, branding, campaigns (paid and unpaid), current and emerging trends and technologies, analytics, and/or search engine optimization

• Demonstrated experience in writing and editing with expertise in public affairs

• Demonstrated experience in ensuring best practices for strategic communications

• Demonstrated experience implementing communications in a timely manner, while coordinating among multiple parties, in a fast-paced environment

• Demonstrated experience in oral and written communications skills. Such experience includes writing complex articles using AP style in a manner that is grammatically correct so that any reader will understand the material.

Desired Qualifications/Experiences/Education

• Previous experience working for the federal government or FBI.

3.1.3.2 Senior Social Media Marketing Specialist Support

LCAT: Sr. Social Media Marketing Specialist, Sr. Media Specialist, Digital Marketing Director, or similar schedule category.

• Draft, edit, and schedule compelling media content across all FBI social media platforms

(Facebook, Instagram, X, etc.); lead a team performing these duties

• Review, evaluate, and execute communications strategies and social media calendars to ensure consistent messaging and timely release of promotional campaigns and announcements

• Monitor all social media accounts for consistent voice and adherence to FBI policy

• Design and edit professional graphics and media to match FBI branding; and review materials across a team for cohesive messaging and story telling.

• Lead and collaborate with other marketing specialists to conceptualize and design posts and collaborate for campaign messaging

• Strategize communications to optimize post engagements with public to report trends and strategies for optimal social media presence

• Create, monitor, and manage strategies that will guide user behavior to yield desired actions, and optimize posting strategies and types of content that resonate with the audience to yield desired behavior.

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Contractor shall have:

• BA in marketing, communications, or another related field; AND

• At least six (6) years of experience

• Strong understanding of all major social media platforms – features, strategic use, metric tools and tactics, voice and tone for each platform

• Experience leading multiple simultaneous campaign strategies for a large organization, across multiple planforms, in partnership with a major website, creating content and calendar to leverage key performance indicators to achieve communications goals

• Design, edit, and post media content on social media and web platforms

• Provide tactical or strategic feedback to graphic and media team for effective branding and messaging

• Leading teams, specifically with members with diverse skill sets as well as members internal and external to their immediate working groups.

• Leveraging interpersonal, collaboration, problem-solving, and verbal communications skills.

• Implementing and assisting in the development of digital media content strategies for an organization, including marketing, branding, campaigns (paid and unpaid), current and emerging trends and technologies, analytics, and/or search engine optimization.

• Previous experience working for the federal government or FBI.

3.1.5 Web Content Management, Writing, and Editing Support

3.1.5.1 Web Content Management, Writing, Editing Support

LCAT: Web Content Manager, Writer-Editor, or similar schedule category

• Work in a fast-paced environment and provide high-level support to a team of public affairs specialists and programming professionals whose responsibility is to manage the

FBI’s highly trafficked website (fbi.gov), mobile apps, and overall web presence.

• Use public relations savvy, writing, and editing skills to evaluate and vet requests from across the organization for updates and additions to fbi.gov or digital content.

• Work with personnel across the FBI and occasionally FBI partners, to manage their websites in the fbi.gov environment, including analyzing proposals to overhaul webpages or subsections and providing strategic direction.

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• Evaluate and edit content submitted for publication on fbi.gov from headquarters and field personnel, including determining the size, design, and arrangement of digital media on page layouts.

• Write and craft feature articles, news blogs, and other original web content that engages readers with clear, captivating, and conversational language.

• Help shape, develop, support, and execute digital and web strategies, content, and campaigns across various platforms, using a variety of online tools, including an advanced content management system, to build awareness and reach audiences.

• Use the fbi.gov content management system, currently a custom Plone-based application called Castle. to make both routine and advanced updates and edits, including building webpages, formatting content using various tiles and rows; build, publish, rename, share, and syndicate all forms of content; and uploading digital media.

• Leverage a WYSIWYG editor to build and edit pages and other content, including headers, blocks, tables, font sizes, links, bullets, alignments, summaries, tag images, etc.

and upload images, audio, and video files into a customized multimedia database.

• Assist with video and other digital content production, to include overlaying transcriptions for federal compliance.

• Help determine metrics of success and assess the effectiveness of web and digital marketing initiatives and investments.

• Monitor and forecast digital trends, best practices, emerging technologies, policies, and risks.

• Establish relationships with new digital media outlets, exploring terms of service and recommending potential expansion strategies.

• Monitor and manage the FBI’s digital activity on various web platforms as needed.

• Help to serve as a promoter for FBI digital media strategy, policy, and execution across the organization.

• Develop and deliver presentations on fbi.gov efforts.

Contractor shall have:

• At least 3 years of experience in a relevant field; AND

• BA, BS, or advanced degree, or an additional 3 years of experience, in marketing, communications, public relations, public affairs, computer science, or a relevant field.

• Writing and editing articulate web feature stories, news blogs, and similar web content, including crafting text using clear, captivating, and conversational language.

• Evaluating and vetting content for public display online, using public relations savvy and experience.

• Determining the size, design, and arrangement of digital media on page layouts.

• Researching, interpreting, implementing, and adhering to policies and guidelines.

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• Working with and making decisions for large organizations.

• Achieving results in high-pressure environments, requiring professional deliverables with a quick turn-around.

• Working in a Plone-based content management system (vendor shall name the system(s) in resume) and possessing proficiency in basic HTML and editing source code to trouble-shoot issues.

• Leveraging a WYSIWYG editor to build and edit pages and other content, including headers, blocks, tables, font sizes, links, bullets, alignments, summaries, tag images, etc.

and upload images, audio, and video files into a customized multimedia database.

• Assisting with video and other digital content production, to include overlaying transcriptions.

• Working on teams, specifically with members with diverse skill sets as well as members internal and external to their immediate working groups.

• Leveraging interpersonal, collaboration, problem-solving, and verbal communications skills.

• Implementing and assisting in the development of digital media content strategies for an organization, including marketing, branding, campaigns (paid and unpaid), current and emerging trends and technologies, analytics, and/or search engine optimization.

• Working in more than one content management system.

3.1.5.2 Senior Web Content Management, Writing, Editing Support

LCAT: Senior Web Content Manager, or similar labor category

• Be responsible for the design, drafting, and maintenance of content in the fbi.gov environment, to include specialized products such as the Safe Online Surfing program.

• Crafting of content, creative means for conveying content, and creation of interactive means of sharing content.

• Design and create digital tools, animation, and content to assist the FBI in sharing information and building public awareness

• Collaborate with the government and other members of the technical and creative team to build web-based applications, tools, and sites to meet the governments requirements

• Develop effective user interface and experience codes, themes, designs, and products

• Provide support to the creative and technical teams to integrate products

• Manage all aspects of the development process from research, to concept design and storyboarding, to product development, testing, integration, and maintenance

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• Develop scalable HTM5-based applications in XML platforms

• Perform necessary quality and testing activities to deliver and maintain products

• Monitor and forecast digital trends, best practices, emerging technologies, policies, and risks.

Contractor shall have:

• High School Diploma and at least 5 years of experience in a similar role.

Contractor shall:

• Demonstrated abilities to achieve results in a deadline-driven environment.

• Ability to work independently and as part of a team.

• Excellent design and animation skills.

• Demonstrated experience determining the size, design, and arrangement of digital media on page layouts.

• Demonstrated experience designing graphic illustrations and HTML5-based motion development and action scripting.

• Demonstrated experience in the latest HTML5 software development kits.

• Demonstrated experience in programs such as Adobe Photoshop, Illustrator, After

Effects, etc.

• Demonstrated knowledge in a content management system and programs such as HTML, JavaScript, XML, etc.

Desired Qualifications/Experience/Education

• BA, BS, or other advanced degree in related field

• Previous FBI experience

3.1.6 Visual Information Specialist Support

LCAT: Visual Information Specialist (VIS) or similar schedule category.

• Independently produce a variety of communication products and graphic designs for an executive staff office.

• Apply creative confidence, working collaboratively with stakeholders to understand customer requirements and leverage an eye for quality design.

• Create, edit, and produce presentations, brochures, infographics,…