RFI_8.26.26.pdf

Federal Bureau of Investigation Finance and Facilities Division

Request for Information

RFI #: 15F067-26-PN-MEA08

Date: 26 August 2026

The Federal Bureau of Investigation (FBI) is conducting market research to assess industry capability and gather feedback related to requirements for support services to the Offices of the Director in the areas of administration, financial and personnel management, legal support, marketing, and public relations. As part of these services and to ensure a streamlined and consistent voice for the agency, the requirements will also likely support the digital public communications platform development, security, and maintenance services as well as recruitment marketing communications support. The FBI seeks qualified vendors capable of delivering expertly skilled personnel alongside technologically advanced, scalable, and data-driven communications, marketing, analytics, recruitment, and digital platform support services aligned with FBI mission needs.

The information contained herein only initiates communication with industry to assess market potential. No solicitation document exists currently. This Request for Information (RFI) does not constitute a government obligation to procure these items or issue a solicitation. The Government does not have an obligation to pay for information responding to this RFI and will not accept any responses as offers.

PURPOSE

The FBI requires continued contractor support for the missions of the Offices of the Director to maintain organizational operations and strategic communications. In support of these duties, contractor support is also required to maintain digital communications platforms and to develop and implement strategic marketing and recruitment to attract highly qualified candidates. These efforts must be technologically advanced, cost-effective, and aligned with the FBI’s mission.

Technical Objectives:

The Government seeks information from capable vendors to support the following technical objectives:

A. Communications Expertise for the Office of Public Affairs (OPA)

• Senior public affairs specialist expertise for the special projects of the OPA front office

• Web content management, web media management, communications strategy, writer-editor, social media, digital program management, and other web development support services for digital external communications unit

• Supplemental public affairs specialist expertise for the press office

• Supplemental public affairs specialist and multimedia expertise for the strategic communications unit

• Supplemental support to internal communications, speechwriting, and community outreach teams

B. Digital Communications Platform & Technical Support Capabilities should reflect support described across the FBI’s digital environment, including:

• Web tool development, integration, architecture, and UI/UX design within the FBI’s content management system (CMS), currently the Plone-based CastleCMS

• FBI.gov environment support (subdomains, enterprise-level content display feature development, digital tools, restricted access sites, high-traffic sites)

• DevOps, container orchestration, security compliance, and continuous deployment support; including coordinating with the FBI’s web hosting and architect support contractor

• Support for mobile applications, including development, updates, testing, and integration with backend systems

• Support for specialized FBI digital tools (e.g., tips submission systems, MFA, galleries, event registration or form-based tools, delivery systems, search capability products)

• Maintaining security accreditation (ATO) support activities, documentation, and system scans

• Digital accessibility, SEO/SEM, AEO/GEO optimization, and cross-platform analytics

C. Branch-Level Support

• Budget analyst support to the Human Resources Branch

• Multimedia support to the Infrastructure Branch

D. Recruitment Marketing Capabilities should reflect support described across the FBI’s recruitment marketing section, including:

• Research and provide expertise in employer brand and recruitment marketing strategy to shape and implement strategies that strengthen the FBI’s brand awareness and motivate action

• Develop and execute an employer branding and recruitment marketing strategy tailored to achieve the FBI’s hiring goals

• Develop, execute, and optimize recruitment and branding through campaigns that align with the recruitment strategy, across applicable platforms and tactics

• Design, optimize, produce, and manage creative content and assets across all applicable media forms to support campaigns to execute the recruitment strategy

• Plan, optimize, and execute tactics within campaigns, leveraging produced creative assets, to achieve strategic hiring goals

• Provide virtual, logistical, and on-site support for national, local, and virtual recruitment events

• Develop and execute data-driven strategies to analyze and report on the effectiveness of all tactics leveraged as part of campaign strategies and demonstrate success or outcomes

DELIVERABLE

The Government requests submission of a capabilities statement that includes a cover letter and technical approach as shown below.

A. Cover Letter The cover letter shall include the following information:

Part I:

• Company name

• Company address

• Company phone number

• Company email address

• Company business size

• Company POC for technical questions

• Company POC for contractual questions

• Confirmation company is active in SAM

• Company UEID

• Company NAICS Codes

• Facility clearance status

• Current clearance levels

• Statement confirming work is commercial in nature

Part II:

• Identification of any Best-In-Class (BIC) vehicle applicable to this effort; include vehicle information if applicable

• Identification of any Federal Supply Schedule (FSS); include schedule details if applicable

• Identification of any other Government-wide contract applicable to this effort; include contract details if applicable

• Anticipated subcontracting needs and estimated percentage of subcontracted work

• Any potential organizational conflicts of interest

• Rough order of magnitude (ROM) for total project cost and timeline

• Recommendation for Contract Line-Item Number (CLIN) structure based on a Firm Fixed Price (FFP), milestone-based approach. Include a recommendation for milestones.

Identify any other contract types recommended and provide a rationale.

• The Government is seeking unlimited rights to all intellectual property/data. Please state any concerns the company may have and why

B. Technical approach Respondents should describe their approach and relevant experience to fulfilling the following requirements:

1. Communications Expertise for the Office of Public Affairs (OPA)

• Experience providing scalable communications support (federal government and

IC preferred) across a diverse range of communications expertise

• Strategy for providing communications strategy and public affairs/relations expertise to a federal agency

• Experience managing enterprise-level public sector social media channels

• Web content creation and management, (Plone-based CMS experience and federal IC experience preferred)

• Ability to support real-time strategic communications for senior leadership activities, including crisis communications (federal IC experience preferred)

• Experience and ability to provide wholistic digital communications support – combining strategy, content production, web platform management, web tool development, and data analytics.

2. Digital Communications Platform Technical Support

• Web architecture, DevOps, systems engineering, UX/UI, cybersecurity, cloud technologies

• Experience supporting enterprise digital environments with significant content volume and high visibility

• Mobile application development and maintenance

• Experience supporting public-facing digital tools and security-heavy environments

3. Branch-Level and Other Support

• Experience and strategy providing scalable support across the areas of expertise identified in the government’s requirements document, especially for support provided to agency executives

• Ability to identify and hire support with unique skillsets and security clearances

4. Recruitment Strategy

• Experience developing and executing tailored recruitment strategies to increase qualified applicant volume while preserving candidate quality

• Methods for optimizing ROI through tailored marketing campaigns and tactics

• Strategy, creative development process, and ability to develop and produce compelling creative assets across all media types and channels

• Collaboration approach with Government stakeholders to establish effective recruitment strategies

• Platforms used for recruitment campaign planning, CRM, distribution, and tracking

• Ability to raise awareness for specialized roles and hard-to-fill geographic areas

• Experience and strategy for supporting recruitment events logistically and providing on-site support

• Experience developing and executing data-driven strategies to track, analyze, and report on effectiveness of campaign strategies

• Experience adjusting strategies across multi-channel campaigns and leveraging

SEO/SEM, AEO, GEO, keyword analysis, real-time optimization

5. Concerns/Risks

Identify any concerns or risks associated with this effort

6. Alternatives Provide any alternative approaches or solutions

COMMUNICATION

The Contracting Officer (CO) and Contract Specialists (CS) shall be the only point of contact for official communications regarding this announcement.

CO: Marie Agrinzoni Email: Meagrinzoni@fbi.gov

CS: Lindsey Werth Email: Lwarren@fbi.gov

RFI SUBMITTAL INSTRUCTIONS:

All submissions shall be unclassified. Respondents are encouraged to provide concise, relevant information that directly addresses the objectives outlined in this RFI.

Questions Questions regarding this announcement shall be submitted by e-mail to the CO and CS no later than 11:00am CT, September 2, 2026. Questions will be formatted with subject line identifying the RFI Title. Verbal questions will NOT be accepted. Questions will be answered by posting answers to the Sam.gov website by amendment to this RFI; accordingly, questions shall NOT contain proprietary or classified information. The Government does not guarantee that all questions will be answered.

Capabilities Statement Capabilities Statement must be received by the CO/CS prior to 11:00am CT, September 4, 2026.

mailto:Meagrinzoni@fbi.gov mailto:Lwarren@fbi.gov