Sources Sought DPAC FNL.pdf

NOTICE TYPE: Sources Sought

CENTER OFFICE: Defense Human Resources Activity (DHRA)

REQUIREMENT: Market Research

1. The Defense Human Resources Activity is issuing this Sources Sought Notice as a means of conducting market research to identify parties having an interest in, and the resources for, providing services in accordance with the draft Performance Work Statement (PWS).

The Government is specifically performing Market Research to see if there are potential vendors who can provide The Office of People Analytics (OPA) through its Joint Advertising, Market Research and Studies program (JAMRS) which requires a Contractor to perform knowledge based Survey Services as well as Market Research and Personnel Analytics. The work involves multi-method personnel research, survey design and implementation, analysis and interpretation of quantitative and qualitative survey data within the context of the Military recruiting and personnel life-cycle environment, multi-source data integration, utilizing traditional and modern advanced analytics to include data science, production of research reports, segmentation, identifying target markets, fulfilling military service specific ad-hoc recruiting and personnel research requests, and consultation from subject matter experts in career decision making and career related behaviors in the Military context.

This requirement is currently being performed by Fors Marsh under Contract Number H9821020D0003.

2. This notice shall not be construed as a formal solicitation or an obligation on the part of the Government to acquire any products or services. In addition, it does not guarantee that a subsequent solicitation will be issued. Submission of any information in response to this Sources Sought notice is voluntary and will assist in selecting the appropriate solicitation type/method. Costs associated with any submission shall not be reimbursed by the Government. THE GOVERNMENT IS NOT SEEKING PROPOSALS AND WILL NOT

ACCEPT UNSOLICITED PROPOSALS.

3. The proposed NAICS for this effort is 541720 Research and Development in the Social Sciences and Humanities in support of Joint Advertising and Market Research and Studies DOD program. (size standard $28 million) Comments on this NAICS and suggestions for alternative codes must include supporting rationale.

4. Interested parties must be registered in the System for Award Management (SAM). A business must be a current participant and certified by SBA if responding as an 8(a) firm and

HUBZONE small businesses must be certified by SBA by the time of proposal. A Service Disabled Veteran-Owned Small Business (SDVOSB) must represent to the contracting officer that is it certified as such at the time of offer submission. Women-owned small business (WOSB) and Economically Disadvantaged WOSB (EDWOSB) should indicate if their certification is a self-certification or if they are formally certified by SBA (or will be by time of any proposal).

5. Interested parties are requested to submit an unclassified capability statement, limited to 10 pages, that includes:

a) Company name, mailing address, e-mail address, telephone numbers, website address (if available), and the name, telephone number, and e-mail address of a point of contact having the authority and knowledge to clarify responses with Government representatives. Include Unique Entity Identifier from the System for Award Management (UEI (SAM)), CAGE Code and company structure (Corporation, LLC, partnership, joint venture, etc.).

b) Type of business, including small business socio-economic category if applicable (e.g.

Other than Small, 8(a) s, HUBZone, Non Profit)

c) Small businesses shall specify if any kind of teaming arrangement will be involved and “other than small” businesses shall address subcontracting opportunities that exist.

d) If applicable, GSA contract number, schedule, Multiple Award IDIQ contract number

(e.g. OASIS, NITAAC).

e) Indicate if you are interested as a Prime contractor or subcontractor. If your interest is as a prime contractor, would you (and any similarly situated firms) be able to self-perform 50% of the cost of the contract with (reference 13 CFR⸹125.6)? If your interest is as a subcontractor, please describe the work efforts/tasks you are positioned to fulfill.

f) Describe any teaming or subcontracting that you may use to fulfill a requirement such as this.

g) Describe your organization's breadth of expertise/competency to respond to the draft

PWS. Critical functions to be provided include:

• Ability to provide JAMRS representative sample of data collected that is representative of important market characters specified in the PWS.

• Provide JAMRS with a continuous, nationally representative survey of the factors driving youth military propensity and career and consumer decision-making, a periodic survey of college youth’s interest in military officership, a periodic survey of youth’s eligibility for military service, and market segmentation analysis to identify and market to receptive youth markets at the ZIP code level as well as market segmentation training.

• Provide JAMRS with a census of enlisted new recruits to understand the factors driving actual enlistment decisions, and a periodic survey of prior-service members’ propensity for Reserve and Guard service, and a periodic survey of recruiters’ quality of life and mental health.

• Provide JAMRS with a continuous survey of JAMRS’ and the Service’s subjective advertising performance among youth, young adults/adults, and adult influencers of youth along with monthly assessments of the impact of current events on adult influencer’s likelihood to recommend or support military service to youth.

• Provide JAMRS with mail and online-based population surveying support services including research design, sampling and weighting plans, data collection and processing, helpdesk support, and high-quality analysis and regular results presentation, customized briefings, white papers, executive notes and infographics.

• Provide JAMRS with custom quantitative and qualitative research, ad hoc and subgroup analyses, customer satisfaction assessment, and comparable market assessment, and research program evaluation.

• Provide JAMRS with general market research support such as subject matter expertise and representation of JAMRS as subject matter experts to the program’s advertising agency, Services, and other entities within the DoD and U.S. Government.

• Provide JAMRS with operational support including JAMRS, DPAC, and OPA database and website support, project management support, DoD Human Research Protection Program review support, DoD Privacy Office review support, records management support, and transition of contract services support.

h) Industry feedback is requested on the PWS for this requirement. Please list any challenges or potential performance roadblocks related to fulfilling the PWS requirements and any suggestions for improving the PWS language. Additionally, the Government seeks answers to the following questions concerning this requirement.

Please consider providing responses to the following:

• What is your ability to continuously field a survey of a nationally representative population?

• What is your ability to draw a random sample of youth?

• What is your ability to conduct ongoing, error free, analyses over a large volume of data?

• What is your ability to conduct program management and track seven continuously fielding large scale surveys?

• What is your ability to produce error free publications to technical and non -technical audiences?

i) Provide the following information on two (2) similar projects in an environment of similar scale completed within the last five (5) years for which the responder was a prime or Sub-Contractor.

1. The name and value of each project;

2. The name, address, telephone and email address for point of contact; 3. A description of each project, including challenges and successes; and

4. Your company's role and services provided for each project.

6. All interested and capable contractors are encouraged to respond. Respondents will not be notified of the results of the sources sought evaluation. The results of this sources sought notice will assist the Contracting Officer in determining whether an 8(a), Service-Disabled Veteran-Owned Small Businesses (SDVOSB), Certified HUBZone Small Business, Woman- Owned Small Businesses (WOSB), Small Business set-aside, or full and open competition is an acceptable strategy for this procurement. Responses to this synopsis may be used to aid in establishing realistic, achievable small business participation goals.

7. Responders are advised that the U.S. Government will not pay for any information or administrative costs incurred in response to this Sources Sought; all costs associated with responding will be solely at the interested party’s expense. All information received in response to this submission that is clearly marked Proprietary will be handled accordingly.

Acknowledgement of receipt of responses will not be made and submissions to this Sources Sought will not be returned.

8. The information provided in this Sources Sought is subject to change and is not binding on the Government.

9. The Government requests that all responses be returned by the date listed in SAM. All responses shall be submitted electronically to the DHRA Acquisition Management Directorate point of contacts listed in SAM.

10. Interested vendors may additionally contact the DHRA, office of Small Business Programs, Point of Contact: Ms. Tammy Proffitt, tammy.j.proffitt2.civ@mail.mil

Attachments: Draft PWS mailto:tammy.j.proffitt2.civ@mail.mil